Global Baby Food Market Overview:
The global baby food market is estimated to reach USD 129.5 billion by 2030, with a growth of a CAGR of 4.8% during the forecast period from 2022-2030 and it was valued at USD 78.8 billion in 2022.
Baby food is made specifically for infants to provide additional nutrients and mother’s milk. It is a soft food and can be easily consumed by toddlers from six months to two years of age. It is readily available in a ready-made form and consumed by mashing. Baby food also solves the problem of non-lactation by providing sufficient nutrients required by the baby and helping it develop and grow.
Global Baby Food Market Insights
The market demand for global baby food is the rising requirement for nutrients with mother’s milk, the rising demand for supplement food, and the growing working women population. Also, increasing urbanization and changing lifestyles have led to the adoption baby food.
The rising purchasing power of families has enabled them to allocate more expenditures to newborns. At the same time, the scientific concept of parenting has gradually formed, and the diversified consumption needs have become more visible. Besides, adopting a modern lifestyle by balancing personal and professional life has increased demand for the baby food market.
Additionally, baby food comes in different forms, such as baby soups, frozen food, baby cereals, and bottled baby food that can be easily fed to children. A variety of baby food is required to give children the healthiest and most nutritious food in different forms as, after two years, babies start developing taste buds. Therefore, how parents choose food for their babies determines their future food orientation and affects their immune system.
Moreover, the popularization of e-commerce channels and the continuous upgrading of the functions and grades of food products for infants and young children provide opportunities to improve the market for infants and young children’s products. At the same time, as the demand for refined parenting by the new generation of parents continues to increase, the baby food market will usher in more opportunities.
Furthermore, in recent years, with the increase in income, the improvement in quality of life, the change in consumption concept, family’s emphasis on infant nutrition, and considerable investment done by the government around the world in baby food in increasing the market growth at a rapid rate. The concept of safe and natural organic food will continue to be popular, and more and more new-generation parents prefer the quality experience brought by organic food supplements.
Growth Driver
Parental concern about nutrients
The demand for baby food is rising to provide complementary nutrients to the baby with mother’s milk. Moreover, people’s changing lifestyles and increasing disposable income have allowed them to provide better nutrients to their children. Therefore, new parents are mainly adopting baby food as they are concerned about providing additional health benefits they are not getting from home food.
Increasing Working Women
The adoption of baby food has bolstered the market share at the global level due to the growing population of working parents. Therefore, their busy schedules and growing awareness of supplemental food and nutrients for babies are driving the demand for the global baby food market.
By Product Type Segmental Analysis
Based on the product type, the global baby food market segments into Dried baby food, milk formula, prepared baby food, and Other Baby Food. The milk formula segment is estimated to dominate the maximum share of the global baby food market in the forecast period from 2022-2030. This is mainly due to the baby’s essential requirement for milking in the initial months. Moreover, prepared baby food is also increasing at a lucrative growth in the global baby food market. From the perspective of child growth and development, when the baby reaches the milk-weaning period, the nutrients acquired from breast milk or formula milk powder can no longer meet the baby’s growth and development needs. Thus, prepared baby food can help the baby to take balanced and adequate nutrition in time, but also as a useful transition food during weaning while training the baby’s ability to swallow and chew.
By Distribution Channel Segmental Analysis
Based on the distribution channel, the global baby food market is classified into Supermarkets, Hypermarkets, Small grocery retailers, Health and beauty retailers, and others. Supermarkets dominated the largest market share in the global baby food market. It is mainly due to the growing population, one-stop shopping, and various foods with different flavors driving supermarkets’ market share. Moreover, others (online markets) are expected to dominate the baby food market in the forecast period from 2022 to 2030. Due to the growing working parent population and busy schedule, quick delivery options and cash on delivery help save time and bolster the market demand for the global baby food market. The online shopping segment helps provide information to new parents about baby food and, thus, increases the dependency on the online market.
By Region Segmental Analysis
Based on geography, the global baby food market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific is the world’s largest infant food supplement market, accounting for the largest global market share. This is mainly due to the region’s huge population base, high birth rate, rising purchasing power, and consumer awareness. China dominates the Asia Pacific baby food market.
Competitor Analysis
Companies such as Nestle, Danone, Mead Johnson, Abbott Laboratories, Hero-Group, Perrigo Company, Bellamy Organics, Hain Celestial Group, Campbell soups, Friesland Campina, and others are key players in the global baby food market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- Global baby food manufacturing companies
- Research organizations and consulting companies’ baby food
- Regulatory bodies
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.
Market Modelling
By Product Type
- Dried baby food
- Milk formula
- Prepared baby food
- Other Baby Food
By Distribution Channel
- Super markets
- Hyper markets
- Small grocery retailers
- Health and beauty retailers
- Others
By Region
- Europe
- North America
- Asia Pacific
- South America
- Middle East & Africa
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