Cold-pressed methods also called non-thermal sterilization methods such as high-pressure sterilization, ultraviolet sterilization, alternating electric field sterilization, irradiation sterilization, etc. After such high-pressure treatment, most of the microorganisms in the juice are killed, achieving a pasteurization-like sterilization effect, which can store for several weeks under refrigeration. Thus, it helps in maintaining nutrients and flavor and good for appetite.
The Europe cold-pressed juices market has the potential to grow with propelling CAGR in the forecast period from 2020-2027. The main factors for the growth of the cold-pressed juices market owing to high detoxifying and beauty advantages, increasing health advantages, and juices consist of nutrients that help in maintaining appetite and boosting immunity.
The juice is popular among consumers due to its convenience for consumers to consume fruits and vegetables quickly. It is suitable for people with bad teeth or the user’s pursuit of simple and delicious taste. Various types of cold-pressed fruit and vegetable juices are available in the market.
With the improvement of material levels and consumption upgrades, people have gradually come to realize that the juice beverages they drink before are unhealthy. The cold-pressed juices concept emerged in the market. Cold-pressed juices are low-temperature and high-pressure sterilization process (using water as a medium to apply pressure of 400 to 600 MPa to fruit and vegetable juices) to directly squeeze juice to lock in fresh taste and nutrition. Thus, it helps in providing a longer shelf life than freshly squeezed juice, which can describe as the best experience on the market.
Moreover, with changing lifestyle and eating patterns, consumers’ demand for clean labels and natural foods increases the popularity of cold-pressed juices has increased, making it one of the fastest-growing categories in the global beverage market. In the era of weight loss and the need for fast-paced and refined life, compared with the hot coffee and vegetable protein, meal replacement beverages is rising. The market demand for cold-pressed juices is driving its market share in Europe.
Furthermore, the series of low-calorie products contain sugar substitutes to dispel consumer concerns about excessive sugar juice. This trend predicts that marketers will continue to innovate and continue to introduce new, high-quality, profitable, and consumer-friendly products, hoping to attract more health-minded millennials and fashion-conscious baby boomers.
Consumers’ awareness of the health benefits of consuming different types of fruit juices continues to increase and expected to drive market growth in the future. The use of hydraulic press technology to extract juice from fruits and vegetables has increased. Moreover, the increasing market for healthy nutritious food is growing due to the change in eating patterns of the people who are looking for nutritious and healthy beverages for consumption.
The growing demand for green beverages may prompt companies to use natural ingredients in the juice preparation process. Compared to pasteurized fruit and vegetable juices, these juices are healthier and low in calories. It also does not contain any caffeine in drinks, thus increases its market demand. Moreover, advances in technology and innovation have led to a strong performance in the cold-pressed juice market. A significant investment in R & D has led to changes in product lines and varieties, including flavors, packaging, and unique ingredients, which have attracted more consumers to cold-pressed juices.
Based on the type, the Europe cold-pressed juices market bifurcated into Fruit Juices and Vegetable Juices. The vegetable juice segment accounted for the largest share in the Europe cold-pressed juices market. The production of cold-pressed vegetable juice uses a low-speed grinding blade to crush the fruits and vegetables, and then use a considerable pressure to squeeze out the nutrients in the slag. As there is no heat in the entire production process and mixed contact with air reduced, so the nutritional value of the fruit and vegetable juices made is better preserved, without oxidation, and will not be layered. It can store for three days under refrigeration. Thus, it helps the human body to better absorb nutrients without burdening the stomach. Therefore, the market demand for vegetable juices is propelling in the cold-pressed juice market in Europe.
Based on the distribution channel, the Europe cold-pressed juices market classified into Grocery, Retailers, Super or Hyper Markets, Online Retailers, and Departmental Stores. The departmental store’s segment is estimated to dominates the maximum share of Europe cold-pressed juices market. It is mainly owing to the easy availability and accessibility to the consumer is propelling the market share of cold-pressed juices. Moreover, online retailers are going to dominate the market for the Europe cold-pressed juices market in the forecast period from 2020-2027. It mainly due to the emerging technology and penetration of the internet, and evolving e-commerce platforms will drive the demand for cold-pressed juice.
Based on nature, the Europe cold-pressed juices market bifurcated into Organic Juices and Conventional Juices. Organic juices dominate the largest market share in the Europe cold-pressed juices market. It is mainly owing to increasing awareness of health benefits and changing eating habits involves less sugar and calories free beverages are propelling the market of cold-pressed juices. Additionally, the growth in health and nutrition is likely to prompt manufacturing companies to launch organic drinks. Thus, driving the market demand for cold-pressed juices in the European region.
Based on geography, the Europe cold-pressed juices market segmented Germany, UK, France, Italy, Rest of Europe. Germany is capturing the largest market share of the Europe cold-pressed juices market. It is mainly owing to the adoption of vegetable juice shares in the cold-pressed juice market as people are getting aware of healthy nutritious food and beverages. Moreover, increasing disposable income, technological advancement in the food industry, helping in growing the market demand for cold-pressed juices in Germany.
Companies such as Hain BluePrint, Inc., Pressed Juicery, Organic Avenue, Evolution Fresh, Evergreen Juices Inc., JustPressed, Organic Press Juices, PepsiCo Inc., Suja Life, Liquiteria, Juice Generation, and others are key players in the Europe cold-pressed juices market.
By Channel of Distribution