Europe Outdoor Hiking Apparel Market Overview:
The Europe outdoor hiking apparel market is estimated reach USD 12.1 billion by 2030, growing at a CAGR of 3.4% during the forecast period, 2022-2030 and was valued at USD 9.7 billion in 2022.
Hiking apparel involves footwear, clothing, headwear, and other items suitable for hiking, including sweaters, trousers, and hiking boots. Hiking apparel is normally selected to suit predicted weather conditions, taking UPF rating, weight, wind resistance, and water into account. Hiking apparel is more advanced than in earlier years, having material that can be water-repellent & yet breathable, wind-resistant, and lightweight. Some hiking apparel is created to be breathable, drawing moisture away from the body while protecting it from the weather. On rough weather hiking, usually, three layers of apparel are worn, the first being synthetic material bringing moisture from the body, the second being material with high thermal insulation capacity, and the third being water- and wind-resistant material. Hiking boots have been shaped to give maximum ankle support and are durable but light in weight. Many have a stable, hardened rubber sole.
Europe Outdoor Hiking Apparel Market Insights
The major factors are the rising instances of consumer participation in outdoor recreation and sports activities and the shifting focus of consumers toward adopting a healthy lifestyle supported by the increasing rate of urbanization. Additionally, the rise in disposable income and surge in the number of agencies organizing hiking tours will spur the European outdoor hiking apparel industry in the future. Furthermore, the increasing demand for sporting activities among the younger population is expected to witness remarkable growth in outdoor hiking apparel.
The growing popularity of these products on social media and increasing attraction towards heavy-duty boots are expected to propel the demand for outdoor hiking apparel over the coming years. Moreover, rising consumer participation in outdoor recreation and sports activities positively impacts the market for outdoor hiking apparel in the sports industry. Furthermore, the rising consumer attraction towards outdoor adventure and sports boosts awareness of hiking activity, fueling the demand for the outdoor hiking apparel market. The growing consumer attraction towards different treks in Europe, such as Tour du Mont Blanc, El Caminito Del Rey, Alta Via 2, Jungfrau, Norwegian Fjords, and others, increases the number of hikers participating. These factors will bolster the growth of Europe’s outdoor hiking apparel market share. Additionally, the trend of adventure tourism attracts investment towards trail construction, propelling the growth of the Outdoor Hiking Apparel market across the region.
Growth Driver
Shifting the focus of consumers toward adopting a healthy lifestyle
The growing demand for sporting activities among the younger population, particularly millennials, drives the hiking gear and equipment market. Developing an inclination towards a fitness regime, short recreational activities, and healthy lifestyles have added prominence to outdoor sports events, thereby positively affecting the demand for the outdoor hiking apparel market in the future periods. The increase in adventure travel and the number of agencies organizing hiking tours drive the outdoor hiking apparel market. Moreover, rising disposable income, changing lifestyles, and increasing urbanization in emerging countries have increased the demand for outdoor hiking apparel in the European market. Thus, the shifting focus of consumers towards adopting a healthy lifestyle drives the market growth.
Product Segmental Analysis
Based on the product, the European outdoor hiking apparel market is segregated into underwear, tanks, sleeve tops, pants & leggings, jackets, socks, and others. The jackets segment is estimated to witness the highest growth over the analysis timeframe. Due to the increasing number of consumers participating in hiking activities, it is becoming a lifestyle among the masses and the growing participation of women hikers.
The pants & leggings will grow significantly due to the hiking pants & leggings weighing less or lightweight than even a cotton pair of shorts. The immense weight savings on longer hikes allow for more comfort and, thus, enjoyable hiking.
Activity Segmental Analysis
Based on the activity, the Europe outdoor hiking apparel market is categorized into hiking, trekking, biking, e-bike, snow sports, and others. The hiking segment held a significant market share in 2021 and will gain maximum market revenue by 2030. It is attributable to the increasing consumer attraction towards different outdoor sports & adventures and the rising demand for sporting activities among the younger population.
The trekking segment is poised to witness significant growth over the forecast period. It is due to the increasing focus on health & trekking improves physical health immensely. Besides, people are more motivated to choose adventure activities.
End-user Segmental Analysis
Based on the end-user, the Europe outdoor hiking apparel market is classified into men, women, and kids. The men’s segment is expected to have the highest revenue share for outdoor hiking apparel healthcare during the forecast period. The segment’s growth is primarily attributed to the higher participation of men in trail sports, which includes hiking.
Women will witness a lucrative growth rate in the estimated period due to increasing female athlete participation in outdoor sports.
Distribution Channel Segmental Analysis
Based on the distribution channel, the Europe outdoor hiking apparel market is segmented offline and online. Furthermore, the offline segment is divided into specialty stores, retail stores, and others. The offline segment will dominate the Europe outdoor hiking apparel market by 2030. It is due to the rising presence of sports retail outlets and the rising trend of catalog shopping in developed economies that assist consumers in attaining a pleasant shopping experience.
Online shopping accounted for the largest share of the outdoor hiking apparel market in 2021 because of the increasing internet penetration, the rising influence of digital marketing strategies implemented by the brands to sell their products, and the growing penetration of companies through online retailer channels.
Country Segmental Analysis
By country, the Europe outdoor hiking apparel market is segmented into Germany, the UK, France, Italy, Austria, Spain, Netherlands, Russia, Switzerland, Sweden, Czech Republic, Greece, Portugal, Turkey, Finland, and the Rest of Europe. Germany is estimated to have considerable growth over 2022-2030. This is due to the growing number of consumers seeking places for outdoor entertainment to connect to the environment and practice healthy activity and the growing purchasing power of consumers.
The UK will capture a major share of the outdoor hiking apparel market by 2030. The increasing awareness of this outdoor sports activity and the rising construction of hiking trails in the UK generate many hikers.
Competitor Analysis
Companies such as IceBreaker, Ortovox, Amer Sports, TATONKA, AMG-Group, La Sportiva, Mishmi Takin, Jottnar, Helly Hansen, and KÜHL are the key players in the Europe outdoor hiking apparel market.Key Stakeholders
- Market research and consulting firms
- Industry associations
- Europe outdoor hiking apparel manufacturing firm
- Research organizations and consulting companies
- Organizations, associations, and alliances related to outdoor hiking apparel
- Regulatory bodies
- Suppliers
- Retailers
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.
Market Modelling
By Product
- Underwear
- Tanks
- Sleeve Tops
- Pants & Leggings
- Jackets
- Socks
- Others
By Activity
- Hiking
- Trekking
- Biking (Mountain Bike)
- e-bike
- Snow Sports
- Others
By End-user
By Distribution Channel
- Offline
- Specialty Stores
- Retail Store
- Others
- Online
By Country
- Germany
- UK
- France
- Italy
- Austria
- Spain
- Netherlands
- Russia
- Switzerland
- Sweden
- Czech Republic
- Greece
- Portugal
- Turkey
- Finland
- Rest of Europe
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