Global Electric Hair Brush Market

Electric Hairbrush Market Overview

The global electric hairbrush market was valued at USD 277.3 million in 2022 and is estimated to reach USD 491.1 million by 2030, registering a CAGR of 6.60% from 2022 to 2030. The rising importance of keeping shiny and straightened hair among female millennials, owing to the increasing number of fashion style movements on social media forums and electronic media, is projected to extend the scope for the electric hairbrush. Further, electric hairbrushes are anticipated to gain popularity in salons and other hair care spaces as they deliver convenience to buyers. For example, these electric hairbrushes function smoothly without inducing pain and can complete the work in a few minutes.

What is an Electric Hair Brush?

The electric hairbrush is used to untangle the hair, apart from combing. Two hairbrushes are known in the market: paddle and flat brushes with bristles made in a ceramic or tourmaline plate. Heat is induced by these plates, which release negative ions to make hair shiny and smooth. Moreover, it straightens the hair while combing. The electric hairbrush is a hair styling machine that has taken high demand from its target customers. These brushes are normally used by consumers who have curly or wavy hair. Growth Drivers

Increased the Market Participants & Improved Technology

Haircare experts are also increasingly starting to use electric hairbrushes as these brushes can decrease time and effort and allow them to help more customers and increase profits. Vendors are increasingly beginning to discharge new products capable of delivering a wide variety of information to the user about their hair and giving them greater control over the various functionalities of the electric hairbrush, like temperature control. It lets consumers choose the best setting suited for their hair. There is also a growing market for electric hairbrushes among the male population, mainly for beard straightening and to give the beard a premium look.

Opportunities

Social media Influence Provides Many Opportunities

The growing impact of social media has also further increased people’s demand to appear aesthetically pleasing. Different trends are created daily on social media platforms like Facebook, Twitter, and TikTok. The effect of these trends is visible among younger working-class individuals and college-goers. These campaigns and trends have facilitated the expanded demand for smart grooming. Hair loss is also a significant concern among the younger generation. Proper grooming and caring for one’s hair can delay and prevent hair loss. The transformations to diet patterns, climatic conditions, water, and air quality play a major role in the health of one’s hair. Using electric hairbrushes, one can strengthen their hair and prevent hair loss, hair thinning, volume loss, and even scalp dryness, as electric hairbrushes can decrease the oil produced on the scalp. These elements make the electric hair brush a vital part of the grooming process and show consumers’ willingness to spend heavily on electric hair brushes that can offer them the desired hair care.

Restraints

Side Effects & Maintenance Costs Hinder the Growth

Side effects after hair straightening, like dryness, split ends, and the threat of permanent hair loss, hinder the market growth. In expansion, many competitive products are available at lower costs in the market and manufactured by local and non-registered manufacturers, limiting market growth. The additional cost of repair & maintenance of such products is expected to restrain the market growth. Further, the wide availability of low-cost, manual hair brushes is anticipated to pose challenges to the growth of the electric hairbrush market.

Pre Covid-19 Impact on Global Electric Hair Brush Market

Before COVID-19, the industry players developed technologically advanced products, including an electric hairbrush, which will deliver better results for stylish hair. For instance, in January 2017, L’Oréal established a smart hairbrush under Kerastase Hair Coach’s brand name. The company’s research wing, L’Oreal’s Research and Innovation Technology Incubator, cooperated to develop these smart electric hairbrushes. This hairbrush features advanced sensors, Nokia’s Witlings digital-health unit designs, and L’Oréal patent-pending signal-analysis algorithms.

COVID-19 Impact on the Global Electric Hair Brush Market

During the COVID-19 period, due to the outbreak of COVID-19, the companies working in this space noticed a decline in sales initially due to the widespread closure of stores, salons, and parlors. However, these numbers picked up with aggressive advertising and marketing strategies employed by the players as they positioned their products to offer a salon-like experience at home. Moreover, online sales of electric hairbrushes noticed a rapid increase, as consumers avoided going to the salon and instead styled hair at home, which is anticipated to support the market further during the forecast period.

Post Covid-19 Impact on Global Electric Hair Brush Market

After the COVID-19 period, an expanded number of campaigns on fashion style on social media forums, including YouTube, Facebook, and Pinterest, have played a key role in promoting awareness regarding improving various aspects of grooming after the pandemic. This trend is unavoidable in all age groups, particularly college students and young working-class professionals. These buyers choose those products, including an electric hairbrush, which can ensure a better hairstyle and provide consumers with temperature control and time-saving qualities.

By Gender Segmental Analysis

The global electric hairbrush market is segmented into females and males based on gender. The female segment contributes to the electric hair brush market share. This is attributed to the upgrade in the adoption of electric hair brushes by beauty-conscious female consumers for good hair styling. However, the male segment is anticipated to notice slow growth during the forecast period, increasing male consumers adopting electric hair brushes for beard straightening.

By Application Segmental Analysis

The global electric hairbrush market is segmented into Professional and Personal based on application. The professional sector accounted for the largest share of the global electric hairbrush market. The Expanded number of luxury salons globally, owing to increasing spending by salon owners on remodeling their shops with brand features, celebrity images, and trendy hairstyles, is anticipated to promote electric hairbrushes by fashion experts, along with the barbers. Also, the rising penetration of shopping malls in countries such as China, Bangladesh, India, and Thailand, along with the increased concentration of middle-income age groups, is expected to promote the spending on salon owners to establish their set-ups.

By Distribution Channel Segmental Analysis

Based on distribution channels, the global electric hairbrush market is segmented into Hypermarket & supermarkets, Beauty Stores, Online and others. The offline channel dominated the market with the highest growing revenue during the forecast period. Consumers will choose products, including electric hairbrushes, from supermarkets, brand outlets, and appliance stores, as these channels deliver a choice of physical verification before purchasing. Further, the availability of different brands in a single platform attracts consumers to purchase products such as electric hairbrushes from offline channels such as supermarkets and appliance stores.

By Region Segmental Analysis

Based on region, the global electric hairbrush market is segmented into North America, Europe, Asia-Pacific, South America and The Middle East & Africa. Europe is the most prominent market. It is attributed to the highly developed retail structure and improved adoption of electric hairbrushes due to the rise in the fashion industry’s impact through apparel, makeup products, and cosmetics. Customers, specifically women, are very particular about their hairstyle, which follows the trend. Moreover, the region has witnessed an increase in salon establishments that provide opportunities for electric hairbrush manufacturers to offer their products to the commercial segment.

Competitor Analysis

The companies include Dafni, Drybar, LLC, Koninklijke Philips N.V., L’Oreal SA, Panasonic Corporation, Procter & Gamble, Revlon, Inc., Shenzhen Mesky Technology Co. Ltd., Spectrum Brands Holdings, Inc., The Conair Group Ltd. and other prominent players in the global electric hairbrush market. Key Stakeholders

• Market research and consulting firms
• Industry associations
• Electric Hair Brush Manufacturing Firms
• Local Governments
• Regulatory bodies
• Suppliers
• Retailers

Recent Developments

• In February 2019, Lidl Stiftung & Co. KG, a U.K.-based retailer company, established its ion technology-based, electric hair straightening brush that can detangle and smoothen the user’s hairs.
• In February 2020, IoT Open Lab, Bengaluru, India-based IoT Products Company, established an IoT-based hair brush product to enhance customers’ hair care experience.

Scope of the Report

Report Attribute	Details
Revenue in 2021	USD 237.3 million
The revenue forecast in 2028	USD 391.0 million
Growth Rate	CAGR of 7.10 % from 2022 to 2028.
Historical data	2017 – 2020
Base Year	2021
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The companies Dafni, Drybar, LLC, Koninklijke Philips N.V., L’Oreal SA, Panasonic Corporation, Procter & Gamble, Revlon, Inc., Shenzhen Mesky Technology Co. Ltd., Spectrum Brands Holdings, Inc. and The Conair Group Ltd., are the key players.

Market Modelling

By Gender

• Female
• Male

By Application

• Professional
• Personal

By Distribution Channel

• Hypermarket & Supermarket
• Beauty Stores
• Online
• Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• The Middle East & Africa

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