The Chocolate Chip Cookies market size is estimated to reach USD 19.87 Billion by 2030, growing at a CAGR of 5.7% during the forecast period, 2022-2030, and it was valued at USD 18.3 Billion in 2022.
Due to their evergreen flavor, Chocolate chip cookies are favored by every demographic. Bakery manufacturer’s experimentation with new flavors like sour cream, pineapple, and coconut, attractive and innovative packaging, and safer ingredients, coupled with increasing consumption of convenience food items and rising popularity of baked goods, are expected to propel the demand for Chocolate Chip Cookies over the coming years. Additionally, increasing the usage of cookies as a snack will spur the chocolate chip cookies industry.
Higher demand for chocolate chip cookies in developed economies such as the US, Germany, and the UK will also boost the market. In addition, increasing glutamic disorders and lactose intolerance in North American and European countries will drive demand for gluten-free chocolate chip cookies.
Furthermore, the rapidly expanding customer base, rising urbanization, and increasing disposable income will fuel the Chocolate Chip Cookies market demand.
What are Chocolate Chip Cookies?
Chocolate chip cookies are quick snacks made mostly of chocolate chunks, wheat flour, Melted butter, brown sugar, egg yolk, and other similar ingredients. Chocolate Chip Cookies are gradually becoming an essential part of an individual’s life as they are a rich source of B-complex vitamins and dietary fiber. Consumption of Chocolate Chip Cookies improves blood flow, lowers blood pressure, and reduces heart disease risk as they are a very nutritious and powerful source of antioxidants. Chocolate chip cookies provide energy to the body and prevent the growth of fat. Additionally, Chocolate chip cookies can be an alternative snack every day compared to other unhealthy snacks as they contain good nutrition to provide energy intake such as sugar and carbohydrates.
Growth Driver
Changing Lifestyle of people
Changes in people’s lifestyles in different regions of the world have led to changes in consumer lifestyles due to increased disposable income, increasing awareness, and inclination towards healthier products. Also, changing consumer habits provides an opportunity to introduce innovative products. Additionally, increasing obesity in youngsters, increasing glutamic disorders, and lactose intolerance in consumers will drive demand for gluten-free chocolate chip cookies.
The spontaneous purchasing behavior of consumers
The spontaneous shopping phenomenon is fueling the sale of chocolate chip cookies worldwide. A spontaneous purchase is a sudden and unplanned decision to purchase a certain product or service. Consumers avoid buying confections such as chocolate cookies when shopping for groceries. However, confectionery items in major stores and supermarkets attract shoppers’ attention and drive them into impulsive purchases. Individuals of every demographic want chocolate chip cookies, regardless of their economic status; clever marketing and advertising associate them with rewards and moments of joy, positively impacting the chocolate cookies market. Over the years, the packaging and color of chocolate chip cookies have played a significant role in their purchase. Seeing the change in perception towards products, bakery manufacturers have invested heavily in product design and labeling. This motivates the bakery manufacturers to get a quick and smooth response from the consumers.
Pre-covid impact
Rising disposable income and urbanization support the chocolate chip cookies market expansion. Additionally, the rising popularity of baked goods and the cost-effectiveness of chocolate cookies also created opportunities for the Chocolate chip cookies market during the pre-COVID era. The growth rate of the Chocolate chip cookies market was nearly 7% in 2016-2018, while in 2019, the growth rate of the Chocolate chip cookies market was 5.2% due to the manufacturing cuts in Europe owing to the rising COVID-19 situation.
Covid-19 impact
In 2020, the COVID-19 disease began to spread around the world. Globally, millions of people were infected with the COVID-19 disease, and major countries worldwide have implemented lockdowns and stop-work orders. Except for the medical supplies and life support products industries, most industries have been greatly affected, including the chocolate chip cookies market.
In 2018, the chocolate chip cookies market experienced a growth rate of 6.7%, while the global market growth in 2020 was 5.7%, which is lower than in previous years. This resulted in a slight drop in the market across the globe.
Post Covid-19 impact
The cookies industry will grow significantly through online sales after the COVID-19 pandemic. Globally, manufacturers are building a stronger & flexible distribution channel system during the post-COVID-19 pandemic. Therefore, with the outbreak of COVID-19, the Chocolate chip cookies market will grow significantly, which has positively impacted the Chocolate chip cookies market value in 2021 and subsequent years.
Type Segmental Analysis
The Chocolate Chip Cookies market is segregated into Basic Chocolate Chip Cookies, Browned Butter Bourbon Chocolate Chip Cookies, Sour Cream Chocolate Chip Cookies, Coconut Chocolate Chip Cookies, and Crispy Bits Chocolate Chip Cookies, based on type. The Browned Butter Bourbon Chocolate Chip Cookies are estimated to witness the highest growth over the analysis timeframe due to the high adoption of gluten-free cookies. Crispy Bits Chocolate Chip Cookies are estimated to grow significantly during the forecast period.
Distribution Channel Segmental Analysis
The global chocolate chip cookies market is segmented by distribution channel into offline and online sales. The offline sales segment will dominate the global Chocolate Chip Cookies market by 2030 due to the high visibility of supermarkets and convenience stores across the globe. The online sales segment is estimated to register the fastest growth over the forecast years because of the rising popularity of e-commerce portals.
Region Segmental Analysis
The Chocolate Chip Cookies market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe is estimated to project considerable growth over 2022-2030. The availability of flavors like buttercream, oats, and peanut butter is expected to boost sales in the European region. From 2022 to 2030, the Asia Pacific region is projected to be the fastest-growing market, with a considerable CAGR. Rapidly improving economic conditions, owing to increased disposable income, modernization, and changing lifestyles, are expected to fuel product demand, boosting total market expansion in the coming years.
Competitor Analysis
Trader Joe’s, Back to Nature, Lenny and Larry’s, Grandma’s, KNOW Better Cookie, Lucy’s, Nabisco, Keebler, Emmy’s, Pepperidge Farm Montauk, Annie’s, Archway, Simple Mills, Munk Pack, Tate’s Bake Shop, KFiber One, Glutino, Mrs. Fields are the key players in the global Chocolate Chip Cookies market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- Global Chocolate Chip Cookies product manufacturing firm
- Research organizations and consulting companies
- Organizations, associations, and alliances related to Chocolate Chip Cookies
- Regulatory bodies
- Suppliers
- Retailers
Scope of the Report
| Report Attribute |
Details |
| Market Size Value in 2020 |
USD 6.3 Billion |
| The revenue forecast in 2027 |
USD 8.57 Billion |
| Growth Rate |
CAGR of 5.7% from 2020 to 2027 |
| Historical data |
2017-2019 |
| Forecast period |
2021 – 2027 |
| Region covered |
North America, Europe, South America, Asia-Pacific, and Middle East & Africa. |
| Key companies Profiled |
Trader Joe’s, Back to Nature, Lenny and Larry’s, Grandma’s, KNOW Better
Cookie, Lucy’s, Nabisco, Keebler, Emmy’s, Pepperidge Farm Montauk,
Annie’s, Archway, Simple Mills, Munk Pack, Tate’s Bake Shop, KFiber One,
Glutino, Mrs. Fields |
Recent Developments
- In September 2021, Voortman Cookies Ltd. announced two new cookie options, Super Grains and Mega Wafers, with no artificial colors, flavors, or high-fructose corn syrup.
- In September 2021, the Kellogg Company and the Albertsons Companies had partnered to address the persistent problem of kid hunger in the communities they serve.
- In May 2021, Mondelz International, Inc. announced the acquisition of Chipita S.A. to strengthen its presence in the fast-growing Central and Eastern European markets, where Chipita is well-positioned.
Market Modelling
By Type
- Basic Chocolate Chip Cookies
- Browned Butter Bourbon Chocolate Chip Cookies
- Sour Cream Chocolate Chip Cookies
- Coconut Chocolate Chip Cookies
- Crispy Bits Chocolate Chip Cookies
- Others
By Distribution Channel
- Offline sales
- Online sales
- Others
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
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