Liquid Hand Soap is a kind of skin-care cleansing liquid that mainly cleans hands. It uses mechanical friction and surfactant to cooperate with water flow to remove dirt and attached bacteria on hands. The chemicals in the hand soap may irritate the skin of the hands. People who are allergic hand soap are not suitable for use. The purpose of handwashing is to remove the stains and bacteria from the hands, so the cleaning power is the first consideration, but the cleaning power and the degreasing power are proportional to each other. The ability to remove bacteria is the key to achieve true cleanliness in handwashing and is the reason why it is mainly used in public places as a hand sanitizer.
The global liquid hand soap market projected to grow over a CAGR of 12.5% during the forecast period, 2020-2027. The growth of the market can be attributed to the growing awareness regarding personal hygiene among people. Further, the increasing cases of the pandemic disease across the world is strengthening the market growth. Additionally, the rising awareness among people regarding hand hygiene in infection control is anticipated to boost the growth of liquid hand soap market size in the future periods. Also, the surge in the prevalence of infectious diseases has encouraged consumers to spend on products such as hand wash. These factors are expected to witness the remarkable growth of the global liquid hand soap industry.
The recent outbreak pandemic, COVID-19, has surged the demand for hand wash will spur the growth of the liquid hand wash. Moreover, the growing consumer spending on personal hygiene expected to drive the sales of the liquid hand wash market worldwide. Furthermore, the growing use of liquid hand soap as a measure for preventing the spread of diseases such as the flu and virus are propelling the growth of the liquid hand soap market in the coming years. In the face of numerous infectious diseases, consumers can understand that hand hygiene is very important to physical health. The frequency of public handwashing has increased as everyone gradually realizes that frequent hand-washing can effectively avoid viral infections and the spread of bacteria. Also, the surge in the consciousness of product formulations increases among consumers worldwide, chemical-free, and natural products are positively impacting the growth of the market. The increasing bacterial and pathogen infections, rising number of healthcare practitioners, and associated healthcare infections will accelerate market demand for the liquid hand soaps industry.
During the epidemic, small-dose disinfectant, disposable hand sanitizer, disposable mouthwash, disposable alcohol cotton, and other small-package products are favored by consumers. As the Covid-19 epidemic situation is controlled, in the future, more and more people will begin to pay attention to personal hygiene, and the demand for small packaging hygiene products that are convenient to carry with them will also significantly increase. Since the outbreak of the COVID-19, the demand for personal hygiene protective equipment has ushered in an outbreak. Not only disposable masks, disinfectants, but also disinfectant wipes, disposable gloves, mouthwashes, and other products have become consumers’ purchase targets.
Affected by the new coronavirus pneumonia, online grocery shopping and shopping have become the first choice for residents at home. Due to the growing consumer demand for luxury and convenient home accessories, this superior comfort has caused people’s wash desires. One of the most effective vital factors supporting people’s lives in a healthy environment is personal hygiene. Personal hygiene and a healthy environment keep people safe from diseases. Therefore, it is necessary to maintain hygiene. However, washing your hands with ordinary soap does not completely prevent this disease. Therefore, to obtain full protection against bacteria and harmful bacteria.
The outbreak of the COVID-19 virus has promoted the growth of the sales of hand wash soap has continued to rise, and the hand sanitizer has changed from an astringent disinfectant to a popular product. For this, the US Centers for Disease Control and Prevention (CDC) recommends that consumers use alcohol-based hand sanitizers that contain more than 60% alcohol. Its working principle is to dissolve the protective layer that kills microorganisms. Unless anyone uses hand sanitizer correctly, it will not be completely effective.
Based on the product, the global liquid hand soap market classified into organic and conventional. The conventional segment witnessed the largest market share in 2019. It is primarily attributed to the cost-effectiveness and availability of a variety of fragrance choices of products. The availability of these fragrance variants is vanilla, melon, peach, apricot, honey, etc.
The organic segment will be the fastest-growing segment in the estimated period due to the growing concerns about the adverse effects associated with chemical products along with the rising prevalence of skin diseases related to the conventional product.
Based on the application, the global liquid hand soap market bifurcated into the household and commercial. The household segment estimated to lead the market by 2027 due to the increasing consumer awareness regarding hygiene and a healthy lifestyle in emerging economies.
The commercial segment will grow with a significant rate during the forecast period owing to the growing demand for hand soap at commercial places such as offices, hospitals, public places, and hospitality industries at the global level.
Based on the distribution channel, the global liquid hand soap market segregated into supermarkets & hypermarkets, convenience stores, online, and others. The supermarkets & hypermarkets segment held a lucrative share in 2019 and projected to dominate the global liquid hand soap market by 2027. It is due to the supermarket and hypermarkets offers a large variety of goods at one place and providing the consumers a chance to compare the products before buying physically.
The online will be the fastest-growing segment in the forecast period. It is owing to the availability of established brands at the online store at reasonable prices.
Based on geography, the global liquid hand soap market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific estimated to occupy the lion’s share in the liquid hand soap market by 2027 owing to the outbreak of diseases such as flu and COVID-19, coupled with the surge in consumer awareness about hygienic, which led to the demand for liquid hand soap in the region.
North America captured a prominent share of the liquid hand soap market in 2019 due to the high awareness related to hand hygiene, training to healthcare professionals, and obedience of standard guidelines.
Companies such as Colgate-Palmolive Co., GlaxoSmithKline Plc, Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Medline Industries Inc., New Avon Co., Premier English Manufacturing Ltd., Reckitt Benckiser Group Plc, Unilever Group, Procter & Gamble, 3M, Lion Corporation, and Kao Chemicals are the key players in the Global Liquid Hand Soap Market.
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