Global Forensic Brand Protection Services Market

The global forensic brand protection services market grew with a  CAGR of 8% during the forecast period of 2022-2028. The market’s development can be attributed to the increasing focus on protecting the product and brand integrity, strict anti-counterfeiting rules enforced by the government, and the robust growth of the manufacturing industry worldwide.

What are Forensic Brand Protection Services?

Forensic Competencies delivers tailored product and brand protection solutions and services to the industry to provide product and supply chain integrity. The increase in adoption of various authentication technologies such as RFID, barcodes, tamper-proof stickers and holograms is the factor that is anticipated to drive market advancement in the coming years.

Growth Drivers

Innovation of New Technologies

The never-ending growth in internet accessibility worldwide and multiple technological improvements, including 5G, blockchain, cloud services, Internet of Things, and Artificial Intelligence, have significantly increased economic growth in the last two decades. The change in the ICT sector has immensely donated towards GDP growth, labor productivity, and R&D spending among different economies in different countries of the world. The performance of goods and services in the ICT sector also contributes to economic growth and development. These are important elements that boost the market forensic brand protection services market.

Opportunities

Growing demand from emerging economies in Asia-Pacific

Industries such as automotive, chemical, food & beverages, electronics, clothing & apparel, footwear, and pharmaceutical in arising markets are recording a high growth rate, which is shown to cause the market for forensic brand protection service in the coming years. Further, according to Organization for Economic Co-operation and Development, the Asia-Pacific is the most prominent digital economy globally, driven by the expansion of blockchain and cloud computing technologies. With the increase in the consumption of consumer goods, strict guidelines on counterfeiting actions, and raised awareness of human safety, it is cast that the Asia-Pacific region will be the most lucrative market for forensic brand protection solution providers.

Restraints

Requirement for high initial capital investment 

The technologies used for the forensic brand protection services market demand high investment. Thus, the massive initial investment indicates a high entry barrier to potential entrants. The clients may require specially designed products, which would increase the cost of the process for the product manufacturer. Thus, the new companies entering the market must endure the massive cost and low-profit margins. Additionally, the companies need a strong distribution network to maintain the market. Moreover, the forensic brand protection device industry is subject to different policies set by local governments, and participants have to accept the safety standards specified by governments and other regulatory bodies.

Pre Covid-19 Impact on Global Forensic Brand Protection Services Market

Before the covid-19 period, Branding is one of the crucial factors for any company to safeguard its place in the market. Companies outlay large amounts for creating a brand image; however, counterfeiters efficiently utilize the brand identity to sell fake products. Intangible brand assets, such as brand-name, logo, or slogan, are saved by copyrights and trademark filings, but companies struggle to protect their physical products—which are the most valuable assets for companies to keep their image intact in the market. Counterfeiting affects the impression and sales of a company, hurts the brand’s reputation, and harms the long-term trust built with business partners; that’s why companies use forensic brand protection services to secure their company’s important and valuable details.

Covid-19 Impact on Global Forensic Brand Protection Services Market

During the covid-19, the pandemic and subsequent lockdown have dealt a powerful blow to an already stressed global economy. The outbreak has delivered counterfeiters an opportunity to capitalize on consumer vulnerabilities, given the deficiency in multiple product categories. It is mainly due to increased demand and disturbances in the supply chain, as most manufacturing procedures have been scaled down or stopped. The restricted availability of products across different sectors is making a vacuum and may affect intermediates to catch the demand by supplying imitation and expired products, which has slowed down the forensic brand protection service market.

Post Covid-19 Impact on Global Forensic Brand Protection Services Market

After the covid-19 explosion, there was a slight increase in the sale of counterfeit products through general trade and e-commerce platforms, Counterfeiters identifying new sources for supply of components and packaging material. The emergence of new demands for manufacturing and import of imitation goods. High penetration of counterfeiters/ unauthorized sellers via e-commerce platforms. High penetration of counterfeiters/ unauthorized sellers via e-commerce media perform internal supply chain checks to determine weak links and procedure gaps to detour leakages. Provide the organization digitally and initiate process automation requiring minimal in-person presence during business operations. Build and update a robust target database using forensic brand protection service case management tools.

By Offering Segmental Analysis

Based on offering segmental analysis, the market is segmented into Security Labels, Security Links and Holograms. Security holograms are held in the forensic brand protection service market. Security holograms are designed to combat counterfeiting. Their unique optical properties to diffract light and create virtual 3D consequences are impossible to copy using a scanner or photocopier. Holograms are a barrier to counterfeiters.

By Applications Segmental Analysis

Based on segmental application analysis, the market is segmented into Consumer Electronics, Automotive, Medical and Chemical, Food & beverages, Tobacco and others. The medical segment held the largest forensic brand protection service market size in 2021. The COVID-19 pandemic has boosted the growth of the medical industry worldwide. Also, the segment’s growth can be attributed to government restrictions in different countries requiring the use of anti-counterfeit technologies in medical products.

By Regional Segmental Analysis

Based on the regional segmental analysis, the market is segmented into North America, Europe, Asia-Pacific, South America and The Middle East & Africa. Asia-Pacific is the largest forensic brand protection services market during the forecast period. Economic growth and expansion of the manufacturing industry in the region have significantly impacted the demand for forensic brand protection services. Additionally, the adoption of forensic brand protection services solutions across industries such as medical, automotive, food & beverages, electronics, and luxury goods is anticipated to increase in Asia-Pacific during the forecast period.

Competitors Analysis

The companies include are 3M Company, Merck & Co., Inc., Applies DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A, Giesecke + Devirent GmbH and other prominent players in the global forensic brand protection services market. Key Stakeholders

• Market research and consulting firms
• Forensic Brand Protection Services Associates
• Local Governments
• Regulatory bodies
• Forensic Brand Protection Services Market
• Suppliers
• Service Providers

Recent Developments

• In September 2020, Authentix contracted Traceless, one of the leaders in delivering anti-counterfeiting and diversion control to a global clientele, including pharmaceuticals, spirits, and apparel industries. The purchase includes its complete portfolio of patented covert marking solutions and its company’s cloud-based digital track and traces software solution.
• In May 2019, Alyx formed a partnership with Avery Dennison established a blockchain project powered by EVRYTHNG. The smart label features a QR code, which customers scan with the smartphone and access all the details about the product through the supply chain.
• In April 2019, De La Reu founded PureImage, a customizable holographic security line. It is an incredibly bright holographic thread with clear imagery and bold action for easy and immediate user authentication.
• In September 2019, KushCO Holdings joined an exclusive allocation agreement with De La Rue. KushCo will deliver standard and custom branded anti-counterfeit security labels to the growing cannabis and CBD initiatives through the agreement.

Scope of the Report

Report Attribute	Details
Growth Rate	CAGR of 18 % from 2022 to 2028.
Historical data	2017 – 2020
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The companies include 3M Company, Merck & Co., Inc., Applies DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A and Giesecke + Devirent GmbH are the key players.

Market Modelling

By Offering

• Security Labels
• Security Links
• Holograms

By Applications

• Consumer Electronics
• Automotive
• Medical
• Chemical
• Food & Beverages
• Tobacco
• Others

By Region

• North America
• Europe
• Asia-Pacific
• South America
• The Middle East & Africa

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