Global Energy Drink Market

Global Energy Drink Market by Type (Alcoholic, and Non- Alcoholic), By Product (Organic, Non-Organic, and Natural), By End-Users (Teenager, Adult, and Geriatric), By Distribution (On-Trade, off trade, and Direct selling), and By Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Global Energy Drink Market Overview:

Energy drinks refer to drinks that change the composition and content ratio of natural nutrients to adjust the function of the body to a certain extent to meet the nutritional needs of some special people. The energy drink designed to increase energy for the population, which is working out a lot, relieve fatigue, improve concentration and sensitivity, and enhance athletic performance as it contains stimulants (caffeine). All the sports drinks are a part of the energy drinks. To enhance the performance of athlete’s sports drinks are also catering and contributing to the market demand. However, the basic difference between the two is the ratio of carbohydrates and electrolytes is different. Energy drinks are beverages that contain taurine, vitamins, caffeine, and other stimulants, and marketed as products that boost mental alertness and physical stamina. The global energy drink market has been shown growth from niche products to one of the fast-growing products in the market in the forecast period. The evident change has manifested due to the shifted trend followed by a significant population from carbonated drink to energy drink over the last few years.

Global Energy Drink Market Insights

Global energy drink market estimated to grow with a momentous rate over the forecast period, 2020-2027. Due to the changing lifestyle of the people and increasing health concerns and hectic schedules, consumers prefer energy drinks over soda or other beverages. Energy drink helps in refreshing body and mind and releasing tension because of the components like caffeine and taurine, which are present in the energy drink, which is essential for cardiovascular muscle development. Moreover, change in the consumption of drinking habits and other beverages expected to trigger opportunities for the growing energy drink market. Energy drinks are popular among teenagers as the manufactures of the drink claim to provide an instant boost in the energy level, and it provides physical and mental stimulation. Owing to these factors, the manufacturers are launching different flavors, and zero content sugar in energy drinks further helps in boosting the demand in the market. The global energy drink market has been catering to the need of the consumers prefers drinking, considering maintaining their health. Therefore, the energy drink is a healthier substitute, and it has several flavors like strawberry, mint, mango, lemon, etc., which enhance the taste of the drinks. Further, the richness of various vitamins and stimulants helps in relaxation of mind; thus, increase concentration and boost energy level.

Growth Driver

The surge in changing lifestyle of consumers

Rising health concerns and hectic schedules of the consumers have shifted the demand of the consumers from carbonated drinks to energy drinks. The consumption of energy drinks can reduce stress caused by increasing workload and hypertension as it is a stress buster, energy booster drink, and with different flavors and zero sugar level drinks, creates demand in the global energy drink market.

Due to increase in consumption of beverages

Changing lifestyles of the consumers have shifted and increased the use of beverages. Nowadays, teenagers have started consuming energy drinks because of the stress created from the studies; energy drink helps in giving instant energy and reduce their stress level and increases their productivity of work.

Types of Energy Drink Segmental Analysis

Based on type, the global energy drink market bifurcated into Alcoholic and Non-Alcoholic energy drinks. The Non- Alcoholic energy drinks segment anticipated to gain a significant share in the market by 2027, due to the increasing health concerns and popularity of energy drinks among consumers across the globe. The Alcoholic segment will have a lucrative growth because there are different varieties of alcoholic drinks available in the market.

Product Segmental Analysis

Based on the product, the global energy drink market segmented into organic energy drinks, non- organic energy drinks, and natural energy drinks. Among the three of them, Organic drink has the highest demand in the market owing to rising concerns about health, which results in increasing beverages consumption for which consumers want healthier substitutes of non-organic energy drinks. Non-organic and natural drinks are also popular among teenagers.

End users Segmental Analysis

Based on End-users, the global energy drink market categorized into teenagers, Adults, and Geriatric. Adults have captured the maximum share among all the segments due to the rise in consumption of drink among working adults to maintain a healthy lifestyle.

Distribution Segmental Analysis

Based on distribution, the global energy drink market classified into On-Trade, Off-trade, and Direct-selling. The off-trade segment projected to dominate the market, owing to the easy availability of energy drinks. These patterns has increased the off-trade sales and penetrated the energy drink market.

Region Segmental Analysis

Based on geography, the global Energy Drink market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America will capture the highest share among other regions in the global energy drink market by 2027. The Asia Pacific is primarily driven by an increase in health concerns and the rise in awareness of the benefits of consuming energy drinks. The consumption of alcohol mixed with these energy beverages is quite popular in urban areas.

Competitor Analysis

Companies such as Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global (Xs Energy), and Coco Cola Company are the key players in the global energy drink market.

Key Stakeholders

  • Market research and consulting firms
  • Industry associations
  • Global Energy drink Manufactures Companies
  • Research organizations and consulting companies
  • Organizations, associations, and alliances related to Energy drink
  • Regulatory bodies
  • Retailers
  • Distributors

The objective of the Research

  • Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
  • Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis conducted to understand potential buyers and measure competition in the market.
  • Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
  • Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics.
  • The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs, wants, and cultural characteristics that can specifically target.

Market Modelling

By Type
  • Alcoholic
  • Non- Alcoholic
By Product
  • Organic
  • Non-Organic
  • Natural
By End-Users
  • Teenagers
  • Adult
  • Geriatric
By Distribution
  • On-Trade
  • Off- trade
  • Direct selling
By Region
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa
 
Global Energy Drink Market

Report Content

  1. Research Strategic Development
    • Market Modelling
    • Product Analysis
    • Market Trend and Economic Factors Analysis
    • Market Segmental Analysis
    • Geographical Mapping
    • Country Wise Segregation
  2. Research Methodology
    • Identification of Target Market
    • Data Acquisition
    • Refining of Data/ Data Transformations
    • Data Validation through Primary Techniques
    • Exploratory Data Analysis
    • Graphical Techniques/Analysis
    • Quantitative Techniques/Analysis
    • Visual Result/Presentation
  3. Executive Summary
  4. Market Insights
    • Supply Chain Analysis
    • Economic Factor Analysis
      • Drivers
      • Trends
      • Opportunities
      • Challenges
    • Technological Landscape
    • Competitors & Product Analysis
    • Policy & Regulatory Framework
    • Company market share analysis, 2019
    • Porter’s Five forces analysis
    • New Investment Analysis
    • PESTEL Analysis
  5. Global Energy Drink Market Overview
    • Market Size & Forecast, 2016-2027
      • By Value (USD Million)
    • Market Share & Forecast, 2016-2027
      • By Type
        • Alcoholic
        • Non- Alcoholic
      • By Product
        • Organic
        • Non-Organic
        • Natural
      • End-Users
        • Teenagers
        • Adult
        • Geriatric
      • By Distribution
        • On-Trade
        • Off- trade
        • Direct selling
      • By Region
        • Europe
        • North America
        • Asia Pacific
        • South America
        • Middle East & Africa
  1. North America Energy Drink Market Overview
    • North America Energy Drink Market Size & Forecast, 2016-2027
      • By Value (USD Million)
    • North America Energy Drink Market Share & Forecast, 2016-2027
      • By Type
        • Alcoholic
        • Non- Alcoholic
      • By Product
        • Organic
        • Non-Organic
        • Natural
      • End-Users
        • Teenagers
        • Adult
        • Geriatric
      • By Distribution
        • On-Trade
        • Off- trade
        • Direct selling
      • By Country
        • US
        • Canada
      • Company Market Share (Top 3-5)
      • Price-Point Analysis
      • Economic Impact Study on North America Energy Drink Market
  1. Europe Energy Drink Market Overview
    • Europe Energy Drink Market Size & Forecast, 2016-2027
      • By Value (USD Million)
    • Europe Energy Drink Market Share & Forecast, 2016-2027
      • By Type
        • Alcoholic
        • Non- Alcoholic
      • By Product
        • Organic
        • Non-Organic
        • Natural
      • End-Users
        • Teenagers
        • Adult
        • Geriatric
      • By Distribution
        • On-Trade
        • Off- trade
        • Direct selling
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Rest of Europe
      • Company Market Share (Top 3-5)
      • Price-Point Analysis
      • Economic Impact Study on Europe Energy Drink Market
  1. Asia Pacific Energy Drink Market Overview
    • Asia Pacific Energy Drink Market Size & Forecast, 2016-2027
      • By Value (USD Million)
    • Asia Pacific Energy Drink Market Share & Forecast, 2016-2027
      • By Type
        • Alcoholic
        • Non- Alcoholic
      • By Product
        • Organic
        • Non-Organic
        • Natural
      • End-Users
        • Teenagers
        • Adult
        • Geriatric
      • By Distribution
        • On-Trade
        • Off- trade
        • Direct selling
      • By Country
        • China
        • India
        • Japan
        • Australia
        • Rest of Asia Pacific
      • Company Market Share (Top 3-5)
      • Price-Point Analysis
      • Economic Impact Study on Asia Pacific Energy Drink Market
  1. South America Energy Drink Market Overview
    • South America Energy Drink Market Size & Forecast, 2016-2027
      • By Value (USD Million)
    • South America Energy Drink Market Share & Forecast, 2016-2027
      • By Type
        • Alcoholic
        • Non- Alcoholic
      • By Product
        • Organic
        • Non-Organic
        • Natural
      • End-Users
        • Teenagers
        • Adult
        • Geriatric
      • By Distribution
        • On-Trade
        • Off- trade
        • Direct selling
      • By Country
        • Mexico
        • Brazil
        • Argentina
        • Rest of South America
      • Company Market Share (Top 3-5)
      • Price-Point Analysis
      • Economic Impact Study on South America Energy Drink Market
  1. Middle East & Africa Energy Drink Market Overview
    • Middle East & Africa Energy Drink Market Size & Forecast, 2016-2027
      • By Value (USD Million)
    • Middle East & Africa Energy Drink Market Share & Forecast, 2016-2027
      • By Type
        • Alcoholic
        • Non- Alcoholic
      • By Product
        • Organic
        • Non-Organic
        • Natural
      • End-Users
        • Teenagers
        • Adult
        • Geriatric
      • By Distribution
        • On-Trade
        • Off- trade
        • Direct selling
      • By Country
        • Saudi Arabia
        • UAE
        • South Africa
        • Rest of Middle East & Africa
      • Company Market Share (Top 3-5)
      • Price-Point Analysis
      • Economic Impact Study on Middle East & Africa Energy Drink Market
  1. Competitor Analysis
    • Company Description
    • Financial Analysis
    • Key Products
    • Key Management Personnel
    • Contact Address
    • SWOT Analysis
    • Company Profile
      • Red Bull GmbH
      • Rockstar Inc.
      • PepsiCo Inc.
      • Monster Energy
      • Big Red
      • Pepper Snapple Group
      • AriZona Beverages USA LLC
      • Dabur India Ltd.
      • National Beverage Corp.
      • Coca Cola Company
      • Other Prominent Players