OR communication is a way to maintain a good interchange relationship so that patients can get better treatment. Communication divided into two types: verbal communication and non-verbal communication. Among them, verbal communication accounts for 35%, and non-verbal communication accounts for 65%. OR interface includes eye contact, touching, touching the patient, etc. Nonverbal communication plays a vital role in the operation.
The global OR communication market expected to propel the growth at an enormous CAGR in the forecast period from 2020-2027. The main reasons for the market growth are the aging and the increase in the number of patients, the guarantee of patient safety, and the improvement of operating room operating efficiency.
With the modernization and refinement of surgical equipment and the continuous updating of surgical methods, the requirements for particular instruments, equipment, and positions for specialized surgery are also stringent. Therefore, doctors not only have to be proficient in coordination skills, but also to improve the ability to master high-tech instruments, and to meet the development requirements of the high-tech information age.
In addition to it, the operating room management market is driven by factors like cost-effectiveness, efficiency improvement in ORs, redevelopment of OR infrastructure, growing generality of diseases, increasing geriatric population, and rising demand for OR supply management software.
Moreover, the chief nurse regularly conducts business study and adverse event analysis and discussions with operating room nurses, so that operating room nurses must have rich theoretical knowledge while mastering communication skills. Therefore, reliable technology, a high sense of responsibility, keen insight, these are the basics of communication, treat each other sincerely, respect each other, thinking, in other words, is the premise of discussion.
The operating room communication knowledge helps in keeping patients calm and maintain a positive environment during the surgery. The communication method needs to learn and get skilled as it is necessary to make patients feel relax and less nervous. Also, excellent communication is required between and doctor nurses without making noise and making the environment of the operation room positive.
The operation room communication improves the efficiency of the surgery as it helps in keeping the environment clam, helpful, positive, and which leads to faster recovery of the patients as nonverbal communication using gestures will help in keeping the patient +physiologically healthy and gives them confidence. Thus, it positively impacts on the efficiency of OR communication.
Based on Type, the global OR communication market bifurcated into OR Communication Software, and OR Communication Hardware. The hardware segment has dominated the market share of the global OR communication market. The highly integrated centralized operating room control equipment eliminates the situation of data lines in the operating room, such that a touch screen can centrally control the operating room equipment and collect information about each device in the operating room. Moreover, software communication expected to propel the market of operating room communication in the forecast period as mobile medical treatment makes doctors no longer limited to conducting therapeutic activities in the hospital. Access to the hospital information system through mobile phones and PADs enables consultations, rounds, and surgical guidance to be controlled everywhere.
Based on the types of the operation room, the global OR communication market distributed into Integrated OR, Digital OR, Hybrid OR. The hybrid segment will bolster the market share for the global OR communication market. Both software and hardware functions required in the operating room. Such as operating room software, video management platform, centralized management platform, surgical process management, family talks, anesthesia monitoring, pathology consultation, morning meeting management, and other software services required in the operating room. Similarly, operating room display, mobile teaching system, an integrated workstation, endoscope display, intelligent central control, and other hardware required for precise and knowledgeable surgery.
Based on the end-users, the global OR communication market bifurcated into Hospitals, Ambulatory Surgical Centers. Ambulatory surgical centers have dominated the operating room communication market and will continue to bolster in the forecast period as well. Owing to, most of the surgeries which take place in the surgical centers require the operating room environment to be healthy and purposely designed for operations only. To make patients feel relaxed, calm, and improve their inner strength by communicating them and sharing positive gestures to keep the patient motivated.
Based on geography, the global OR communication market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific (APAC) expected to witness the highest growth during the forecast period. Due to the increasing need to minimize the healthcare costs, investments needed to improve the healthcare sector, improving IT infrastructure are driving the growth of the operating room management market in the APAC region.
Companies such as Stryker Corporation, General Electric Company, Hill-Rom Services Inc., Cerner Corporation, Ascom, Arthrex Inc., KARL STORZ SE & Co. KG, Steris plc, Getinge AB, Vocera Communications, Inc., Olympus Corporation, Diversified, Barco NV, Brainlab AG, Dragerwerk AG & Co. KGaA, Eizo Corporation, Richard Wolf GmbH, Jeron Electronic Systems Inc., Systems Technologies, Bec Integrated Solutions LLC, Cornell Communications, Skytron, LLC, Fujian Huanyutong Technology Co. Ltd., OPTIMUS ISE AG, Doricon, and IntegriTech, LLC, and others are key players in the global OR communication market.
By Types of Operating Room