The Sanitary ware refers to ceramic and hardware household equipment used in toilets and kitchens. Sanitary ware is mainly made of ceramics, glass steel, plastic, artificial marble (agate), stainless steel, and other materials. Ceramic sanitary ware has white texture, soft color, dense structure, high strength, and excellent thermal stability. Mainly include bathroom cabinet, faucet shower, toilet, bathroom equipment, basin, flush valve/spool, bathroom accessories, bathtub/shower/sauna, bathroom appliances, ceramic bathroom tiles, glass sanitary ware/bathroom mirror, wooden sanitary ware/acrylic /Plastic sanitary ware, and cleaning supplies, etc.
The global ceramic sanitary ware market size was stood at USD 30.64 billion in 2019 and likely to reach USD 53.52 billion by 2027, growing at a CAGR of 6.92% during the forecast period 2020-2027. The key factors are initiatives by the governments of emerging countries developing nations and the changing lifestyle and purchasing power of the population across the world. Moreover, the growing government spending on infrastructure and mounting construction activities around the world will trigger the growth of the global ceramic sanitary ware industry in future periods. Further, improving living standards, increasing population, changing consumer preferences, and innovations in the production of the products are anticipated to fuel the demand for ceramic sanitary ware across the globe in the coming years. The benefits such as long life and greater concern for hygiene is strengthening the market growth.
Additionally, the surge in disposable income in developing nations has led the people to invest more in their residence. These factors are expected to witness remarkable growth of the global ceramic sanitary ware market share in the analysis timeframe. Furthermore, inflating income levels and swelling consciousness about sanitation and hygiene among people, growing consumer willingness to spend more on sanitary products will boom impacting the market demand. The technological advancement in 3D printing and nanotechnology is also fueling the demand for ceramic sanitary ware. Also, the increasing demand for washbasin, bathtubs, shower plates, accessories, hotels, educational institutes, housing, and other public places is accelerating market growth. The government’s Housing for All schemes in developing nations is aiming to provide affordable housing for the population living in rural and urban areas. It is a significant demand trigger for the market. Rapid urbanization, recent developments in the interior decoration field, and changing consumer lifestyles are influencing the growth of the ceramic sanitary ware market in the forecast span.
The increase in disposable income across the globe has led to high spending on sanitary ware. As the household disposable income rises, the buying power of customers also increases, leading to the growth of the sanitary ware market across the country. Additionally, the increasing population and growing urbanization will increase the global sanitary ware market. Further, the rise in per capita income spurring the growth of the market, thereby, making it an attractive location for the foreign players to launch and manufacture their new products.
The market is driven by the increasing housing shortage, increasing need for commercial and industrial establishments, shifting from joint families towards nuclear families. Further, another market creating the demand for sanitary ware is the replacement demand created on account of renovation works. The availability of multiple product lines at varied price ranges leads to the easy availability of sanitary ware for new demand and replacement alternatives. The upcoming housing projects across developing countries have created new demand for sanitary ware.
Recently, the outbreak of a pandemic, COVID-19, has dynamically affected the economy of developed and developing countries globally. The manufacturers are stuck on raw material orders due to the logistics industry of sanitary ware and have hugely affected due to lockdown amid COVID-19. The shortage in supply of raw materials, especially from Chinese manufacturers, has resulted in a severe demand-supply gap. The ceramic sanitary ware industry hugely impacts these factors across the globe.
Based on the type, the global ceramic sanitary ware market classified into toilet sinks/water closets, washbasins, urinals, cisterns, and others. The toilet sinks/water closets held the largest share in 2010. The vital factors are the use of toilet sinks/water closets as it is the most basic sanitary ware and the initiatives by the governments of developing nations to maintain hygiene and improve access to basic sanitation.
The washbasins segment will witness a lucrative growth rate in the estimated period due to the surge in demand for urban-inspired shapes with advanced taps.
Based on the technology, the global ceramic sanitary ware market segregated into slip casting, pressure casting, typecasting, and isostatic casting. The slip casting segment is estimated to witness significant growth over the analysis timeframe due to the need for mass production of ceramics sanitary ware. In slip-cast, ceramic objects such as handles and plates are surrounded by plaster on all sides with a reservoir for the slip.
Based on the application, the global ceramic sanitary ware market segregated into commercial and residential. The commercial segment held for a significant market share in 2019 and will witness to gain maximum market revenue by 2027. It is attributable to the ceramic sanitary wares used in commercial applications that are frequently replaced due to their heavy use. Hospitality is the largest sub-segment of the ceramic sanitary ware market. The swelling demand for luxurious ceramic sanitary wares in hotels, resorts, and villas will influence the commercial market.
The residential segment is poised to witness significant growth over the forecast period. Due to the growing demand for ceramic sanitary ware, it is generally higher in urban areas than in rural areas and mounting residential construction activities in emerging economies, including China and India.
By geography, the global ceramic sanitary ware market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific dominated the market in 2019. It is owing to the infrastructural development, expansion of middle-class income groups in emerging economies, growing population, and the swelling economic growth followed by substantial investments in the industrial sector.
North America will capture a prominent share of the ceramic sanitary ware market by 2027. Due to the increased consumer awareness regarding luxury sanitary products with aesthetic appeal in the U.S and Canada.
Companies such as Geberit Group, Kohler Co., TOTO Ltd., LIXIL Group Corporation, Roca Sanitario SA, Villeroy & Boch AG, RAK Ceramics, Duravit AG, Duratex SA, HSIL, Lecico Bathrooms, Sanita, Catalano, Jaquar, Shanghai Aquacubic Sanitary Ware Co., Ltd, and Cera Ceramics Eagle Ceramics Limited are the key players in the global ceramic sanitary ware market.