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Global Energy Drink Market by Type (Alcoholic, and Non- Alcoholic), By Product (Organic, Non-Organic, and Natural), By End-Users (Teenager, Adult, and Geriatric), By Distribution (On-Trade, off trade, and Direct selling), and By Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa)
Global Energy Drink Market Overview:
The global energy drink market is estimated to reach USD 180.6 billion in 2030 with a CAGR of 8.2 % during the forecast period of 2022-2030 and it was valued at USD 91.9 billion in 2022.
Energy drinks refer to drinks that change the composition and content ratio of natural nutrients to adjust the function of the body to a certain extent to meet the nutritional needs of some special people. The energy drink is designed to increase energy for the population, that is working out a lot, relieve fatigue, improve concentration and sensitivity, and enhance athletic performance as it contains stimulants (caffeine). All the sports drinks are a part of the energy drinks. To enhance the performance of athletes sports drinks are also catering and contributing to the market demand. However, the basic difference between the two is the ratio of carbohydrates and electrolytes is different.
Energy drinks are beverages that contain taurine, vitamins, caffeine, and other stimulants, and are marketed as products that promote mental alertness and physical stamina. The global energy drink market has shown growth from niche products to one of the fastest-growing products in the market in the forecast period. The evident change has manifested due to the shifted trend followed by a significant population from carbonated drinks to energy drinks over the few years.
Global Energy Drink Market Insights
The global energy drink market is estimated to grow at a momentous rate over the forecast period, 2022-2030. Due to the changing lifestyle of people increasing health concerns and hectic schedules, consumers prefer energy drinks over soda or other beverages. Energy drink helps refresh the body and mind and release tension because of the components like caffeine and taurine, which are present in the energy drink, and are essential for cardiovascular muscle development. Moreover, changes in the consumption of drinking habits and other beverages are expected to trigger opportunities for the growing energy drink market.
Energy drinks are popular among teenagers as the manufacturers of the drink claim to provide an instant boost in the energy level, and it provides physical and mental stimulation. Owing to these factors, the manufacturers are launching different flavors, and zero content sugar in energy drinks further helps in boosting the demand in the market. The global energy drink market has been catering to the needs of consumers who prefer drinking, considering maintaining their health. Therefore, the energy drink is a healthier substitute, and it has several flavors like strawberry, mint, mango, lemon, etc., which enhance the taste of the drink. Further, the richness of various vitamins and stimulants helps in the relaxation of the mind; thus, increasing concentration and boosting energy level.
Growth Driver
The surge in changing lifestyle of consumers
Rising health concerns and hectic schedules of consumers have shifted the demand of the consumers from carbonated drinks to energy drinks. The consumption of energy drinks can reduce stress caused by increasing workload and hypertension as it is a stress buster and energy booster drink, with different flavors and zero sugar levels drinks, creating demand in the global energy drink market.
Due to increase in consumption of beverages
Changing lifestyles of the consumers have shifted and increased the use of beverages. Nowadays, teenagers have started consuming energy drinks because of the stress created from the studies; energy drink helps in giving instant energy and reduce their stress level and increases their productivity of work.
Types of Energy Drink Segmental Analysis
Based on type, the global energy drink market is bifurcated into Alcoholic and Non-Alcoholic energy drinks. The Non- Alcoholic energy drinks segment is anticipated to gain a significant share in the market by 2030, due to the increasing health concerns and popularity of energy drinks among consumers across the globe.
The Alcoholic segment will have lucrative growth because there are different varieties of alcoholic drinks available in the market.
Product Segmental Analysis
Based on the product, the global energy drink market is segmented into organic energy drinks, non-organic energy drinks, and natural energy drinks. Among the three of them, Organic drink has the highest demand in the market owing to rising concerns about health, which results in increasing beverages consumption for which consumers want healthier substitutes for non-organic energy drinks. Non-organic and natural drinks are also popular among teenagers.
End users Segmental Analysis
Based on End-users, the global energy drink market categorized into teenagers, Adults, and Geriatric. Adults have captured the maximum share among all the segments due to the rise in consumption of drink among working adults to maintain a healthy lifestyle.
Distribution Segmental Analysis
Based on distribution, the global energy drink market classified into On-Trade, Off-trade, and Direct-selling. The off-trade segment projected to dominate the market, owing to the easy availability of energy drinks. These patterns has increased the off-trade sales and penetrated the energy drink market.
Region Segmental Analysis
Based on geography, the global Energy Drink market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America will capture the highest share among other regions in the global energy drink market by 2030. The Asia Pacific is primarily driven by an increase in health concerns and the rise in awareness of the advantages of consuming energy drinks. The consumption of alcohol mixed with these energy beverages is quite popular in urban areas.
Competitor Analysis
Companies such as Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global (Xs Energy), and Coco Cola Company are the key players in the global energy drink market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- Global Energy drink Manufactures Companies
- Research organizations and consulting companies
- Organizations, associations, and alliances related to Energy drink
- Regulatory bodies
- Retailers
- Distributors
Recent Development
- In January 2022, Anheuser-Busch Companies LLC is planning to establish energy drinks in India as the energy drinks category is mainly pushed by millennials and affluent consumers across key urban cities in the nation.
- In February 2022, PepsiCo. Inc. established a hemp energy drink in the U.S. containing components such as hemp oil, vitamin B, spearmint, lemon balm, and caffeine.
- In 2019, the Monster Ultra Brand was launched by the Monster Beverage Corporation in India to serve the increasing demand for energy drinks in India. In March 2020, a popular energy drink maker Rockstar Energy Beverages was acquired by PepsiCo. Inc. this acquisition helped PepsiCo. Inc. to make a debut in energy drink product line.
Scope of the Report
| Report Attribute | Details |
|---|---|
| Market Size Value in 2021 | USD 36.9 billion |
| The revenue forecast in 2028 | USD 65.6 billion |
| Growth Rate | CAGR of 8 % from 2022 to 2028. |
| Historical data | 2017 – 2020 |
| Base Year | 2021 |
| Forecast period | 2022 – 2028 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | The Companies Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global (Xs Energy), and Coco-Cola Company are key players. |
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics.
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs, wants, and cultural characteristics that can specifically target.
Market Modelling
By Type
- Alcoholic
- Non- Alcoholic
By Product
- Organic
- Non-Organic
- Natural
By End-Users
- Teenagers
- Adult
- Geriatric
By Distribution
- On-Trade
- Off- trade
- Direct selling
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
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Report Content
- Research Strategic Development
1.1. Market Modelling
1.2. Product Analysis
1.3. Market Trend and Economic Factors Analysis
1.4. Market Segmental Analysis
1.5. Geographical Mapping
1.6. Country Wise Segregation
- Research Methodology
2.1. Identification of Target Market
2.2. Data Acquisition
2.3. Refining of Data/ Data Transformations
2.4. Data Validation through Primary Techniques
2.5. Exploratory Data Analysis
2.6. Graphical Techniques/Analysis
2.7. Quantitative Techniques/Analysis
2.8. Visual Result/Presentation
- Executive Summary
- Market Insights
4.1. Supply Chain Analysis
4.2. Economic Factor Analysis
4.2.1. Drivers
4.2.2. Trends
4.2.3. Opportunities
4.2.4. Challenges
4.3. Technological Landscape
4.4. Competitors & Product Analysis
4.5. Regulatory Framework
4.6. Company market share analysis, 2022
4.7. Porter’s Five forces analysis
4.8. Price point analysis
4.9. New Investment Analysis
4.10. PESTEL Analysis
- Global Energy Drink Market, 2017-2030
5.1. Market size & Forecast, 2017-2030
5.1.1. Demand
5.1.1.1. By Value (USD Billion)
5.1.2. Consumption
5.1.2.1. By Volume (Tons)
5.2. Market Share & Forecast, 2017-2030
5.2.1. By Type
5.2.1.1. Alcoholic
5.2.1.2. Non- Alcoholic
5.2.2. By Product
5.2.2.1. Organic
5.2.2.2. Non-Organic
5.2.2.3. Natural
5.2.3. By End-Users
5.2.3.1. Teenagers
5.2.3.2. Adult
5.2.3.3. Geriatric
5.2.4. By Distribution
5.2.4.1. On-Trade
5.2.4.2. Off-Trade
5.2.4.3. Direct Selling
5.2.5. By Region
5.2.5.1. North America
5.2.5.2. Europe
5.2.5.3. Asia Pacific
5.2.5.4. The Middle East & Africa
5.2.5.5. South America
- North America Energy Drink Market, 2017-2030
6.1. North America Energy Drink Market size & Forecast, 2017-2030
6.1.1. Demand
6.1.1.1. By Value (USD Billion)
6.1.2. Consumption
6.1.2.1. By Volume (Tons)
6.2. North America Energy Drink Market Share & Forecast, 2017-2030
6.2.1. By Type
6.2.1.1. Alcoholic
6.2.1.2. Non- Alcoholic
6.2.2. By Product
6.2.2.1. Organic
6.2.2.2. Non-Organic
6.2.2.3. Natural
6.2.3. By End-Users
6.2.3.1. Teenagers
6.2.3.2. Adult
6.2.3.3. Geriatric
6.2.4. By Distribution
6.2.4.1. On-Trade
6.2.4.2. Off-Trade
6.2.4.3. Direct Selling
6.2.5. By Country
6.2.5.1. U.S
6.2.5.2. Canada
6.2.5.3. Mexico
6.2.6. By Price Point Analysis
6.2.7. Company Market Share (Top 3-5)
6.2.8. Manufacturer & Distributor List (Top 5)
6.2.9. Economic Impact Study on North America Energy Drink Market
- Europe Energy Drink Market, 2017-2030
7.1. Europe Energy Drink Market size & Forecast, 2017-2030
7.1.1. Demand
7.1.1.1. By Value (USD Billion)
7.1.2. Consumption
7.1.2.1. By Volume (Tons)
7.2. Europe Energy Drink Market Share & Forecast, 2017-2030
7.2.1. By Type
7.2.1.1. Alcoholic
7.2.1.2. Non- Alcoholic
7.2.2. By Product
7.2.2.1. Organic
7.2.2.2. Non-Organic
7.2.2.3. Natural
7.2.3. By End-Users
7.2.3.1. Teenagers
7.2.3.2. Adult
7.2.3.3. Geriatric
7.2.4. By Distribution
7.2.4.1. On-Trade
7.2.4.2. Off-Trade
7.2.4.3. Direct Selling
7.2.5. By Country
7.2.5.1. Germany
7.2.5.2. UK
7.2.5.3. France
7.2.5.4. Italy
7.2.5.5. Rest of Europe
7.2.6. By Price Point Analysis
7.2.7. Company Market Share (Top 3-5)
7.2.8. Manufacturer & Distributor List (Top 5)
7.2.9. Economic Impact Study on Europe Energy Drink Market
- Asia Pacific Energy Drink Market, 2017-2030
8.1. Asia Pacific Energy Drink Market size & Forecast, 2017-2030
8.1.1. Demand
8.1.1.1. By Value (USD Billion)
8.1.2. Consumption
8.1.2.1. By Volume (Tons)
8.2. Asia Pacific Energy Drink Market Share & Forecast, 2017-2030
8.2.1. By Type
8.2.1.1. Alcoholic
8.2.1.2. Non- Alcoholic
8.2.2. By Product
8.2.2.1. Organic
8.2.2.2. Non-Organic
8.2.2.3. Natural
8.2.3. By End-Users
8.2.3.1. Teenagers
8.2.3.2. Adult
8.2.3.3. Geriatric
8.2.4. By Distribution
8.2.4.1. On-Trade
8.2.4.2. Off-Trade
8.2.4.3. Direct Selling
8.2.5. By Country
8.2.5.1. China
8.2.5.2. India
8.2.5.3. Japan
8.2.5.4. Australia
8.2.5.5. Rest of Asia pacific
8.2.6. By Price Point Analysis
8.2.7. Company Market Share (Top 3-5)
8.2.8. Manufacturer & Distributor List (Top 5)
8.2.9. Economic Impact Study on Asia-Pacific Energy Drink Market
- The Middle East & Africa Energy Drink Market, 2017-2030
9.1. The Middle East & Africa Energy Drink Market size & Forecast, 2017-2030
9.1.1. Demand
9.1.1.1. By Value (USD Billion)
9.1.2. Consumption
9.1.2.1. By Volume (Tons)
9.2. The Middle East & Africa Energy Drink Market Share & Forecast, 2017-2030
9.2.1. By Type
9.2.1.1. Alcoholic
9.2.1.2. Non- Alcoholic
9.2.2. By Product
9.2.2.1. Organic
9.2.2.2. Non-Organic
9.2.2.3. Natural
9.2.3. By End-Users
9.2.3.1. Teenagers
9.2.3.2. Adult
9.2.3.3. Geriatric
9.2.4. By Distribution
9.2.4.1. On-Trade
9.2.4.2. Off-Trade
9.2.4.3. Direct Selling
9.2.5. By Country
9.2.5.1. Saudi Arabia
9.2.5.2. UAE
9.2.5.3. South Africa
9.2.5.4. Rest of The Middle East & Africa
9.2.6. By Price Point Analysis
9.2.7. Company Market Share (Top 3-5)
9.2.8. Manufacturer & Distributor List (Top 5)
9.2.9. Economic Impact Study on The Middle East & Africa Energy Drink Market
- South America Energy Drink Market, 2017-2030
10.1. South America Energy Drink Market size & Forecast, 2017-2030
10.1.1. Demand
10.1.1.1. By Value (USD Billion)
10.1.2. Consumption
10.1.2.1. By Volume (Tons)
10.2. South America Energy Drink Market Share & Forecast, 2017-2030
10.2.1. By Type
10.2.1.1. Alcoholic
10.2.1.2. Non- Alcoholic
10.2.2. By Product
10.2.2.1. Organic
10.2.2.2. Non-Organic
10.2.2.3. Natural
10.2.3. By End-Users
10.2.3.1. Teenagers
10.2.3.2. Adult
10.2.3.3. Geriatric
10.2.4. By Distribution
10.2.4.1. On-Trade
10.2.4.2. Off-Trade
10.2.4.3. Direct Selling
10.2.5. By Country
10.2.5.1. Brazil
10.2.5.2. Argentina
10.2.5.3. Rest of South America
10.2.6. By Price Point Analysis
10.2.7. Company Market Share (Top 3-5)
10.2.8. Manufacturer & Distributor List (Top 5)
10.2.9. Economic Impact Study on South America Energy Drink Market
- Competitor Analysis
11.1. Company Description
11.2. Financial Analysis
11.3. Key Products
11.4. Key Management Personnel
11.5. Contact Address
11.6. SWOT Analysis
11.7. Company profile
11.7.1. Red Bull GmbH
11.7.2. Rockstar Inc.
11.7.3. PepsiCo Inc.
11.7.4. Monster Energy
11.7.5. Big Red
11.7.6. Pepper Snapple Group
11.7.7. AriZona Beverages USA LLC
11.7.8. Dabur India Ltd.
11.7.9. National Beverage Corp.
11.7.10. Coca Cola Company
11.7.11. Other Prominent Players.
Frequently Asked Questions (FAQ):
Energy drinks refer to drinks that change the composition and content ratio of natural nutrients to adjust the body’s function to a certain extent to meet the nutritional needs of some special people.
The surge in changing lifestyle of consumers and increase in consumption of beverages are fueling the growth of the global energy drink market.
The global energy drink market covers the basis of type, product, end-user, distribution, and regional segments.
North America is expected to have the largest share in the global energy drink market.
The global energy drink market was valued at USD 36.9 billion, and it is expected to reach USD 65.6 billion with a CAGR of 8 %during the forecast period of 2022-2028.
