The global ancient grains market is estimated to reach USD 13546.1 million by 2030, with a CAGR of 26.6% during the forecast period 2022-2030. It was estimated at USD 4563.54 million in 2022. Ancient grains have gained popularity as more food importers search for new foods to provide the changing western palettes. Quinoa, an ancient grain, was the foremost one to gain popularity. Many ancient grains have many amazing health benefits, and all the grains contain some plant protein and dietary fiber; as the need for healthy and organic food increases, mainly amongst millennials, the ancient grains market fuels up. It also delivers great consistency and flavor to the products. Ancient grains are also utilized in cosmetics, medical industries and pharmaceuticals, separated from food.

What are ancient grains?

Ancient grains are described as grains that remain broadly unchanged over several hundred years. Ancient grains are gaining popularity among Americans. They are being utilized in almost everything – from cereals, salads, loaves of bread, and crackers to pizza, quiche, and light snacks. Amaranth and quinoa have obtained significant interest because of their gluten-free property. Gluten is discovered in other grains such as wheat, barley, and rye. Chia can be considered a functional food because it increases satiety index and controls cardiovascular diseases, inflammatory and nervous system diseases, and diabetes apart from donating to human nutrition.

Growth Drivers

Evolution in the Demand of Customers

Ancient grains generally do not require fertilizers, pesticides, or irrigation and can succeed with lower levels. Consequently, it demands that consumers prefer organic products, fueling the ancient grains market. Ancient grains such as bulgur, pseudocereals, Khorasan wheat, and freekeh have never been processed via genetic changes or hybridizations as they were developed centuries ago. These grains offer higher nutritional importance than modern grains such as corn, rice, and wheat. With the advancement in demand for gluten-free food products, kale and quinoa are encountering higher demand from health-conscious consumers. The ancient grains can add better flavor and textural appeal to the products. Hence, this factor surges the ancient grains market demand in the global marketplace, particularly among millennials who choose gluten-free products. Millennials are inclining towards healthy food alternatives, due to which F&B market performers contain ancient grains into edibles such as pizza crust, bars, shakes, and yogurts.

Opportunities

Today’s health-conscious parents are putting extra care into the food choices they make for themselves and their family and aiming out healthier alternatives that don’t sacrifice great taste,” said Charlie Pace, president and CEO. Of Smart Flour Foods. “Pairing the comfort food taste of classic pizza with on-trend, healthier ancient grains, our Snack Bites give people of all ages a suitable and guilt-free treat that they can enjoy jointly. Other new products boasting ancient grains comprise a line of baked extruded snacks from Inventure Foods, Inc.’s Boulder Canyon brand made with ancient grains, lentils and beans. Mondelez International, Inc. launched Good Thins via its Nabisco brand, offering consumers a new combination of ancient grain crackers with no artificial colors or flavors.

Restraints

Taste is Not Always Good

The main restraint in working with ancient grains is choosing the appropriate one based on your application and expected functionality,” said Ricardo Rodriguez, marketing manager, Ingredion Inc. Despite the great benefits of ancient grains nutritionally, great taste isn’t always assured. Masking its original flavor can be a challenge for producers. “Though ancient grains are extremely excellent sources of fiber and protein, their raw form can be difficult to eat and do not have great taste alone.

Pre Covid-19 Impact on Global Ancient Grains Market

Before the Covid-19 period, reported the number of diabetes cases more in low and middle-income nations. With the consumption of ancient grains such as millet and sorghum, the possibilities of diabetes and other chronic diseases such as asthma and arthritis are lessened. The improved intake of millet and sorghum to control these diseases increases the growth of the ancient grains market. Obesity is a significant problem in developed and developing economies. More than 1.9 billion adults were overweight, approximately 650 million were obese. Some of the ancient grains are healthy and reduce obesity through weight loss. The consumption of these grains has increased due to problems concerning weight, which is further surging the growth of the ancient grains market revenues.

Covid-19 Impact on Global Ancient Grains Market

During the Covid-19, the virus has a major impact on international trade. The grain, pulses and oilseeds sector is generally smaller than other agricultural sectors. Still, companies are facing significant challenges. However, the effect is normally less than in other agricultural sectors. The other sectors require a lot of manual labor, deal with perishable products, or mainly serve the foodservice sector. Demand has remained mostly intact, as food and feed supply is necessary for any society. These products are important ingredients for the human diet and animal feed. The sector also contains smaller commodities, such as sesame seeds, kidney beans, lentils, and specialty products such as ancient grains like quinoa, teff and spelled. Also contained are high-value nutritious seeds like pumpkin, hemp and chia seeds and ‘ethnic’ peas and beans like mung beans and adzuki beans. The demand for these ancient grains is slowly decreased during the pandemic.

Post Covid-19 Impact on Global Ancient Grains Market

After the Covid-19 outbreak, consumers have started taking much more convenient products, such as beans, rice, and pasta. Also, healthy ingredients like chia seeds and lentils work well. When people stay healthy, the demand for grain and legume products is doing well in retail. Agricultural production in grains, pulses and oilseeds is generally highly mechanized. Products are typically collected with combined harvesters and not by hand. Government policies and regulations are also helping these ancient crops’ businesses increase and improve the small-scale business of ancient grains.

Type Segmental Analysis

Based on the segmental analysis, the market is classified into gluten-free and gluten-containing food items. The gluten-free food ancient grains dominate the market. Gluten is a protein primarily found in four grains: wheat, barley, rye, and triticale (crossbreed). Its main objective is to give the dough its elasticity, further utilized to create a line of products by imparting a chewy texture and maintaining its shape. However, this protein is not appropriate for every consumer, resulting in different health-related problems. Hence, companies are manufacturing a line of gluten-free products and marketing it globally as they experience a good demand from consumers facing gluten-intolerance problems and other health-related concerns caused due to gluten.

Applications Segmental Analysis

The market is bifurcated into Beverages, Animal Feed, Sports Nutrition, Frozen Food, Bakery & confectionary, Infant Formula, Cereals and others. The bakery & Confectionery segment is calculated to dominate the global market, by application, in 2021, in terms of value and volume. The bakery & Confectionery products segment includes bread, rolls, buns, cakes, cookies, crackers, wafers, biscuits, baking mixes & flours. These products are stapled foods of the population in North America and Europe; countries in these regions are also known to have the highest gluten-intolerant population globally. Attention among the population for these products shows in these regions and shows a rising awareness for celiac and other digestive health issues.

Regional Segmental Analysis

Based on regional segment, the market is classified into North America, Europe, Asia-Pacific, South America and The Middle East & Africa. The North American market is presently dominating the global ancient grains market. Elements directing to the dominance of this region in the global market include the relatively high awareness of gluten-free products, diagnosed celiac patients, key players existing in the market, and the more increased purchasing power of the public. According to the Celiac Disease Foundation, the incidence rate of celiac disorder amongst Americans stood at 0.5% in 2018. About three million Americans have the celiac condition, and a further calculated 40 million suffer from gluten bias or sensitivity. According to the same data, specialists have predicted that celiac patients in the region will double every 15 years.

Competitors Analysis

The Companies include are Ardent Mills, Snyer’s-Lance Inc., Crunchmaster Inc., SK Food International, Purely Elizabeth Inc., Quinoasure Inc., Great River Organic Milling Inc., Urbane Grain Inc., Nature’s Path Food, GFB Great Foods and other prominent players in the global ancient grains market. Key Stakeholders

• Market research and consulting firms
• Ancient Grains Market Associations
• Local Governments
• Regulatory bodies
• Ancient Grains providers
• Suppliers
• Retailers

Recent Development

• In October 2019, Dr. Schä SPA had a substantial foothold in the European market and, thus, developed its international borders in Argentina and Turkey by launching two new sales offices. This development consists of 2 parts.
• Acquiring a 70% share of a company named Frigluten (Argentina) and renaming it Schär Argentina SA will increase its sales volumes in the Argentinean market, where the demand for gluten-free products is noticing rising attention.
• Schär AG/SPA received shares of the Turkish brand Glutensiz Ada and renamed it Dr. Schär Turkey AS this will help the company market gluten-free food products.
• In October 2018, Barilla G.E.R Fratelli SP. A delivered an established new line of one-ingredient legume pasta from chickpeas or red legumes. This outcome will aid the company in catering to a broader scope of demand and tap the newly developing plant-based protein and fiber foods. The company launched a line of products, including red lentil rotini, red lentil penne, chickpea rotini, and chickpea to cater to a consumer base that chooses following plant-based and gluten-free dietary lifestyles.

Scope of the Report

Report Attribute	Details
Market Size Value in 2021	USD 496 Million
The revenue forecast in 2028	USD 6796 Million
Growth Rate	CAGR of 36.6 % from 2022 to 2028.
Historical data	2017 – 2020
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The Companies include Ardent Mills, Snyer’s-Lance Inc., Crunchmaster Inc., SK Food International, Purely Elizabeth Inc., Quinoasure Inc., Great River Organic Milling Inc., Urbane Grain Inc., Nature’s Path Food, and GFB Great Foods are the key players.

Market Modelling

By Type

• Gluten-Free
• Gluten Containing

By Application

• Beverages
• Animal Feed
• Sports Nutrition
• Frozen Food
• Bakery & Confectionary
• Infant Formula
• Cereals
• Others

By Region

• North America
• Europe
• Asia-Pacific
• South America
• The Middle East & Afric

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