The flavor is the food or other substance’s sensory impression and is determined mainly by the chemical senses of smell and taste. Artificially aromatized food has less nutrient benefit. Food company flavors are sub-segmented into synthetic flavors, natural flavors, and spices. Food flavors are used as culinary ingredients to change and intensify real food goods tastes. Natural flavors are produced from edible substances such as fruits, vegetables, and leaves, and synthesized flavors are produced from inedible materials including petroleum, and processed in laboratories to provide characteristics via chemical compounds. Food flavors alter the solute’s composition, making it sour, sweet, tangy, etc.
The global food flavors market size was valued at USD 15.8 billion in 2019 and projected to reach USD 22.7 billion by 2027, growing at a CAGR of 4.63% during the forecast period of 2020-2027 due to the increasing presence of ethnic drinks, food products, and westernizing diets in the developing economies. In addition, the increase in demand for a range of exotic and authentic flavors, particularly in the drinks and food industry, is a significant factor contributing to market development. Over the past couple of years, the flavors industry has achieved tremendous growth in the beverage market and processed food. It has caused positive progress in the market growth for fruit and vegetable additives and is expected to propel the food flavors market. Furthermore, the rising disposable income of young and middle-class consumers, in particular, tends to expand the food flavors market. Additionally, growing customer preferences and strong demand for convenience food are the key reasons that are projected to drive development in the global food flavor market.
However, high raw material prices required for food flavor production are a crucial factor in curbing the growth of the food flavors market across the globe at a significant rate.
The rising awareness of the benefits of natural food flavor is estimated to fuel the global food flavor market. A substantial number of consumers are conscious of the artificial chemicals used in foods. In addition, the use of natural ingredients helps in retaining the food products’ ethnic origin and offers a realistic flavor and taste. Synthetic food flavor has various health effects that lead to malnutrition. Furthermore, in recent years the overall number of malnourished persons has boosted from 784 million in 2015 to 820 million in 2018. Over 2 billion people are missing the essential nutrients required for growth, development, and preventing disease, and more than 2 billion people are suffering either from obesity or overweight adverse side effects. There is a rise in consciousness about the utilization of natural ingredients and a change in customers’ preferences toward using safe label products. Its aspect encourages the utilization of natural flavors in food. Moreover, artificial flavors are substituted by different natural flavors. Many natural flavorings function as a barrier, which dissipates the usage of synthetic chemicals.
The uniqueness of natural food flavor is projected to drive the market. The Flavor preservatives play a significant role in the use of dietary supplements, including specific proteins, botanicals, fibers, omega-3s, and vitamins and minerals, to convey flavor and texture. The retail value of processed foods with “no synthetic additives” has been increasing worldwide. Several variants of flavors are developing in ethnic food due to the flavor advancements by revolutionary innovations and new global cuisines. The demand for natural flavors and colors has increased with consumer resistance of chemical additives since it raises the safety hazards associated with artificial additives.
The COVID-19 outbreak recently severely impacted the healthcare system of developed and developing economies. The coronavirus outbreak is a particular period in history, which has launched a series of unprecedented issues affecting every sector. The Confectionery industry will be reset to a new benchmark that will continue to be redefined and updated in a post-COVID-19 period. The introduction of COVID-19 in the global food flavors market is estimated to have a favorable effect. Extending control strategies contributes to higher competition and reduced production. Therefore, costs are likely to stay healthy in the short term, contributing to increased development of industry participants on the topline.
Based on the type, the global food flavors market is segmented into Chocolate & brown, Vanilla, Fruit & nut, Dairy, Spices & savory, Other. The fruit & Nut segment is expected to dominate the global market during the forecasted period of 2020-2027. Fruit flavors are observable as fruit substances, syrups, and derivatives are used across numerous sectors, including dairy, confectionery, food, beverage, pharmaceutical, vitamin supplement, and nutritional food industries. The nuts are defined to deliver essential fiber and oil required in the recipe.
However, the chocolate segment is projected to have the fastest growth in the market due to the growing health benefits, including lowering the risk of strokes and cholesterol levels and mounting applications from developing economies.
Based on the application, the global food flavors market is classified into Food and Beverages. The beverages segment is projected to hold the largest share by 2027 owing to the increased consumption of flavored canned juices, beer, energy drinks, and other beverages worldwide, owing to their more exquisite taste.
However, the food segment is expected to have a significant growth rate owing to the rapid expansion in the dairy products across the globe.
Based on the origin, the global food flavors market segmented into Natural, Natural-identical, and Artificial/Synthetic. The natural origin segment is estimated to have the fastest growth rate during the forecasted period of 2020-2027 owing to the numerous health benefits of natural food flavor as compared to the synthetic flavor. Unlike artificial flavors, natural extracts from different plants provide the ethnic background of a regional meal. The use of such natural flavors is adopted by various food sources to reveal the authentic taste.
However, the synthetic origin segment is predicted to have substantial growth owing to the comparatively low-cost and better usable life over the natural food flavor.
Based on the form, the global food flavors market segmented into Liquid & Gel, and Dry. The liquid & gel segment is anticipated to dominate the market owing to the better solubility in oil and water. In addition, several food items, which include beverages, dairy & frozen meals, baked goods & confectionery, and processed foods, liquid flavors are progressively used in it to augment the taste and aroma.
However, the dry segment is projected to have a considerable growth rate during the forecasted period of 2020-2027 across the globe, as dry flavors are cheap to manufacture. The latter needs additional storage and preparing additives, which lead to an increased cost of production. Dry flavors mostly operate in processed and beverages products, which is estimated to fuel the market.
By geography, the global food flavors market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific region is expected to dominate the market and is projected to hold the largest share due to the massive production of dairy-based and dairy products across the region. Additionally, the widening discretionary income among the consumers in the youth and the middle class is predicted to propel the market. Moreover, owing to the intensifying competition and mounting food and beverage sectors, the food flavors in China have seen substantial growth levels in the last decade.
However, North America is projected to have the fastest growth rate by 2027 due to the multiple food processing plants present across the nation. In addition, the presence of the vast consumer group, which depends primarily on the various types of manufactured food and beverage products, is assisting in the growth of the market.
Companies such as DuPont, Kerry Group, McCormick & Company, International Flavors & Fragrances, Tate & Lyle, Givaudan, Firmenich, Symrise, MANE, Sensient, Bell Flavors and Fragrances, Flavorchem, Takasago, Keva Flavours, Taiyo International, Huabao Flavors & Fragrances, Robertet, Wanxiang International, Treatt, and China Flavors & Fragrances are the key players in the global Food Flavors market.