Protein bars are a form of food that provides nutrition to the body. Protein bars made up of a higher percentage of protein, including other nutrients such as carbohydrates and fats. Protein bars mainly used during exercise to help to build muscles of enthusiasts and athletes. Protein bars are the source of interest for those who need a convenient source of protein without any preparation.
There is various type of bars available in the market amongst them energy bars provide a lot of energy or calories in the form of carbohydrates. Dietary replacement bars used to replace multiple nutrients present in the diet. Compared to energy bars with low levels of vitamins and dietary minerals, protein bars generally provide lower carbohydrates than dietary bars, but significantly higher protein content.
Moreover, with increasing awareness of consumer health and the continuous pursuit of healthy lifestyles, the requirement for replacement of nutrition foods has made rapid development globally. From professional athletes to mass sports fitness people and seekers of healthy lifestyles, sports nutrition food and beverages have continued to grow.
Global Energy Protein Market estimated to grow with a substantial rate over the forecast period, 2020-2027. The rising need for dietary fiber and multiple nutrients are the factors responsible for the mounting demand of energy protein bar market in the future timeframe. Additionally, the benefits of energy bars, such as high protein content, go-to-eat snack, a wholesome meal without cooking trouble, and healthy snack and food supplement, will augment the global energy protein bars market in the upcoming periods.
Furthermore, as there is a surging demand for healthy food, which is convenient for storage and handling, ready to eat snacks such as energy protein bars are highly demanded by the consumers. At present, consumers who are seeking to opt for weight management, demand for processed and convenience foods, and insufficient time to cook food with the correct/ balanced amount of nutrition boost the market for energy protein bars globally.
Consumers looking for weight management will help in adding protein energy bars in their meals, which add taste and new flavors in their protein diet without making food boring. Energy protein bars are high in nutrients, proteins, and vitamins and emerged as a healthy substitute for those who consume protein powders in any other form. The sportspersons are required to have a nutritional diet and don’t have time to cook food. Proteins bars are extremely convenient replacement that has the necessary amount of nutrition in it.
The changing consumer lifestyle towards healthy eating habits has derived the market demand for Energy Protein bars. Energy protein bars are a healthy go-to-eat snack, convenient storage, with durability, without any trouble of cooking, and also have wholesome ingredients in it, which helps consumers to add energy protein bars in their diet. Additionally, it saves lots of time for people who are working and does not have time to maintain their healthy lifestyle. Thus, the energy protein bars are going to witness a high surge in demand during the forecast period.
Based on the product, the global energy protein bars market categorized into Sports Nutrition bars, Gluten-free protein bars, vegetarian protein bars, and others. The sports nutrition bars expected to grow at a significant CAGR during the forecast period 2020-2027. Sometimes athletes require instant protein and energy to perform in the field, and therefore they need a balanced amount of protein and energy. Thus, sports nutrition bars are a tailor-made product for athletes. So, that they can consume it while busy on the field and get the required nutrition. Whereas, vegetarian protein bars and gluten-free protein bars are also gaining traction due to changing preference towards organic and vegetarian snacks in the forecast period.
Based on distribution, the global energy protein bars market classified into supermarkets/hypermarkets, convenience stores, specialists’ retails stores, online, others. Among them, supermarkets/hypermarkets have shown significant demand. They account for the largest share due to easy availability as whenever consumers need protein in a balanced manner, and energy protein bars fulfill the requirement of it. Owing to other factors such as affordable price and durability of the product will project the market growth in the forecast period from 2020-2027.
Based on geography, the global energy protein bars market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America estimated to occupy the highest market share by 2027 on account of changing consumer changing lifestyles, healthy eating habits, and balanced nutrition required for the athletes has increased the demand of energy protein bars market. The Asia Pacific is the region with the second-highest share and anticipated to witness the growth during the forecast period from 2020-2027 as consumers increasing health concerns and willingness to add nutrients, protein, and various vitamin to fulfill the deficiency in their body leads to augmented growth.
Companies such as Kellogg Company, General Mills Inc., Mars Inc., The Whitewave Foods Company, Hormel Foods Corporation, Small Planet Foods Inc., Premier Nutrition Corporation, Quest Nutrition LLC, Musclepharm, The Balance Bar Company, Quest Nutrition LLC and Other are the key players in the global energy protein bars Market.