The global stoma/ostomy care market will reach USD 4.8 billion by 2028 from USD 2.6 billion in 2021 and grow with a CAGR of 4.3% during the forecast period of 2022 to 2028. The increasing target patient population, rising majority of inflammatory bowel conditions, rising geriatric population, growing awareness, technological advancements, and the promising reimbursement method in developed countries are the major aspects causing the growth of this market.
What is Stoma/ostomy care?
Stoma/Ostomy surgery, also known as bowel diversion, is a process that re-routes the motion of the intestinal content out of the body through a tiny opening created on the abdominal wall. The opening is known as an ostomy or stoma. It can be transient or permanent, depending on the stringency of the condition. If the opening attaches the small intestine to the abdominal wall, it is called an ileostomy. The ostomy on the large intestine is learned as colostomy. The ostomy care bag is connected to the abdominal wall, which collects the stool odor-free and secure. The bag can be terminated when needed. According to data from the Coloplast Ostomy Life examination 2016, 47% of male and 53% of female patients with chronic peristomal body profiles exist.
Growth Drivers
Increasing target patient population and majority of inflammatory bowel conditions
Colorectal cancer, bladder cancer, and inflammatory bowel condition are the major requirements necessitating ostomy operations. The cure of colorectal cancer and inflammatory bowel condition (IBD) concerns the surgical discarding of the malignant tumor/part of the intestine. In some circumstances, the surgical opening is made via the abdomen to deliver a new pathway for trash elimination, generally directed to as an ostomy. A ripple in the incidence of these conditions, coupled with the growing exposure to risk factors (such as changing food habits and growing use of antibiotics in childhood), has increased the number of ostomy surgeries globally.
Opportunities
Expansion opportunities proposed by emerging markets
The penetration rate of ostomy bags in populated countries like Asia-Pacific is low. As an outcome, these markets can potentially offer substantial growth possibilities to market players during the forecast period. Major stoma/ostomy care market participants have significantly more deficient profits from occurring markets. For instance, in 2019, only 16.6% of Coloplast’s profit reached from occurring markets, like Brazil, Indonesia, China, and India, whereas only 7.8% of ConvaTec’s profit came from the Asia-Pacific. There is a substantial increase in space for manufacturers to penetrate developing countries.
Moreover, over the past decade, sustained economic development has been detected in emerging countries, which has resulted in greater public-private expense on healthcare infrastructure. Furthermore, governments across these countries concentrate on delivering current and advanced healthcare services to larger proportions of their population and improving reimbursement coverage. Rapid growth in per-capita healthcare expenditure and the growing public demand for affordable healthcare services drive these countries’ adoption of healthcare products.
Restraints
Difficulties associated with ostomy
Although stomas are moderately a routine and safe surgery, there are some probable difficulties like Skin irritation; this is a familiar problem induced by the adhesive on the ostomy device. Using a different device or changing the sticky one can reduce the risk of additional difficulties such as dehydration generated by garbage exiting the stoma. One can rehydrate by drinking fluids, but extreme circumstances might need hospitalization. Avoiding foodstuffs like high in sugar, salt, and fat can reduce the chance of Dehydration, Leakage: If the stoma device does not fit correctly, it can leak; therefore, a better-fitting machine is needed, Bowel obstruction: If food is not adequately nibbled or digested, it can generate a jam in the intestines. Symptoms of a blockage contain cramps, stomach pain, and a sudden decrease in waste. While it may remove up on its own, some blockages need another cure, Retraction: The stoma might proceed inward, usually due to weight gain, spot tissue, or inappropriate placement. Retraction makes it hard to attach to the machine and can also cause disturbance and leakage. Auxiliary products for the appliance can help but might require a new stoma in severe cases.
Pre Covid-19 Impact on Global Stoma/Ostomy Care Market
Before the Covid-19 explosion, several factors were boosting the growth of the stoma or ostomy care market, including the improvement of the ostomy products, the assistance of the manufacturing companies in the developed technologies, ease the use of the products, had propelled the market growth. Ostomy products deliver control over the pH, which prevents skin infection, likely boosting the market growth. These surgeries are conducted on the patients according to the demand of the disease, which leads the ostomy care market development before the covid-19 era.
Covid-19 Impact on Global Stoma/Ostomy Care Market
During the Covid-19 outbreak, on the other side, the pandemics, the global stoma or ostomy market scope fluctuates, from import, flexibly chain, forthcoming influence on the business, and food control regional government processes. Modification customs (2021-2025), macroeconomic procedures, modern traditional format attributes, and the mechanical structure have been incorporated. According to the report, the global market of stoma or ostomy care will increase because of the covid-19 outbreak. It will deliver an average growth rate during the forecast period 2020 to 2028.
Post Covid-19 Impact on Global Stoma/Ostomy Care Market
After the covid-19 outbreak, launched new products to flourish the stoma/ostomy care market. The
start of new products would help the industry gain maximum shares as they are designed according to the need of the hour. For example, Coloplast completed its launch of the SenSura Mio ostomy care coverage with new creative products for premature babies and kids; these improvements in the technology will help the increase in the growth of the ostomy care market in the future.
Product Type Segmental Analysis
The market is segmented into Ostomy Bags and Ostomy Accessories based on product type. The ostomy bags accounted for the largest share of the global stoma/ostomy care market in 2021. The highest share of this segment is attributed to their increased usage and low cost. The ostomy bags segment dominated the global stoma/ostomy care market with a share of 88.49% in 2021.
Surgery Type Segmental Analysis
Based on Surgery Segment, the market is segmented into Colostomy, Ileostomy and Urostomy. The Colostomy segment is predicted to monopolize this market during the forecast period. The colostomy is a considerably common type of surgical procedure performed globally. The growing incidence of colon cancer, stomach cancer, and IBD in advanced and developing countries, coupled with the promising reimbursement procedure in developed countries, supports this segment’s growth.
End-Users Segmental Analysis
Based on End-User Segment, the market is segmented into Hospitals & Specialty Clinics, Home Care Settings and Ambulatory Surgical Centers. Hospitals & specialty clinics segment calculated for the largest share of the global stoma/ostomy care market in 2021. Hospitals are critical players operating in this market, collaborating to provide healthcare professionals and nurses training about ostomy care to improve the success rate associated with the method and decrease postoperative difficulties. This element is anticipated to expand the number of patients undergoing colostomy, ileostomy, and urostomy procedures, further supporting the growth of this segment. For example, the Wound, Stoma/Ostomy and Continence Nurses Society have designed an ‘Access to Wound, Ostomy, and Continence Supplies program.’ The program is aimed to protect and enhance patients’ access to WOC supplies.
Regional Segmental Analysis
Based on the regional segmental analysis, the Global Stoma Care/Ostomy Care and Accessories Market is categorized into North America, Europe, Asia Pacific, South America and the Middle East & Africa. Increasing consumer awareness can improve demand for ostomy care goods and supplements in the Asia-Pacific region. Due to chronic intestinal diseases and the growing usage of technologically developed products in the region, Europe will lead the worldwide Stoma Care/Ostomy Care and Accessories demand during the forecast period.
Competitors Analysis
The Companies include Coloplast Corp, Hollister Incorporated, B.Braun Melsungen AG, Conva Tec Inc., Welland Medical Limited, Flexicare Group Limited, Alcare Co. Ltd., Marlen Manufacturing & Development Company, Smith & Nephew and other prominent players in the global Stoma/Ostomy Care market.
Key Stakeholders
- Market research and consulting firms
- Stoma/Ostomy Care Market Associations
- Local Governments
- Regulatory bodies
- Stoma/Ostomy Care Market providers
- Suppliers
- Service Providers
Recent Developments
- In June 2021, Welland Medical Limited established a new creative ostomy bag under the brand name Aurum Plus. It is obtainable in both closed and drainable types.
- May 2021, Welland Medical Limited formed its new allocation center in Costa Rica with Panamedical de Costa Rica.
- In March 2021, ConvaTec and Vizient contracted a three-year contract for ostomy care products. The agreement will enable ConvaTec to grow its market presence.
- In July 2019, Coloplast established SenSura Mio Baby and SenSura Mio Kids.
Scope of the Report
| Report Attribute |
Details |
| Market Size Value in 2021 |
USD 2.8 Billion |
| The revenue forecast in 2028 |
USD 4.8 Billion |
| Growth Rate |
CAGR of 4.3 % from 2022 to 2028. |
| Historical data |
2018 – 2021 |
| Forecast period |
2022 – 2028 |
| Region covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled |
The Companies included are Coloplast Corp, Hollister Incorporated, B.Braun
Melsungen AG, Conva Tec Inc., Welland Medical Limited, Flexicare Group
Limited, Alcare Co. Ltd., Marlen Manufacturing & Development Company,
and Smith & Nephew are the key players. |
Market Modelling
By Product Type
- Ostomy Bags
- Ostomy Accessories
By Surgery Type
- Colostomy
- Ileostomy
- Urostomy
By End-Users
- Hospitals and Specialty Clinics
- Home Care Settings
- Ambulatory Surgical Centers
By Region
- North America
- Europe
- Asia-Pacific
- South America
- The Middle East & Africa
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