Global Loyalty Management Market

The global loyalty management market was calculated at USD 7.19 billion in 2021 and is predicted to reach USD 19.8 billion, growing at a CAGR of 12.3% from 2022 to 2028. The strong intensity companies are arranging to improve customer knowledge connected with the continued adoption of smart mobile technologies. The growing usage of digital cards such as credit and debit cards is foreseen to drive the growth. The growing internet penetration rate, smartphone accumulation, and consumer selection for online shopping will contribute to market growth.

What is Loyalty Management?

Loyalty management deals with designing rewards to consumers for past purchases and providing them incentives to make a future purchase. The rewards program provides strong customer value, observed by improved customer penetration, cross-selling, and retention. A loyalty management system includes operational parameters, including allocation options, program structure, and transaction kinds. In addition, it also possesses different value parameters such as deliverance thresholds, redemption options, and gaining rates. Many associations are concentrating on spending on loyalty agendas owing to their offerings. The offerings contain coverage to daily consumer spending, innovative rewards ruling to an increase in scope for consumer response and retention, and collaboration opportunities for enhanced services.

Growth Drivers

The Emergence of Loyalty Management Mobile Applications 

The technology transforms the business method, traditionally in-store or a local business. The development of digital technology carries a place in today’s businesses that can drive their operation worldwide. Mobile applications are changing the future industry of online business. As the online business is adjusting, the significance and demand for mobile applications have been improved. The mobile apps allow entrance to marketing advertisement with touchpoints. The loyalty program app substitutes the traditional compensations system effectively. Mobile applications can complete a customer loyalty program; when customers purchase a product, they will get compensation through the applications such as rewards points, special offers, discounts, and earlier access. The rewards offered to potential customers will play a massive role in boosting profitability.

Opportunities

Growing Application of Big Data and Machine Learning

The emergence of big data ideas presented a new surge of Customer Relationship Management systems. Big data analysis allows describing customers’ manners, understanding their patterns, developing appropriate marketing strategies for organizations to recognize sales transactions and build a long-term loyalty relationship. Firstly, segmented customers based on the new approach Time-Frequency Monetary where: Time: a total of calls duration and Internet sessions in a specific period, Frequency: use services frequently within a certain period. Monetary: The money paid during a certain period and the level of loyalty was represented for each segment or group. Secondly, the loyalty level descriptors were taken as categories, selecting the best behavioral elements for customers’ demographic details such as age and gender.

Restraints

Strict Government Regulations May Impact the Adoption of Loyalty Programs

The rigid government regulations may restrict the growth of the market. Increasing worries about certain government and regional regulations such as gift certificate laws, trading stamp laws, data safety, and privacy laws may prohibit the adoption of loyalty media. Multiple data safety and privacy rules and regulations prohibit vendors from accessing client details. As a result, retailers fail to meet realistic customer expectations concerning the adoption of the platforms. Various credit card-related acts and regulations bound the banking sector from restructuring its reward method, impacting the comprehensive market growth.

Pre Covid-19 Impact on Global Loyalty Management Market

Before the Covid-19 era, businesses across prominent industry verticals are slowly moving toward customer-centric strategies in a shift from product-centric strategies. It has been followed that constructing consumer value and putting consumers first a simple customer focus induces the greatest and lasting business value regardless of time, which led the growth in the loyalty management market.

Covid-19 Impact on Global Loyalty Management Market

During the Covid-19 outbreak, a medium effect on the growth of the global loyalty management market. The COVID-19 pandemic has affected transportation, logistics, manufacturing, tourism, and hospitality. The retail, schooling, and government vertical is barely affected. The shutdown of banks and financial organizations has been shown to reduce consumer footfalls and, as a result. The outbreak of the COVID-19 has seriously concerned the automotive functions, which has influenced the growth of the solutions in the vertical. Amidst the pandemic, businesses will rethink their customer loyalty and retention approach. Most of the labels are booming in the era and use inflection facts as a chance to transformative modifications in the market.

Post Covid-19 Impact on Global Loyalty Management Market

After the Covid-19, the pandemic moderately affected the market’s growth. The lockdowns levied in different parts of the world as part of the efforts to arrest the spread of coronavirus determined the product sales due to the popularity of e-commerce websites, and online shopping earned superior traction. As customers selected purchasing online in the path of the lockdowns, sellers launched upon different efforts to maintain their present clients and attract new ones, thereby causing the adoption of the loyalty management market.

Component Segment Analysis

By Component Segment, the market is classified into software and services. Software to dominate the segment share during the forecast period. The demand for software is growing owing to its capability to identify potential replication and loyal customers of the trademarks & labels. It also supports providing customized rewards based on the customer buying behavior and purchase history.

Deployment Segment Analysis

By Deployment Segment, the market is bifurcated into On-Premises and Cloud. Cloud to achieve highest revenue share and rapid development during the forecast period. The cloud deployment model sustains multiple devices such as tablets, mobile phones, social media, and many more that offer easy processes. The cloud-based software also helps keep real-time customer queries and response rates at affordable prices.

Enterprise Size Segment Analysis

By Enterprise Size segment, the market is classified into Large Enterprise and Small & Medium Size Enterprise. Large size enterprises dominate the segment share during the forecast period. Large enterprises invest in loyalty solutions with a massive customer base and higher acquisition frequency. It carries conceivable advertisements to the brands and strengthens their market position.

End-User Segment Analysis

The market is categorized into BFSI, IT & telecom, retail, manufacturing, transportation, hospitality, media and entertainment, and others. Retail to achieve a dominant share of the market during the forecast period. The intense competitor in the retail industry pushes rewarding customer solutions. Moreover, as the industry is more marketing-faced due to higher purchasing frequency, the loyalty schedule increases sales and revenue growth.

Regional Segment Analysis

Based on region segment, the market is classified into North America, Europe, Asia-Pacific, South America and The Middle East & Africa. North America region is predicted to account for the largest share of the loyalty management market during the projection period. The region includes advanced economies, such as the US, Mexico and Canada, that have equitably embraced the latest instruments in disciplines such as client data analytics and real-time reporting, besides including developed technologies such as machine knowledge and AI, thus creating organizations in these economies excel in the loyalty management market space.

Competitors Analysis

Antavo Limited, Capillary Technologies, Bond Brand Loyalty, Comarch, Epsilson Data Management, LLC, IBM Corporation, SalesForce com. Inc., Target Brand, Inc., TIBCO Software, VeriPark and other prominent players in the global loyalty management. Key Stakeholders

• Market research and consulting firms
• Loyalty Management Associations
• Local Governments
• Regulatory bodies
• Loyalty Management market providers
• Suppliers
• Retailers
• Service Providers

Recent Developments

• In May 2021, Kobie obtained an exclusive license for the loyalty and co-branded credit card opening to Rosemark’s Quantitative PersonaTM (QP) Method. The QP Method recognizes the most practical customers in each market based on preferences, which drive the economic value.
• In April 2021, Comarch established its new microsite, loyalty marketing cloud. The particular site has been created to offer the ultimate user-friendly experience with enhanced navigation and functionality while browsing Comarch’s offerings.
• In February 2021, Ardian received a prevalence stake in the marketing technology group Jakala. Jakala functions in changing markets and helps its clients, particularly large corporations, make the best use of technology and enhance data to develop their business through innovative sales and marketing projects.
• In September 2020, Epsilon established Epsilon People Cloud Loyalty, which creates powerful human experiences. Its customers’ online and offline data are connected to a single profile, allowing users to activate across digital and physical channels seamlessly.

Scope of the Report

Report Attribute	Details
Market Size Value in 2021	USD 7.19 Billion
The revenue forecast in 2028	USD 19.8 Billion
Growth Rate	CAGR of 12.3 % from 2022 to 2028.
Historical data	2018 – 2021
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	Antavo Limited, Capillary Technologies, Bond Brand Loyalty, Comarch, Epsilson Data Management, LLC, IBM Corporation, SalesForce com. Inc., Target Brand, Inc., TIBCO Software and VeriPark are the key players.

Market Modelling

By Component

• Software
• Services

By Deployment

• On-Premise
• Cloud

By Enterprise Size

• Large Enterprise
• Small & Medium Enterprises

By End-User

• BFSI
• IT & Telecommunications
• Transportation
• Retail
• Hospitality
• Manufacturing
• Media & Entertainment
• Others

By Region

• North America
• Europe
• Asia-Pacific
• South America
• The Middle East & Africa

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