Europe Cold-Pressed Juices Market

Europe Cold-Pressed Juices Market Overview:

The European cold-pressed juices market is estimated to reach USD 1019 million by 2030, growing with a propelling CAGR of 7.6% during the forecast period from 2022-2030 and it was valued at 605 million in 2022. Cold-pressed methods, also called non-thermal sterilization methods, include high-pressure sterilization, ultraviolet sterilization, alternating electric field sterilization, irradiation sterilization, etc. After such high-pressure treatment, most of the microorganisms in the juice are killed, achieving a pasteurization-like sterilization effect, which can be stored for several weeks under refrigeration. Thus, it helps maintain nutrients and flavor and is good for appetite. Europe Cold-Pressed Juices Market Insights The main factors for the growth of the cold-pressed juices market are high detoxifying and beauty advantages, increasing health advantages, and juices consisting of nutrients that help maintain appetite and boost immunity. The juice is popular among consumers due to its convenience, allowing them to consume fruits and vegetables quickly. It suits people with bad teeth or the user’s pursuit of simple and delicious tastes. Various types of cold-pressed fruit and vegetable juices are available in the market. With the improvement of material levels and consumption upgrades, people have gradually realized that the juice beverages they drink before are unhealthy. The cold-pressed juices concept emerged in the market. Cold-pressed juices are a low-temperature and high-pressure sterilization process (using water as a medium to apply pressure of 400 to 600 MPa to fruit and vegetable juices) to squeeze juice to lock in fresh taste and nutrition directly. Thus, it helps provide a longer shelf life than freshly squeezed juice, which is the best experience on the market. Moreover, with changing lifestyles and eating patterns, consumers’ demand for clean labels and natural foods increases, and the popularity of cold-pressed juices makes it one of the fastest-growing categories in the global beverage market. In the era of weight loss and the need for a fast-paced and refined life, meal replacement beverages are rising compared with hot coffee and vegetable protein. The market demand for cold-pressed juices is driving its market share in Europe. Furthermore, low-calorie products contain sugar substitutes to dispel consumer concerns about excessive sugar consumption. This trend predicts that marketers will continue innovating and introducing new, high-quality, profitable, and consumer-friendly products, hoping to attract more health-minded and fashion-conscious baby boomers. Growth Driver Increasing Health Awareness Consumers’ awareness of the health benefits of consuming different types of fruit juices continues to increase and is expected to drive market growth. The use of hydraulic press technology to extract juice from fruits and vegetables has increased. Moreover, the market for healthy, nutritious food is growing due to the change in eating patterns of people looking for nutritious and healthy beverages. Calorie and Caffeine Drinks The growing demand for green beverages may prompt companies to use natural ingredients in juice preparation. Compared to pasteurized fruit and vegetable juices, these juices are healthier and low in calories. It also does not contain any caffeine in drinks, thus inc increasing market demand. Moreover, advances in technology and innovation have led to a strong performance in the cold-pressed juice market. A significant investment in R & D has led to product lines and variety changes, including flavors, packaging, and unique ingredients, attracting more consumers to cold-pressed juices. By Type Segmental Analysis The European juices market is bifurcated into fruit and vegetable juices based on the type. The vegetable juice segment accounted for the largest European cold-pressed juices market share. The production of cold-pressed vegetable juice uses a low-speed grinding blade to crush the fruits and vegetables and then uses considerable pressure to squeeze out the nutrients in the slag. As there is no heat in the entire production process and mixed contact with air is reduced, the fruit and vegetable juices’ nutritional value is better preserved, without oxidation, and will not be layered. It can be stored for three days under refrigeration. Thus, it helps the human body to better absorb nutrients without burdening the stomach. Therefore, the market demand for vegetable juices is propelling in the cold-pressed juice market in Europe. By Distribution Channel Segmental Analysis Based on the distribution channel, European cold-pressed juices are classified into Grocery, Retailers, Super or Hyper Markets, Online Retailers, and Departmental Stores. The departmental store’s segment is estimated to dominate the maximum share of the cold-pressed juices market. This is mainly due to the easy availability and accessibility to the consumer, propelling the market share of cold-pressed juices. Moreover, online retailers will dominate the European cold-pressed juices market in the forecast period from 2022 to 2030. It is mainly due to the emerging technology and penetration of the internet, and evolving e-commerce platforms will drive the demand for cold-pressed juice. By Nature Segmental Analysis The European cold-pressed juices market is bifurcated based on nature into Organic Juices and Conventional Juices. Organic juices dominate the largest market share in the European cold-pressed juices market. This is mainly owing to increasing awareness of health benefits and changing eating habits involving less sugar and calorie beverages that propel the market for cold-pressed juices. Additionally, the growth in health and nutrition is likely to prompt manufacturing companies to launch organic drinks. Thus driving the market demand for cold-pressed juices in the European region. By Country Segmental Analysis Based on geography, the European cold-pressed juices market is segmented into Germany, the UK, France, Italy, and the Rest of Europe. Germany is capturing the largest market share of the European cold-pressed juices market. It is mainly owing to the adoption of vegetable juice shares in the cold-pressed juice market as people are becoming aware of healthy, nutritious food and beverages. Moreover, increasing disposable income and technological advancement in the food industry helped grow the market demand for cold-pressed juices in Germany. Competitor Analysis Companies such as Hain BluePrint, Inc., Pressed Juicery, Organic Avenue, Evolution Fresh, Evergreen Juices Inc., JustPressed, Organic Press Juices, PepsiCo Inc., Suja Life, Liquiteria, Juice Generation, and others are key players in the Europe cold-pressed juices market. Key Stakeholders

• Market research and consulting firms
• Industry associations
• Europe cold-pressed juices manufacturing companies
• Research organizations and consulting companies’ Europe cold-pressed juices
• Regulatory bodies

Recent Development

March 2022: Kayco Beyond established the new brand “Wonder Lemon,” which delivers 100% organic cold-pressed juice. The brand provides fresh and delicious juices with citrus flavors with health and wellness advantages.

The objective of the Research

• Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
• Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
• Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
• Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
• The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.

Market Modelling

By Type

• Fruit juices
• Vegetable Juices

By Channel of Distribution

• Grocery
• Retailers
• Super or hypermarkets
• Online retailers
• Departmental stores

By Nature

• Organic juices
• Conventional juices

By Region

• Germany
• UK
• France
• Italy
• Rest of Europe

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