The Indonesia deodorant and face care product market is estimated to reach USD 4.63 billion by 2030 with a CAGR of 6.5% during the forecast period, 2022-2030 and it was valued at USD 2.34 billion in 2022.
The increasing adoption of deodorants due to growing concerns about personal well-being and their long-lasting fragrance will increase the demand for deodorants, which is a major factor in the growth of the deodorant market. Moreover, the increasing skin diseases due to air pollution and Ultraviolet rays, pimples, and dermatitis have increased the adoption of UV-protected, anti-inflammation, and skin-firming creams are the key factor expected over the forecast period to drive the deodorant and face care product market.
What are deodorant and face care products?
A deodorant is a personal care product that prevents or masks body odor and helps keep an individual fresh with its long-lasting fragrance. Deodorant is available in various varieties depending on the fragrance and type. Face care products refer to various cosmetics specially used for facial skin to maintain or improve skin appearance and help restore a healthy glow. There are various types of face care products are available, which include face creams & moisturizers, lotions, sunscreen, anti-aging creams, serums, face masks, face washes, cleansers, toners, scrubs, and many others to protect facial skin from sunlight, UV rays, and harmful effects of air pollution.
Growth Driver
The rapid growth of the cosmetic industry and growing concern about skin diseases
The rapid growth of the cosmetic and personal care products industry is the key factor driving the demand for deodorant and face care products during the forecast period. The growing concerns about aesthetic appeal, personal well-being, and beauty have increased the demand for face creams, anti-aging creams, scrubs, deodorants, and other products. Products. Increasing usage of deodorants due to growing concerns about personal well-being and their long-lasting fragrance will increase the demand for deodorants during the forecast period.
Furthermore, the growing number of skin diseases due to air pollution and UV rays, such as acne, pimples, and dermatitis, have increased the adoption of anti-inflammation, UV-protected, and skin-firming creams. Increasing the interest in young people’s organic and natural creams will increase the demand for facial care products.
Opportunities
The high demand for natural skin care products and the implementation of halal regulations
The demand is growing, and customers are becoming aware of natural products that replace synthetic components with natural variants. Rising demand for harsh, chemical-free natural and organic skincare products and easy availability of natural skin care products will provide various opportunities in the face care and deodorant market during the forecast period. Furthermore, implementing halal regulations by Indonesia’s government will increase consumers’ demand for halal cosmetic products. The rapid rise in adopting eco-friendly products due to growing environmental concerns will increase the manufacturing of eco-friendly products. The demand is growing customer awareness of natural products that replace synthetic components with natural variants.
Restraints
Various side effects and skin allergies minimize the use of cosmetic products.
The use of cosmetic products has many side effects, and skin allergies like scars, skin irritations, blemishes on the skin, redness, itching, swelling, and hives have to reduce the use of cosmetic products in the market. Furthermore, climate change is also the cause of various allergies, affecting the cosmetic product business. Most of the production industry uses chemical components in cosmetic products cause body organ is not accepted, and consumers use the product.
Pre Covid-19 Impact on Indonesia Deodorant and Face Care Products Market
In the pre-COVID-19 era, the main reasons for boosting the growth of Deodorant and Face Care Products were the growing concerns about personal well-being and their long-lasting fragrance. Their health and hygiene increased the demand for organic and natural products. Such factors compelled producers to expand their product offerings to match the changing consumer requirements. Growing awareness towards personal well-being for sustainable growth among consumers increases the demand for Deodorant and Face Care.
Impact of COVID-19 on the Indonesia Deodorant and Face Care Products Market
COVID-19 imposed a lockdown and curfew, which has had a major impact on the lifestyle and manufacturing industry. The main challenges exporters face during this epidemic are the ban on import and export of goods and measures for government quarantine and blockade. COVID-19 Epidemic mobility restrictions and a growing culture of self-quarantine adversely affected the demand for odor and face care products. The use of these products is declining rapidly.
Post Covid-19 Impact on Indonesia Deodorant and Face Care Products Market
The Deodorant and Face Care Products market is estimated to increase gradually after the Covid-19 pandemic. The Covid-19 epidemic has significantly accelerated the use of online channels. Online channels suit increasingly price-conscious consumers as they work more often than at home. Face care products are likely to recover for sale, with more person returning to their private jobs, which are mainly propelling the growth of the global veterinary imaging market during the COVID-19 post-period.
Deodorant Segmental Analysis
The Indonesia Deodorant and Face Care Products market is categorized into spray, cream, roll-on, wipes, gel, and others based on the deodorant type. The Spray segment holds the largest market share in 2021 and is expected to grow significantly during the forecast period, 2022-2030. The growth is attributable to the increased adoption of spray deodorants due to their long-lasting effects, easy availability, and lower cost.
Facile Care Segmental Analysis
Based on Facile Care, the Indonesia facial care product market is categorized into Face Cream & Moisturizer, Anti-aging Creams, Serum, Face Mask, Cleanser, Toner, Scrub, and Other. The face cream and moisturizer segment accounted for the highest market in 2021 and is likely to generate a sizable revenue during the forecast period, 2022-2030. The segmental growth is attributed to the demand for the production industry, specialty stores, departmental stores, beauty salons, and hypermarkets.
Gender Segmental Analysis
Based on gender, The Indonesia Deodorant and face care product market is segregated into male and female. The female segment captured the largest market share in 2021 and is expected to generate maximum profit during the forecast period, 2022-2030. The facial care products market is due to the growing women’s workforce and rising concern towards aesthetic appearance, personal well-being, and grooming.
Distribution Channel Segmental Analysis
The Indonesian deodorant and face care product market is segregated into specialty stores, department stores, beauty salons, hypermarkets/supermarkets, and online channels based on the distribution channel. The hypermarket/supermarket captured the highest market share in 2021 and is expected to generate maximum profit during the forecast period, 2022-2030. The deodorant and face care product market is growing due to urbanization, wide product offers, increasing disposal income, and competitive pricing, which are the key factors attracting large numbers of consumers to hypermarkets/supermarkets.
Cities Segmental Analysis
The Indonesia deodorant and face care product market is characterized by Jakarta, Surabaya, Bandung, Bekasi, Medan, and the Rest of Indonesia. Jakarta has the largest market share in 2021 and is estimated to grow significantly from 2022 to 2030. This growth is concerned with the growing urbanization, wide product offer, increasing disposal income, and competitive pricing, which are the key factors attracting large consumers towards the hypermarkets/supermarkets
Competitor Analysis
Companies include Dabur, Unilever, Wardah, Emami, PT Martina Berto Tbk, Kino Indonesia, MustikaRatuu, Garnier Indonesia, Procter & Gamble Company, and Loreal Indonesia are the key players in the deodorant and face care market.Scope of the Report
| Report Attribute |
Details |
| Market Size Value in 2020 |
USD 2.34 Billion |
| The revenue forecast in 2027 |
USD 3.63 Billion |
| Growth Rate |
CAGR of 6.5% from 2020 to 2027. |
| Historical data |
2017-2019 |
| Forecast period |
2021 – 2027 |
| Cities covered |
Jakarta, Surabaya, Bandung, Bekasi, Medan and Rest of Indonesia |
| Key companies Profiled |
Dabur, Unilever, Wardah, Emami, PT Martina BertoTbk, Kino Indonesia,
Mustika ratu, Garnier Indonesia, Procter & Gamble Company, and Loreal Indonesia |
Market Modelling
By Deodorant Type
- Spray
- Creams
- Roll-on
- Wipes
- Gel
- Others
By Facial Care Products
- Face Cream & Moisturizer
- Anti-aging Cream
- Serum
- Face Mask
- Cleanser
- Toner
- Scrub
- Others
By Gender
By Distribution Channel
- Specialty Stores
- Department Stores
- Beauty Salons
- Hypermarket/Supermarket
- Online Channel
By Cities
- Jakarta
- Surabaya
- Bandung
- Bekasi
- Medan
- Rest of Indonesia
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