India Online Gambling Market

India Online Gambling Market Overview:

Online gambling usually refers to the use of the internet to conduct gambling. There are many types of online gambling. The online gaming platform is internationalized, the players are highly dispersed, the number is large, the online gaming gambling population is younger, more and more young people are participating in online gaming. More and more professional online gaming companies, the organization structure is stricter, and the network is convenient. The gambling fund payment channels are networked, with a higher degree of electronization, massive bet amounts, and faster operation of gambling funds.

India Online Gambling Market Insights

The India online gambling market is likely to reach USD 9164.42 million by the end of 2027 by registering a CAGR of 21.93% across the region. The growth of the market can be attributed to the surge in internet penetration and the growing use of tablets and mobile phones by people for playing online games from their homes and public places. Additionally, the increasing use of artificial intelligence, Chabot, and machine learning in online gambling and convenience of the cashless mode of payment during the gaming is projected to drive the growth of India’s online gambling market size in the future periods. The mounting popularity of the freemium model in India will propel the Indian online gambling Industry in the forecast span. Also, the rising number of participants across India, increasing standard of living, and growing spending capability of the customer will accelerate the growth of the online gaming industry. Moreover, the cost-effectiveness of mobile apps is fueling the demand for online gambling. The growing popularity of poker and rummy across the online space has propelled the demand for the online gambling market in the coming years. Furthermore, the changing lifestyle, rise in demand for leisure time due to hectic & busy lifestyles, and increase in tourism is expected to foster the market growth. Also, the easy access to online gambling, legalization and cultural approval, corporate sponsorships, and celebrity endorsements will positively impact the Indian online gambling market in the coming years. Additionally, the advances in technology and the accessibility of the web internet gambling sites with multiple benefits and rewards will augment India’s online gambling market share in the anticipated period. The introduction of bitcoin gambling and the upsurge in the use of cryptocurrency such as bitcoin can be used for cross border transactions that will accelerate the robust growth of the India online gambling industry in the estimated period.

Growth Driver

The surge in internet penetration across India

The Indian Internet and Mobile Association (IAMAI) predicts that thanks to the rapid development of the internet in rural areas, Internet users in India are expected to achieve double-digit growth this year, and it is projected to reach 627 million people in 2019. The penetration rate of the internet in urban areas is higher, and the number of users reaches 192 million people. Although the number in rural regions is 259 million, the gap between the urban and rural population distribution in India is considered. The Indian government continues to promote the popularity of the internet through the Digital India Project.

COVID19 Impact Insights

The pandemic COVID-19 has hugely impacted on Indian Economy. To prevent the spread of the virus, the Indian government has imposed lockdown across the country to promote social distancing. The stringent restrictions on people’s movement and the surge shifting to people towards online gambling & on land-based casino operations will impact the robust growth of India’s online gambling industry.

Gaming Type Segmental Analysis

Based on the gaming type, the India online gambling market classified into Sport Betting (Football, Horse Racing, E-sports, and Other Sports), Bingo (Classic Lotto, 75 ball and 90 ball), Lottery, Matka Satta and Casino (Live Casino, Baccarat, Blackjack, Poker, Slots, and Others), The sports betting dominated the India online gambling market with the highest market share in 2019. The growth of the segment can be attributed to the growing use of digital platforms across India, and the rising disposable income has resulted in higher spending capacity. Sports betting includes football, horse racing, e-sports, and other sports. The casino will witness steady growth in the coming years due to the vast popularity of online card games, online poker’s popularity and acceptance of deposits from online wallets, and even virtual currencies such as Bitcoin.

Device Type Segmental Analysis

Based on the device type, the India online gambling market segregated into the desktop, tab, and mobile. The desktop segment accounted for a significant market share in 2019. It is due to the large screen size of desktops compared to mobile phones, and other devices enable gamblers to enjoy the graphics and intricate details of the game. Mobile device grows at a significant rate in the forecast period. It is owing to the technological innovations in mobile phones, and enhanced gaming graphics in smartphones led to increased access to online mobile games.

Region Segmental Analysis

By geography, the India online gambling market segmented into North India, South India, West India, and East India. North India estimated to occupy the lion’s share in the Online Gambling market by 2027 based on the upsurge in the use of smartphones, the availability of high-speed internet, and the rising popularity of online casinos in the region. South India occupies a prominent share of the Online Gambling market due to the growing use of internet services, and high economic growth coupled with increased spending on leisure activities.

Competitor Analysis

Companies such as Genesis Casino, LeoVegas AB, Royal Panda Casino, Betway Casino, 10Cric Casino, Pure Casino, Rizk Casino, 22Bet, Lucky Days Casino, Casoola City Casino, Sevenjackpots, Spin Casino, Jackpot City Casino, ComeOn, and Playzee are the key players in the India online gambling market.

Key Stakeholders

• Market research and consulting firms
• Industry associations
• India online gambling service providers
• Research organizations and consulting companies
• Organizations, associations, and alliances related to online gambling
• Regulatory bodies

Recent Developments

1. In September 2021, the Karnataka government announced to ban online gambling and betting.
2. In August 2021, Cricketer Sunil Narine becomes the brand ambassador of FairPlay- India’s first live casino, ensuring trust and security in the minds of FairPlay club members.
3. In July 2021, Playboy and Gaming Technologies (Gametech) collaborated to launch a mobile casino game in the Indian market.

The objective of the Research

• Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
• Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
• Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
• Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
• The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.

Market Modelling

By Gaming Type

• Sport Betting
  • Football
  • Horse Racing
  • E-sports
  • Other Sports
• Bingo
  • Classic (Lotto)
  • 75 ball
  • 90 ball
• Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others
• Lottery
• Matka Satta
• Others

By Device Type

• Desktop
• Tab
• Mobile

By Region

• North India
• South India
• West India
• East India

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