Energy drinks refer to drinks that change the composition and content ratio of natural nutrients to adjust the function of the body to a certain extent to meet the nutritional needs of some special people. The energy drink designed to increase energy for the population, which is working out a lot, relieve fatigue, improve concentration and sensitivity, and enhance athletic performance as it contains stimulants (caffeine). All the sports drinks are a part of the energy drinks. To enhance the performance of athlete’s sports drinks are also catering and contributing to the market demand. However, the basic difference between the two is the ratio of carbohydrates and electrolytes is different.
Energy drinks are beverages that contain taurine, vitamins, caffeine, and other stimulants, and marketed as products that boost mental alertness and physical stamina. The global energy drink market has been shown growth from niche products to one of the fast-growing products in the market in the forecast period. The evident change has manifested due to the shifted trend followed by a significant population from carbonated drink to energy drink over the last few years.
Global energy drink market estimated to grow with a momentous rate over the forecast period, 2020-2027. Due to the changing lifestyle of the people and increasing health concerns and hectic schedules, consumers prefer energy drinks over soda or other beverages. Energy drink helps in refreshing body and mind and releasing tension because of the components like caffeine and taurine, which are present in the energy drink, which is essential for cardiovascular muscle development. Moreover, change in the consumption of drinking habits and other beverages expected to trigger opportunities for the growing energy drink market.
Energy drinks are popular among teenagers as the manufactures of the drink claim to provide an instant boost in the energy level, and it provides physical and mental stimulation. Owing to these factors, the manufacturers are launching different flavors, and zero content sugar in energy drinks further helps in boosting the demand in the market. The global energy drink market has been catering to the need of the consumers prefers drinking, considering maintaining their health. Therefore, the energy drink is a healthier substitute, and it has several flavors like strawberry, mint, mango, lemon, etc., which enhance the taste of the drinks. Further, the richness of various vitamins and stimulants helps in relaxation of mind; thus, increase concentration and boost energy level.
Rising health concerns and hectic schedules of the consumers have shifted the demand of the consumers from carbonated drinks to energy drinks. The consumption of energy drinks can reduce stress caused by increasing workload and hypertension as it is a stress buster, energy booster drink, and with different flavors and zero sugar level drinks, creates demand in the global energy drink market.
Changing lifestyles of the consumers have shifted and increased the use of beverages. Nowadays, teenagers have started consuming energy drinks because of the stress created from the studies; energy drink helps in giving instant energy and reduce their stress level and increases their productivity of work.
Based on type, the global energy drink market bifurcated into Alcoholic and Non-Alcoholic energy drinks. The Non- Alcoholic energy drinks segment anticipated to gain a significant share in the market by 2027, due to the increasing health concerns and popularity of energy drinks among consumers across the globe.
The Alcoholic segment will have a lucrative growth because there are different varieties of alcoholic drinks available in the market.
Based on the product, the global energy drink market segmented into organic energy drinks, non- organic energy drinks, and natural energy drinks. Among the three of them, Organic drink has the highest demand in the market owing to rising concerns about health, which results in increasing beverages consumption for which consumers want healthier substitutes of non-organic energy drinks. Non-organic and natural drinks are also popular among teenagers.
Based on End-users, the global energy drink market categorized into teenagers, Adults, and Geriatric. Adults have captured the maximum share among all the segments due to the rise in consumption of drink among working adults to maintain a healthy lifestyle.
Based on distribution, the global energy drink market classified into On-Trade, Off-trade, and Direct-selling. The off-trade segment projected to dominate the market, owing to the easy availability of energy drinks. These patterns has increased the off-trade sales and penetrated the energy drink market.
Based on geography, the global Energy Drink market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America will capture the highest share among other regions in the global energy drink market by 2027. The Asia Pacific is primarily driven by an increase in health concerns and the rise in awareness of the benefits of consuming energy drinks. The consumption of alcohol mixed with these energy beverages is quite popular in urban areas.
Companies such as Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global (Xs Energy), and Coco Cola Company are the key players in the global energy drink market.