Global Consumer Tissue Market

The global consumer tissue market is estimated to reach USD 138.8 billion by 2030 and is expected to grow at a CAGR of 7.85% from 2022-2030. It was valued at USD 88.6 billion in 2022. Tissue papers are used to keep personal hygiene and the surroundings clean. This category includes wet wipes, toilet paper, paper towels, and napkins used regularly. Furthermore, Tissue papers have grown increasingly important in people’s daily lives. Apart from maintaining hygiene, the products also serve a range of other purposes, such as cleanliness, good health, and illness prevention, to name a few. Due to rising health and hygiene concerns, growing population, urbanization, innovative products given by enterprises, and increased demand for tissue paper goods are significant trends. People’s increased awareness of the need to maintain personal hygiene is fueling demand for the products offered in this sector. Furthermore, a healthy and ethical lifestyle and rising disposable money will boost the market’s growth through 2030. What is Consumer Tissue? Tissue paper is made primarily by pulping and retting, adding color or components to strengthen or soften the product, increasing its water-holding capacity, and finally pressing the product into the desired form. Tissue papers are most commonly used for sanitation and hygiene. They are easy to use and are great for cleaning and wet drying surfaces. They are frequently used in domestic and commercial applications as paper towels, wet and pocket tissues, napkins, and toilet rolls. Tissue papers are less expensive to produce than plastics and fabrics, and they are readily available, biodegradable, and recyclable. Growth Driver Rising Personal Care and Sanitation Requirements The market for sanitary napkins is driven by the growing demand for personal care and sanitary items to preserve hygiene and cleanliness. Personal care products are increasing as the worldwide population’s healthcare spending rises, resulting in market growth. Furthermore, the need for toilet and bathroom accessories and cotton towels is growing as residential and hotel infrastructure expands. Furthermore, the growing number of nuclear families and the high rate of urbanization boost disposable sanitary item sales, consequently increasing market demand. The growing popularity of parties and celebrations fuels the demand for makeup kits and, eventually, hygienic sheets for removing makeup. Moreover, the increasing number of bars and cafés increases the demand for beverage napkins and hygiene goods. Specialized wipes are extensively utilized in hotels and restaurants to keep the environment nice and clean. As a result, the market’s demand is being driven by the rising hotel and restaurant sector. The continuous development of infrastructure associated with convenience stores and retail complexes facilitates the consumption of personal care items. Additionally, several government programs and promotional campaigns promoting hygiene and cleanliness help raise public awareness of personal hygiene and stimulate demand for sanitary goods. Water and sanitation projects, for example, will provide enhanced water and sanitation access to small towns and rural regions, according to the World Bank Group’s report “Mauritania Water and Sanitation Sectoral Project,” published in April 2020. The growing need for food packaging and the expansion of online food delivery firms have boosted tissue consumption and driven market growth. Restraints Increasing Environmental Concerns Growing environmental issues, such as deforestation and global warming resulting from tree cutting, limit the expansion of pulp-based products and restrain the growth of the consumer tissue market. Furthermore, the large number of locally organized and disorganized tissue product makers impacts the businesses of the signs-connected corporations. Furthermore, supply chain interruptions and trade barriers in several countries restrict companies’ potential to scale into international markets and hinder consumer tissue market growth. Pre-covid impact In the COVID-19 period, the expanding hotel and tourism industries were one of the primary reasons fueling the growth of the consumer tissue market. Furthermore, increased consumer health and hygiene awareness has increased the use of tissue paper products in office buildings and commercial spaces. Furthermore, facial tissues are gaining popularity in several regions worldwide, particularly in urban areas, boosting the industry. Furthermore, producing specialist tissues, such as premium ornamental, glazed, and printed varieties, boosted product sales. Covid-19 impact Many nations considered the tissue paper industry essential as the world turned to lockdowns to help stop the spread of the coronavirus due to the increasing demand for sanitary products, particularly as many people prepared for quarantine by storing various paper goods. Some businesses and manufacturers could keep their doors open due to the surge in demand, but only with extensive protections, controls, and limits. Because some sector aspects could continue operating, the supply chain is spared from a much wider interruption. Paper prices continue to change around the world. Paper firms’ production costs have increased due to the low supply of recycled raw materials, and the availability of raw materials has remained unpredictable. Hence, it results in a slight global consumer tissue market slowdown. Post Covid-19 impact In the post-COVID-19 period, the ease of use, cost-effectiveness, and poor penetration of tissue paper substitutes worldwide will drive the consumer tissue market. Women’s participation in the workplace has resulted in an increase in tissue paper goods, which will help enhance the worldwide consumer tissue market. The expansion of the tissue paper market will be fueled by an increase in healthcare spending and a shift in consumer lifestyles. Consumer tissue demand will also rise due to the growing tourist and hospitality industries worldwide. Raw Material Segmental Analysis By raw material, the consumer tissue market is segmented into bleached softwood kraft pulp (BSK), birch hardwood kraft pulp (BHK), and high-yield pulp (HYP). The need for bleached softwood is rising. The great demand for pulp for paper and paperboard production will likely keep kraft pulp prices high during the forecast period. It is a crucial component of the packaging industry. Softwood that has been bleached As kraft pulp is a softwood variation. It has less cellulose and extractives and more lignin than hardwood pulp. The softwood fiber required to manufacture bleached softwood Kraft pulp is, on average, three times longer than hardwood fiber. Product Segmental Analysis The consumer tissue market is divided into facial tissue, cotton towels, napkins, bath & toilet tissue, and others, such as wrappers and specialized wipes, based on product type. The bath & toilet segment dominates because of the high consumption of cotton towels and napkins for bathroom sanitation, the bath & toilet segment dominates. Cotton towels account for a significant portion of the market since they absorb water during a bath. Wrappers and specialized wipes are frequently used for packaging fragile things since they support the object’s body and prevent loss. As a result of the rising packaging sector worldwide, the wrapping tissues and specialty wipes segment will rise quickly over the forecast period. Due to its increasing use as a makeup remover, the facial tissue segment is expected to grow significantly during the forecast period. During the wintertime, sanitary napkins are in high demand since they are commonly used to clean the running nose caused by the cold. Application Segmental Analysis The consumer tissue market is divided into household and commercial applications, depending on the application. Offices, restaurants, and hotels are examples of commercial applications. The commercial segment accounts for most of the market because of the frequent use of tissues in hotels and restaurants for meal service and table cleaning. Additionally, the demand for face wrappers and napkins increases as the corporate sector grows. Cooks and consumers use face wrappers and napkins to dry their hands in office canteens. The residential segment is expected to grow because of people’s awareness of hygiene and cleanliness. Region Segmental Analysis The Consumer tissue market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Due to growing urbanization, rising disposable income, and rising consumer spending power, Asia-Pacific is predicted to grow quickly during the forecast period, particularly in developing nations such as China, India, and Japan. Furthermore, as people become more aware of personal cleanliness and their living level improves, the demand for tissue paper in Asia-Pacific will rise. Competitor Analysis Asia Pulp & Paper, Hengan China Investment Co. Ltd, Georgia–Pacific, Kimberly-Clark, Procter & Gamble, CMPC, Cascades, Jukebokprint, Papermart, SCA, Unicharm, and other prominent players. Key Stakeholders

• Market research and consulting firms
• Industry associations
• Global Consumer tissue market product manufacturing firm
• Research organizations and consulting companies
• Organizations, associations, and alliances related to the Consumer tissue market
• Regulatory bodies
• Suppliers
• Retailers

Recent Developments

1. In September 2021, SCA and St1 formed a partnership to manufacture and distribute liquid biofuels. SCA will supply the joint venture with tall oil and invest around SEK 0.6 billion in it.
2. In June 2021, Kimberly-Clark has announced a collaboration with RWDC Industries, a biotech startup, to promote sustainable consumer product technology that addresses the world’s single-use plastics problem.
3. In January 2021, Georgia-Pacific had introduced an HP PageWide T1190 Press to its Hummingbird® digital print solutions, making it the world’s highest-volume digital foldable packaging solution.

Scope of the Report

Report Attribute	Details
Market Size Value in 2020	USD 54.6 Billion
The revenue forecast in 2027	USD 68.8 Billion
Growth Rate	CAGR of 5.85% from 2020 to 2027
Historical data	2017-2019
Forecast Period	2021-2027
Region covered	North America, Europe, South America, Asia-Pacific, and Middle East & Africa
Key companies Profiled	Asia Pulp & Paper, Hengan China Investment Co. Ltd, Georgia – Pacific, Kimberly-Clark, Procter & Gamble, CMPC, Cascades, Jukebokprint, Papermart, SCA, Unicharm and other prominent players.

Market Modelling

By Raw Material

• Bleached Softwood Kraft Pulp (BSK)
• Birch Hardwood Kraft Pulp (BHK)
• High Yield Pulp (HYP)
• others

By Application

• Household
• Commercial
• Others

By Product Type

• Facial Tissue
• Paper Towel
• Wipes, Bath & Toilet Tissue
• Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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