Baby food is made specifically for infants to provide additional nutrients along with mother’s milk. It is a soft food and can be easily consumed by toddlers from six months to two years of age. It is readily available in a ready-made form and consumed by mashing. Baby food is also solving the problem of non-lactation by providing a sufficient amount of nutrients required by the baby and helps them developing and growing.
The global baby food market has the potential to grow with USD 40 billion with bolstering CAGR in the forecast period from 2020-2027. The factors that are driving the market demand of global baby food are the rising requirement of nutrients with mother’s milk, rising demand for supplement food, and growing working women population. Also, increasing urbanization and changing lifestyles of the people lead to the adoption of baby food.
The rising purchasing power of families has enabled them to allocate more expenditures to newborns. At the same time, the scientific concept of parenting has gradually formed, and the diversified consumption needs have become more visible. Besides, the adoption of a modern lifestyle by balancing personal and professional life has led to an increase in demand for the baby food market.
Additionally, baby food comes in different forms, such as baby soups, frozen food, baby cereals, and bottle baby food that can be easily fed to the children. The variety of baby food is required to give children the healthiest and most nutritious food in different forms as, after two years, babies started developing taste buds. Therefore, how parents choose food for their babies determines their future food orientation and affects their immune system as well.
Moreover, the popularization of e-commerce channels and the continuous upgrading of the functions and grades of food products for infants and young children provide opportunities for the improvement of the market for infants and young children products. At the same time, as the demand for refined parenting by the new generation of parents continues to increase, the baby food market will usher in more opportunities.
Furthermore, in recent years, with the increase of income, the improvement of quality of life, the change of consumption concept, family’s emphasis on infant nutrition, and considerable investment done by the government around the world in baby food helps in increasing the market growth at a rapid rate. The concept of safe and natural organic food will continue to be popular, and more and more new generation parents prefer the quality experience brought by organic food supplements.
The demand for baby food is rising to provide complementary nutrients to the baby with mother’s milk. Moreover, with the changing lifestyle of the people and increasing disposable income have allowed them to provide better nutrients to their children. Therefore, new parents are mainly adopting baby food as they are concerned about providing additional health benefits that they are not getting from home food.
The adoption of baby food has bolstered the market share at the global level due to the growing population of working parents. Therefore, their busy schedules, coupled with growing awareness of supplement food and nutrients for the babies, are driving the market demand for the global baby food market.
Based on the product type, the global baby food market segment into Dried baby food, milk formula, prepared baby food, and Other Baby Food. The milk formula segment estimated to dominate the maximum share of the global baby food market in the forecast period from 2020-2027. It is mainly owing to the essential requirement of milk for the baby in the initial months. Moreover, prepared baby food is also increasing at a lucrative growth in the global baby food market. From the perspective of child growth and development, when the baby reaches the milk-weaning period, the nutrients acquired from breast milk or formula milk powder can no longer meet the baby’s growth and development needs. Thus, prepared baby food can help the baby to take balanced and adequate nutrition in time, but also as a useful transition food during weaning, while training the baby’s ability to swallow and chew.
Based on the distribution channel, the global baby food market classified into Supermarkets, Hypermarkets, Small grocery retailers, Health and beauty retailers, and others. Supermarkets dominated the largest market share in the global baby food market. It is mainly due to the growing population, one-stop shopping, and a variety of food with different flavors is driving the market share for supermarkets. Moreover, others (online market) expected to dominate the market of baby food in the forecast period from 2020-2027. It is mainly owing to the growing working parents’ population, and a busy schedule, quick delivery options, cash on delivery helps in saving time and bolster the market demand for the global baby food market. The online shopping segment provides helps in providing information to the new parents about baby food and, thus, increases the dependency on the online market.
Based on geography, the global baby food market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific is the world’s largest infant food supplement market, accounting for the largest share in the global market. It is mainly due to the region’s huge population base, high birth rate, rising purchasing power, and consumer awareness. China dominates the Asia Pacific baby food market.
Companies such as Nestle, Danone, Mead Johnson, Abbott laboratories, Hero-Group, Perrigo Company, Bellamy Organics, Hain Celestial Group, Campbell soups, Friesland Campina and others are key players in the global baby food market.
By Product Type
By Distribution Channel