Push-to-Talk (PTT) is a mobile phone with an integrated walkie-talkie function. Users can talk to any group by pressing the talk button on the phone or call directly. Push-to-talk, which combines the features of a mobile phone and a walkie-talkie, uses the network of the mobile phone. PTT mobile phones are different from ordinary walkie-talkies. One is that the walkie-talkie does not need to go through the system. The other is that it can only use short distances with ordinary walkie-talkies and rely on power to transmit calls. This service has definite advantages, including roaming.
Land mobile radio (LMR) has an extended communications network of choice for a variety of industries that dispatch vehicles or have mobile workers, including public safety and construction, utilities, hotels, and transportation. The only limitation of traditional LMR systems is the coverage of the network.
The global push to talk expected to spur at a significant CAGR in the forecast period from 2020-2027. The Push-to-Talk (PTT) feature is a new mobile technology that can make “one-to-one” or “one-to-many” calls quickly, just like using an intercom phone. This feature is suitable for small and medium businesses that need frequent contact and individual users who need to chat with friends and family. Unlike walkie-talkies that can only talk at short distances, the push-to-talk service can reach where the mobile phone network can cover, with almost no range restrictions. The PTT service can be charged according to the duration, time, and traffic, or monthly, depending on the operator.
Moreover, the PPT is in high demand owing to the advantages of free-roaming, long-distance calling, convenient use, and lower costs, increasing operator revenue and reducing communication costs are also the main selling points of the push to talk. The various applications of PPT: One-to-many push-to-talk feature, suitable for colleagues who need to coordinate working relationships from time to time, such as courier companies, residential area security, etc. Friends can implement instant chat similar to QQ and MSN through Push to talk, and only need to send a short message each time.
Furthermore, LMR (land mobile radio) is used for public safety mainly by the police, fire police, ambulance, and others and communication done on frequency services. The military use of radiotelegraph, radar, radio interference, electronic warfare, etc. all adopt radio station technology, and the nodes have plans. Additionally, the industrial site has wireless data transmission control, wireless video monitoring, etc., all adopt the radio station method, and the nodes have sophisticated applications.
The LMR is used to coordinate the communication and require maintaining timely decision as miscommunication have severely impacted the life and property. LMR generally installed in the vehicles of the police, fire, and other government organization carried by the public safety personnel. The LMR has a large antenna, providing a more excellent range for transmission. The communication LMR can be done by connecting to the base station for the same communication system. Other than public safety concern is used to enhanced mission-critical feature and public safety trainer use LMR for training purposes and state, federal and many local agencies are investing billions of dollars in LMR infrastructure.
Push-to-talk is also known as press-to-transmit; it is a method of having conversations, including two-way radio, which is a service option designed for the cellular phone network. It enables subscribers to use their land mobile radio with unlimited range along with the functionality to connects instantly. An essential advantage of using it is the ability that allows a single person to reach an active talk group by pressing a single button, and the user needs not to make several calls to coordinate with a group. The advance features are making the market more lucrative for the users, thereby aiding to the demand and growth of the market during the forecast period.
LMR required for the public safety training purpose used by military personnel, police, and other government organization. LMR works on frequency. Frequency hopping radios, also called frequency conversion radios, are continually changing the carrier frequency of the communication, varying from low to high and unpredictable. It aims to make the carrier wave transmitted by the transmitter a random frequency sequence.
Based on the technology, the global push to talk market segmented into 3G,4G, 5G, and WIFI. With the advancement in technology like 5G will boom the market share of the push to talk market. The 5G wireless connection will show advent rise, and communication will be smoother and precise as half-duplex mode feature will improve and avoid any disturbances. Whereas in LMR, based on technology, the bifurcated is classified into Analog and Digital. The digital segment will fuel the market share of the land mobile radio in the forecast period. As digital communication will transmit data as well as provide a clear transmission of voice.
On the other hand, LMR infrastructure technology classified into P25, Analogue, and Analogue/ P25 Mixed, Cellular/ LTE, DMR, and Digital Formats. P25 technology segment has dominated the market, owing to, reliability, redundancy, and disturbance-free communication, where information can be easily shared and accessed quickly and efficiently.
Based on the component, the global push to talk market classified into Hardware, Software, Services. The service segment will spur the market value of the global push to talk market. PTT system allows one person to speak at a time and enables floor control mechanisms. PTT services have evolved continuously to enable more capabilities and efficiency of mobile voice communication that are unavailable from any other communication device.
Based on the industry vertical, the global push to talk market classified into Public Safety & Security, Transportation & Logistics, Manufacturing, Construction, Travel & Hospitality, Defense, Energy & Utilities. The public safety & security segment will dominate the push to talk market in the forecast period. Owing to this, advent technology and increasing adoption of smartphones and innovative features will enhance the communication.
Additionally, the public safety sector, LMR systems often used in commercial areas in a variety of industries, including industry, transportation, utilities, security, and logistics. LMR systems majorly consist of handheld portable radios, vehicle-mounted mobile radios, fixed base stations and repeaters, and network infrastructure. Moreover, with lots of investment, innovation, and development is done in LMR infrastructure will improve public safety & security in the forecast period.
Based on the product, the global LMR market bifurcated into Mobile and Portable. The portable segment is estimated to propel in the forecast period from 2020-2027. Due to this, progress in technology has provided efficiency, better information sharing, smoothen communication among cross-agency. On the other hand, the LMR infrastructure is segmented based on products classified into Repeaters/ Base Station, Networking & System Integration, Consoles, Others (Software, Consultant Services, etc.)). The networking & system integration will dominate the market share of the LMR infrastructure, as it connects instantly to users and securely and provide the whole command over private networks.
Based on geography, the global push to talk market size segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America dominated the overall push to talk market with a significant revenue share based on substantial investments in the Land Mobile Radio from the defense, commercial, and public safety, along with transportation sectors are some key factors attributing the growth of the market. Further, rising initiatives by government and advancements in LMR infrastructure are also positively impacting the market growth across the region.
Companies such as Motorola Solutions, AT&T, Verizon Wireless, Tait Communications, Qualcomm, Service Max, Hytera, Sprint, Bell Canada, Iridium, JVCKENWOOD Corporation, Codan Limited, Icom Incorporated, Sepura, Simoco Wireless Solutions, Harris Corporation, ServiceMax, AINA Wireless, B.K. Technologies, and others are the key players in the global push to talk market.
Segmentation by Push to talk
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Segmentation by LMR Market:
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Segmentation by LMR Infrastructure/Ecosystem Market:
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