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India Home and DIY Appliances Market, By Type (by Major Appliances, by Small Appliances, and by DIY Appliances), By Distribution Channel (Offline and Online) and By Region (North India, South India, West India, and East India)-Global Forecast to 2027
India Home and DIY Appliances Market Overview:
Home appliance refers to a piece of machinery, typically electrically powered, used in particular in the household, or for the production of domestic tasks such as preparing, washing, or food storage. Small devices are semi-handheld or handheld equipment typically found on platforms such as counter-tops and tabletops. Whereas, generally speaking, DIY appliances are fitted with unique connections such as electrical, gas, plumbing, and ventilation arrangements, restricting the mobility of these appliances across the house.
India Home and DIY Appliances Market Insights
The India Home and DIY Appliances Market size was valued at USD XXX billion in 2019 and projected to reach USD XXX billion by 2027. It grew at a CAGR of XX% during the forecast period, 2020-2027, owing to rise in disposable income across the region. Rising awareness of home and DIY appliances advantages in the developing economies and increasing urbanization is expected to propel the home and DIY appliance market. In addition, global policymakers are focused on curbing electricity use through recent legislative and market advertising initiatives that are supposed to increase demand for energy-efficient technology goods, which projected to fuel the Indian market at a substantial growth rate. Furthermore, the pledge of additional comfort when using such tools, the time saved while using them continuously, and the decrease in energy and power achieved are some of the significant factors leading to the rising popularity of home and DIY appliances.
However, the high cost of appliances is estimated to create an obstacle in the growth of the Indian market. Additionally, counterfeit brands’ availability is projected to challenge the growth of the market at a considerable growth rate.
Growth Driver
Rapid urbanization and industrialization
The rising urbanization is likely to fuel the Indian home and DIY appliances market. Urbanization is not a side-effect of global development; it is an integral part of the process. Industrialization is the time of social and economic change that transitions a human being into an industrial civilization from an agricultural economy. Indian cities add up to about 2/3 of economic growth, host an increasing proportion of the population, and are the primary beneficiaries of FDI and the innovation and technology makers. India has approximately USD 1.6 trillion of household consumption in 2018. From a market standpoint, the value of manufacturing is not restricted to its share of GDP. With cities producing more than 80% of global GDP, urbanization will lead to economic development if well controlled through rising efficiency. The steady economic progress and the advancement of living conditions, lead to the continuous growth of energy demand with the advance in urbanization & industrialization. The residential sector’s energy use is more reliant on the rise in the quantity and duration of home appliances. Thus, the rapid urbanization and industrialization projected to boost the market at a considerable growth rate.
Increase in technological upgradation coupled with changing lifestyle
The rise in technological advancement is estimated to boost the market at a significant growth rate. Several emerging innovations in homes revolutionized domestic life by freeing up energy from routine housework. The relevance and utility of technology tend to assess R & D’s need to boost device energy quality in terms of energy consumption, expense, and sophistication. A rising upper-middle class, young millennials, increasing workforce, and ever-evolving customer lifestyle are responsible for improving India’s home and DIY appliances market. In addition, many manufacturing sectors and particularly the household appliances industry, have taken over from the ‘Make in India’ surge. Industries unite behind goods that are suited for the Indian lifestyle, holding the same energy running, which expected to boost the market. Thus, technological upgradation, coupled with changing lifestyles, is projected to fuel the market across the region.
COVID-19 Impacts Insights
Recently, the outbreak of COVID-19 has vigorously affected the healthcare system of developing and developed economies. The health issue has an unprecedented effect on companies around various industries. COVID-19 impact on the world economy down to 1.9% unfavorable in 2020 relative to 2019.
However, in the Pre-Pandemic days, the personal care sector in India had been on a fast growth trajectory. The industry increased by 12% to 14%. Men’s grooming industry in India saw a 12.3% in 2019 compared with 2018. Industries’ pent-up demand is enormous, encouraging customers not to strike from their itinerary of purchasing durables. “In northern India, the heatwave has been rising. Residents ought to combat the heatwave with Cooler devices, such as air conditioners and refrigerators. In recent months, Amazon and Flipkart’s e-commerce marketplaces have seen demand increase for certain grooming goods relative to the Pre-Coronavirus days. Philips, which saw a 45-50% rise in demand for its male and female grooming goods in May, which estimated to spread development through the networks from their itinerary of purchasing durables.
Type Segmental Analysis
Based on the type, the Indian home & DIY appliances market segregated into by Major Appliances, by Small Appliances, and by DIY Appliances. In addition, based on the major appliances segment, the market is bifurcated into Refrigerators, Washing Machines, Dishwashing Machines, Air Conditioners, Television, Freezers, and Microwaves. Moreover, based on small appliances, the market is segmented into Coffee Machine, Vacuum Cleaner, Grills and Roasters, Small Kitchen Appliances, Air Purifiers, Water Purifiers, and Irons. Furthermore, based on DIY appliances, the market is divided into Trimmer, Epilators, Hair Dryers, Massagers, and Others. The major appliances segment is estimated to dominate the Indian home & DIY appliances market over the forecasted period of 2020-2027. In the major appliances segment, the refrigerator market holds the largest share in the market due to the rising disposable income and smart and energy-efficient refrigeration units’ accessibility. Additionally, the rise in the number of fast-food restaurants is projected to support the market sector’s development over the forecast period.
Distribution Channel Segmental Analysis
Based on the distribution channel, the India home & DIY appliances market segmented into Offline and Online. Based on the offline segment, the market is divided into Supermarkets/Hypermarkets, Specialty Stores, and Others. The online segment is estimated to have the fastest growth rate over the forecasted period by 2027 across the region due to high penetration of the internet coupled with the smartphone. In addition, the growth in technological advancements is projected to further fuel the market at a significant growth rate.
Region Segmental Analysis
Based on Geography, the India home & DIY appliances market segmented into North India, South India, West India, and East India. The north region segment is projected to dominate the market during the forecasted period of 2020-2027 across the region owing to the growth in several young populations living in metro cities coupled with the rising disposable income.
However, the South region segment is estimated to have the fastest growth rate over the forecasted period by 2027. This due to rapid urbanization and industrialization.
Competitor Analysis
Companies such as Haier, Morphy Richards Limited, Midea, GE, SAMSUNG, LG, BSH, Electrolux, Philips, Gree, TCL, Changhong, Hisence, Panasonic, SKYWORTH, Meling, SONY, Robert Bosch GmbH, Whirlpool, and Qingdao Haier Co are the key players in the India Home & DIY Appliances Market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- India Home & DIY Appliances manufacturing firm
- Research organizations and consulting companies
- Organizations, associations, and alliances related to Home & DIY Appliances
- Regulatory bodies
- Suppliers
- Retailers
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.
Market Modelling
By Type
- By Major Appliances
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Air Conditioners
- Television
- Freezers
- Microwaves
- By Small Appliances
- Coffee Machine
- Vacuum Cleaner
- Grills and Roasters
- Small Kitchen Appliances
- Air Purifiers
- Water Purifiers
- Irons
- By DIY Appliances
- Trimmer
- Epilators
- Hair Dryers
- Massagers
- Others
By Distribution Channel
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
By Region
- North India
- South India
- West India
- East India
India Home & DIY Appliances Market
Report Content
- Research Strategic Development
- Market Modelling
- Product Analysis
- Market Trend and Economic Factors Analysis
- Market Segmental Analysis
- Geographical Mapping
- Country Wise Segregation
- Research Methodology
- Identification of Target Market
- Data Acquisition
- Refining of Data/ Data Transformations
- Data Validation through Primary Techniques
- Exploratory Data Analysis
- Graphical Techniques/Analysis
- Quantitative Techniques/Analysis
- Visual Result/Presentation
- Executive Summary
- Market Insights
- Supply Chain Analysis
- Economic Factor Analysis
- Drivers
- Trends
- Opportunities
- Challenges
- Technological Landscape
- Competitors & Product Analysis
- Price-Point Analysis
- Manufacturer & Distributor List (Top 5)
- Import-Export Analysis
- Regulatory Framework for Home & DIY Appliances Industry
- Company market share analysis, 2019
- Porter’s Five forces analysis
- PESTEL Analysis
- New Investment Analysis
- Economic Impact Study on India Home & DIY Appliances Market
- Impact of COVID-19 on India Home & DIY Appliances Market
- India Home & DIY Appliances Market Overview
- Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Consumption
- By Volume (Number of Units)
- Market Share & Forecast, 2016-2027
- By Type
- By Major Appliances
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Air Conditioners
- Television
- Freezers
- Microwaves
- By Small Appliances
- Coffee Machine
- Vacuum Cleaner
- Grills and Roasters
- Small Kitchen Appliances
- Air Purifiers
- Water Purifiers
- Irons
- By DIY Appliances
- Trimmer
- Epilators
- Hair Dryers
- Massagers
- Others
- By Distribution Channel
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
- Offline
- By Region
- North India
- South India
- West India
- East India
- By Major Appliances
- By Type
- Demand
- Market Size & Forecast, 2016-2027
- North India Home & DIY Appliances Market Overview
- North India Home & DIY Appliances Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Consumption
- By Volume (Number of Units)
- North India Home & DIY Appliances Market Share & Forecast, 2016-2027
- By Type
- By Major Appliances
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Air Conditioners
- Television
- Freezers
- Microwaves
- By Small Appliances
- Coffee Machine
- Vacuum Cleaner
- Grills and Roasters
- Small Kitchen Appliances
- Air Purifiers
- Water Purifiers
- Irons
- By DIY Appliances
- Trimmer
- Epilators
- Hair Dryers
- Massagers
- Others
- By Distribution Channel
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
- Offline
- By Major Appliances
- By Type
- Demand
- North India Home & DIY Appliances Market Size & Forecast, 2016-2027
- South India Home & DIY Appliances Market Overview
- South India Home & DIY Appliances Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Consumption
- By Volume (Number of Units)
- South India Home & DIY Appliances Market Share & Forecast, 2016-2027
- By Type
- By Major Appliances
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Air Conditioners
- Television
- Freezers
- Microwaves
- By Small Appliances
- Coffee Machine
- Vacuum Cleaner
- Grills and Roasters
- Small Kitchen Appliances
- Air Purifiers
- Water Purifiers
- Irons
- By DIY Appliances
- Trimmer
- Epilators
- Hair Dryers
- Massagers
- Others
- By Distribution Channel
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
- Offline
- By Major Appliances
- By Type
- Demand
- South India Home & DIY Appliances Market Size & Forecast, 2016-2027
- West India Home & DIY Appliances Market Overview
- West India Home & DIY Appliances Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Consumption
- By Volume (Number of Units)
- West India Home & DIY Appliances Market Share & Forecast, 2016-2027
- By Type
- By Major Appliances
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Air Conditioners
- Television
- Freezers
- Microwaves
- By Small Appliances
- Coffee Machine
- Vacuum Cleaner
- Grills and Roasters
- Small Kitchen Appliances
- Air Purifiers
- Water Purifiers
- Irons
- By DIY Appliances
- Trimmer
- Epilators
- Hair Dryers
- Massagers
- Others
- By Distribution Channel
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
- Offline
- By Major Appliances
- By Type
- Demand
- West India Home & DIY Appliances Market Size & Forecast, 2016-2027
- East India Home & DIY Appliances Market Overview
- East India Home & DIY Appliances Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Consumption
- By Volume (Number of Units)
- East India Home & DIY Appliances Market Share & Forecast, 2016-2027
- By Type
- By Major Appliances
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Air Conditioners
- Television
- Freezers
- Microwaves
- By Small Appliances
- Coffee Machine
- Vacuum Cleaner
- Grills and Roasters
- Small Kitchen Appliances
- Air Purifiers
- Water Purifiers
- Irons
- By DIY Appliances
- Trimmer
- Epilators
- Hair Dryers
- Massagers
- Others
- By Distribution Channel
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
- Offline
- By Major Appliances
- By Type
- Demand
- East India Home & DIY Appliances Market Size & Forecast, 2016-2027
- Competitor Analysis
- Company Description
- Financial Analysis
- Key Products
- Key Management Personnel
- Contact Address
- SWOT Analysis
- Company Profile
- Electrolux AB
- Haier Electronics Group Co. Ltd
- LG Electronics
- Samsung India Electronics Pvt. Ltd
- Whirlpool Corporation
- Godrej Group
- Blue Star Ltd
- Voltas Ltd
- Arelik
- IFB Home Appliances
- Fagor America
- Hitachi
- Other Prominent Players
