Global Dry Mouth Relief Market

The Global Dry Mouth Relief market size is projected to reach USD 3.5 Billion with a CAGR of 4.9% during the forecast period, 2022-2028. Factors such as the increasing frequency of dry mouth owing to side-effects of medicines, availability of a vast range of affordable dry mouth relief products, and rising awareness regarding dry mouth are anticipated to remote the growth of the global dry mouth relief market in coming years. Furthermore, the availability of a wide range of products, increasing affordability, and growing penetration of online platforms offering easy and low-cost products will further support the demand for global dry mouth relief over the forecasted period.

What is Dry Mouth Relief?

A dry mouth is a discomfiting, irritating, and debilitating condition. It can make speaking difficult or even impossible in some cases. Due to the lack of saliva production, the dry mouth develops. It’s not usually a sickness; rather, it results from various factors such as drug side effects, negative effects of radiation exposure to the neck and head, cigarette smoking, and mouth bleeding. When the saliva glands are still functioning, salivary stimulants increase saliva flow. Artificial saliva or saliva replacements replenish wetness and lubricate the mouth. Dry Mouth Relief helps you retain moisture in the saliva glands for a longer time so that oral tissues remain moisturized, which reduces the dryness of your mouth. Lozenges, gel, mouthwash, and spray are various solutions that provide relief from dry mouth.

Growth Driver

Rising consumption of medications causing dry mouth

A dry mouth can cause difficulty eating and talking and halitosis (bad breath). Dry mouth is a basic symptom of substance abuse as many drugs reduce saliva production, resulting in a higher incidence of cavities and gum disease. The rapid surge in the incidence of dry mouth owing to increased consumption of medications, as a side-effect of chemotherapy and radiotherapy, from nerve damage or dehydration, and conditions affecting salivary glands has been increasing demand for dry mouth relief products and is a primary factor anticipated to boost market revenue growth over the forecast period. However, the dry mouth treatment market is often hampered by a lack of awareness across developing and underdeveloped economies because dry mouth is considered a general or minor disorder. Furthermore, the increasing incidence of dry mouth among the senior population is also expected to boost the demand of the global dry mouth relief product market. Seniors are generally susceptible to dry mouth because they often take various medications to control diseases they have developed throughout their lifetime. The senior population is also more likely to have teeth with exposed roots due to several factors, including tobacco use and oral hygiene habits. Furthermore, the increasing incidence of dry mouth among the senior population is also expected to boost the demand of the global dry mouth relief product market. Seniors are particularly susceptible to dry mouth because they often take multiple medications to control diseases they have developed throughout their lifetime. The senior population is also more likely to have teeth with exposed roots due to several factors, including tobacco use and oral hygiene habits. Dry mouth can be uncomfortable and treated by over-the-counter saliva substitutes, mouthwash specifically designed for dry mouth, and regular water intake. Sugar-free chewing gums, toothpaste, patches, and oral rinses are widely available in the market to treat dry mouth. Demand for these products has increased remarkably due to the increasing impacts of dry mouth in old age patients and as a side effect of diabetes, anemia, and hypertension. A dry mouth can also be a side effect of muscle relaxants and sedatives.

Pre-Covid-19 impact on Global Dry Mouth Relief Market

Factors such as increasing incidence of dry mouth among young and adult population, availability of cost-effective treatment, increase in awareness about dry mouth, rise in prevalence of cancer needing radiotherapy & chemotherapy, increase in the utilization of medicines leading to dry mouth, and surge in the senior population are anticipated to have substantial growth in the global dry mouth relief market in the pre-COVID era.

Covid-19 impact on Global Dry Mouth Relief Market

The outbreak of the COVID-19 pandemic has severely impacted the growth of businesses of all sectors in 2020 across the globe. The government and various health organizations, such as the World Health Organization (WHO) and US Food and Drug Administration (FDA), are highly focused on developing COVID-19 vaccines, which have changed consumers’ focus towards COVID-related medicines across the globe. In addition, the non-availability of products among various distribution channels has significantly declined the growth of the global dry mouth relief market in 2020. Furthermore, the shifting preference of consumers towards online shopping has significantly impacted the growth of the global dry mouth relief market.

Post Covid-19 impact on Global Dry Mouth Relief Market

The Global Dry Mouth Relief Market is expected to witness significant growth in the coming years. This growth is attributable to the rising trend of online purchasing is projected to drive the market during the forecasted period of 2022-2028 at a significant rate. Purchasing products and services on the internet has become a routine occurrence for many individuals worldwide. Several people choose to shop online because it is more convenient, while others do so because of the low prices given by some e-commerce sites. When it comes to purchasing, digital shoppers might be affected by various digital resources, such as brand emails and product reviews.

Product Segmental Analysis

Based on the Product, the Global Dry Mouth Relief Market is segmented into Mouthwash, Spray, Lozenges, Gel, Safety Solutions, and Others. The mouthwash segment accounted for the highest share in the global dry mouth relief market. Mouthwashes have anti-inflammatory and anti-bacterial properties. They are highly recommended by doctors for various purposes, including dry mouth relief, bad breath, and other related problems caused due to dryness. In addition, mouthwash is the most common oral hygiene product used among consumers to reduce the microorganisms and bacteria in the mouth.

Distribution Segmental Analysis

The Global Dry Mouth Relief Market is categorized into E-commerce, supermarkets, Pharmacies, and others based on the Delivery Mode. The e-commerce segment is projected to hold the highest share in 2020 globally due to the increasing penetration of e-commerce channels, rising preference for doorstep delivery, and accessibility of a wide range of products on a single channel. Furthermore, several people choose to shop online because it is more convenient, while others do so because of the low prices given by some e-commerce sites. When it comes to purchasing, digital shoppers might be affected by various digital resources, such as brand emails and product reviews. In addition, the usage of smartphones is accelerating at a rapid pace, boosting the customer’s exposure to online shopping, which is predicted to accelerate the global market.

Region Segmental Analysis

The Dry Mouth Relief Market is characterized by North America, Europe, Asia Pacific, South America, and Middle East & Africa. The North American region accounted for the highest share in the global dry mouth relief market in 2020 and is expected to keep this trend during the forecast period. This growth is attributable to the increasing consumption and demand for dry mouth relief products, rising geriatric population, increasing burden of cancer and other chronic illnesses, and availability of advanced products. Furthermore, the European and Asia Pacific region is expected to have significant growth in the coming years due to increasing awareness about the products and the growing penetration of leading market players offering advanced products.

Competitor Analysis

Companies include Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline Plc, Sunstar Suisse S.A., Fresenius, Sanofi, Johnson & Johnson Services Inc., Therabreath, Bioxtra, Oral Biotech, Dr. Harold Katz LLC., Dr. Fresh LLC, 3M, Mars Incorporated, Xlear, and other prominent players are the key players in the Dry Mouth Relief Market. Key Stakeholders

• Market research and consulting firms
• Industry associations
• Global Dry Mouth Relief manufacturing firm
• Local Governments
• Regulatory bodies
• Suppliers
• Retailers

Scope of the Report

Report Attribute	Details
The revenue forecast in 2028	USD 3.5 Billion
Growth Rate	CAGR of 4.9% from 2021 to 2028.
Historical data	2018-2020
Forecast period	2022 – 2028
Region covered	America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline Plc, Sunstar Suisse S.A., Fresenius, Sanofi, Johnson & Johnson Services Inc., Therabreath, Bioxtra, Oral Biotech, Dr. Harold Katz LLC, Dr. Fresh LLC, 3M Company, Mars Incorporated, Xlear, and Other prominent players.

Market Modelling

By Type

• OTC
• Prescribed

By Product

• Mouthwash
• Spray
• Lozenges
• Gel
• Others

By Distribution

• E-commerce
• Supermarket
• Pharmacies
• Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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