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Global Household Cleaner Market- By Product (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner and Other Product types), By Application (Bathroom, Kitchen, and others), By distribution (Online, Supermarkets/Hypermarkets, Convenience Stores), and By Region (North America, Europe, Asia Pacific, South America, Middle East, & Africa)- Global forecast from 2022 - 2030.
Global Household Cleaners Market Overview
The global household cleaners market is expected to reach USD 337.84 billion in 2030 with a CAGR of 4.6% during the forecast period of 2022-2030 and it was valued at USD 248.75 billion in 2022. The household cleaners are mainly made from ordinary ingredients such as water, detergent, ammonia solution, powdered bleach, citric acid, sodium hypochlorite (liquid bleach), sodium hydroxide (lye), acetic acid, and other products. These cleaners are wetting agents and have an oil-soluble property that helps in absorbing any kind of oil, dust, or stain present on the floor. Global Household Cleaners Market Insights The global household cleaners market is expected to bolster influential demand in the forecast period from 2022-2030. A rise in awareness of personal hygiene, environmental pollutants, and regular cleaning of the home, kitchen, and bathroom floors will help in booming the market share of the household cleaner market. Moreover, these house cleanser products are skin-friendly as many ingredients are mixed in cleansers for better cleaning to kill the germs that lie on the floor and other places. Thus, it needs to be skin-friendly so that while cleaning, if liquid accidentally touches the hands, it doesn’t harm the skin of the person. Furthermore, various fragrances available in the cleanser has fueled the market share of the household cleaner market. Aromas provide a fresh smell, kill germs, and maintain cleanliness. Additionally, these cleaners have antimicrobial and disinfectant properties, which fuel the market value of the household cleaners. Also, the government is taking various initiatives to reduce the content of harmful chemicals used in making cleansers. Growth Driver Removing germs in the living spaces Household cleaners are necessary for cleaning germs, viruses, and bacteria on the floor of commercial and residential places. Therefore, the household cleanser has various cleaner agents present in it to kill the germs and make the home and other areas safe. It also helps in creating awareness, keeps the environment clean, and promotes the manufacturers to develop hygiene products and homecare products. Health and hygiene Health and hygiene awareness among people has raised the demand for household cleaners. Rapid urbanization and increasing disposable income have raised awareness among people to use a household cleaner to maintain a healthy environment and bacteria-free floors, as lack of hygiene can cause severe diseases like diarrhea and ulcers. Product Segmental Analysis Based on product, the global household cleaner market is classified into Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, and Other Product types. The surface cleaner segment will propel the demand for the household cleaner market. The surface cleaner is used to clean the floor as majorly 50% of the germs, bacteria, and contaminated floors cause severe diseases. Many natural cleaning agents are mixed in the household cleaner for better cleaning and also help in reducing various harmful conditions that can be created by toxic cleaning agents present in it. Therefore, floor cleaning is necessary for removing the contamination and threat of spreading multiple viruses. Application Segmental Analysis Based on the application, the global household cleanser market is segmented into the Bathroom, Kitchen, and others. The kitchen segment is anticipated to bolster the demand for the household cleaner in the forecast period from 2022-2030. Owing to the various diseases that can be caused by the contaminated kitchen and kitchen hygiene is very crucial for the health of the people as they are consuming food from the kitchen. Moreover, the full range of fragrances available in each cleansing product attracts the users to buy the product. Therefore, utensils, floors, and tiles need to be cleaned daily to prevent diseases like diarrhea, food poisoning, etc. Distribution Segmental Analysis Based on Distribution, the global household cleanser market is classified into Online, Supermarkets/Hypermarkets, and Convenience Stores. Supermarkets/ hypermarkets have captured the largest worldwide household cleaner market share. As cleaners are used in every household, and thus, people generally buy from a convenience store and others as they provide more straightforward accessibility and availability to the people. Moreover, the online segment is also propelling and will show lucrative growth comparatively with the supermarkets and hypermarkets in the forecast market. The online sector has attracted many working people as it saves time, provides secure payment options, offers free home delivery, and offers ease of shopping, along with other benefits that will propel the growth of the household cleaners market. Region Segmental Analysis Based on geography, the global household cleaners market size is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The North American region dominates the global household cleanser market based on increasing concerns towards health, and personal hygiene, along with the easy availability of various natural cleaners in the market. Moreover, government intervention in reducing the usage of harmful cleansers and promoting natural soap and other household cleansers is making people aware to stop using an artificial cleaner that causes asthma, skin problems, and others. Competitor Analysis Companies such as Reckitt Benckiser Group Plc, Henkel Ag & Co. Kgaa, The Procter & Gamble Company, Unilever, lEn, Netsurf Network, Saje Natural, and others are the key players in the global household cleaners market. Key Stakeholders- Market research and consulting firms
- Industry associations
- Global household cleaners manufacturing companies
- Research organizations and consulting companies
- Organizations, associations, and alliances related to household cleaners
- Regulatory bodies
Recent Development
- In January 2022, Henkel Corporation planned to combine its beauty care business with the laundry and home care segment. The company is aiming to create a new consumer brand in the market.
- In September 2019, Church &Dwight Co. Inc. announced the launch of ARM & HAMMER with a new, streamlined laundry Solution that delivers optimum performance. At 37% less plastic and 30% less water, ARM & HAMMER developed this product with efficiency in mind, making it simpler to transport, utilize, and store. It was achieved to meet the needs of consumer seeking goods that make their busy lifestyles.
- In February 2020, Henkel announced that it is launching a new extended plant of beauty care in the Moscow region with more than USD 21.94 million investment. The new facility has an annual capacity of over 300 million units of finished goods.
- In September 2021, Unilever launched a 1 billion clean future innovation strategy to fundamentally change the way our cleaning and laundry products are created, manufactured, and packaged. At its heart is the ambition to replace ingredients delivered from fossil fuels with alternatives from renewable or recycled sources by 2030.
Scope of the Report
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 235.75 billion |
| The revenue forecast in 2028 | USD 320.84 billion |
| Growth Rate | CAGR of 4.6 % from 2022 to 2028. |
| Historical data | 2017 – 2020 |
| Base Year | 2021 |
| Forecast period | 2022 – 2028 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | Companies such Reckitt Benckiser Group Plc, Henkel Ag & Co. Kgaa, The Procter & Gamble Company, Unilever, lEn, Netsurf Network, Saje Natural and others are the key players in the household’s cleaners’ market. |
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.
Market Modelling
By Product- Surface Cleaner
- Glass Cleaner
- Toilet Bowl Cleaner
- Bathroom
- Kitchen
- Others
- Online
- Supermarkets/Hypermarkets
- Convenience Stores
- Europe
- North America
- Asia Pacific
- South America
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Report Content
- Research Strategic Development
1.1. Market Modelling
1.2. Product Analysis
1.3. Market Trend and Economic Factors Analysis
1.4. Market Segmental Analysis
1.5. Geographical Mapping
1.6. Country Wise Segregation
- Research Methodology
2.1. Identification of Target Market
2.2. Data Acquisition
2.3. Refining of Data/ Data Transformations
2.4. Data Validation through Primary Techniques
2.5. Exploratory Data Analysis
2.6. Graphical Techniques/Analysis
2.7. Quantitative Techniques/Analysis
2.8. Visual Result/Presentation
- Executive Summary
- Market Insights
4.1. Supply Chain Analysis
4.2. Economic Factor Analysis
4.2.1. Drivers
4.2.2. Trends
4.2.3. Opportunities
4.2.4. Challenges
4.3. Technological Landscape
4.4. Competitors & Product Analysis
4.5. Regulatory Framework
4.6. Company market share analysis, 2022
4.7. Porter’s Five forces analysis
4.8. Price point analysis
4.9. New Investment Analysis
4.10. PESTEL Analysis
- Global Household Cleaners Market, 2017-2030
5.1. Market size & Forecast, 2017-2030
5.1.1. Demand
5.1.1.1. By Value (USD Billion)
5.2. Market Share & Forecast, 2017-2030
5.2.1. By Product
5.2.1.1. Surface Cleaner
5.2.1.2. Glass Cleaner
5.2.1.3. Toilet Bowl Cleaner
5.2.1.4. Other Product types
5.2.2. By Application
5.2.2.1. Bathroom
5.2.2.2. Kitchen
5.2.2.3. Others
5.2.3. By Distribution
5.2.3.1. Supermarkets & Hypermarkets
5.2.3.2. Convenience Store
5.2.3.3. Online
5.2.4. By Region
5.2.4.1. North America
5.2.4.2. Europe
5.2.4.3. Asia Pacific
5.2.4.4. The Middle East & Africa
5.2.4.5. South America
- North America Household Cleaners Market, 2017-2030
6.1. North America Household Cleaners Market size & Forecast, 2017-2030
6.1.1. Demand
6.1.1.1. By Value (USD Billion)
6.2. North America Household Cleaners Market Share & Forecast, 2017-2030
6.2.1. By Product
6.2.1.1. Surface Cleaner
6.2.1.2. Glass Cleaner
6.2.1.3. Toilet Bowl Cleaner
6.2.1.4. Other Product types
6.2.2. By Application
6.2.2.1. Bathroom
6.2.2.2. Kitchen
6.2.2.3. Others
6.2.3. By Distribution
6.2.3.1. Supermarkets & Hypermarkets
6.2.3.2. Convenience Store
6.2.3.3. Online
6.2.4. By Country
6.2.4.1. U.S
6.2.4.2. Canada
6.2.4.3. Mexico
6.2.5. By Price Point Analysis
6.2.6. Company Market Share (Top 3-5)
6.2.7. Manufacturer & Distributor List (Top 5)
6.2.8. Economic Impact Study on North America Household Cleaners Market
- Europe Household Cleaners Market, 2017-2030
7.1. Europe Household Cleaners Market size & Forecast, 2017-2030
7.1.1. Demand
7.1.1.1. By Value (USD Billion)
7.2. Europe Household Cleaners Market Share & Forecast, 2017-2030
7.2.1. By Product
7.2.1.1. Surface Cleaner
7.2.1.2. Glass Cleaner
7.2.1.3. Toilet Bowl Cleaner
7.2.1.4. Other Product types
7.2.2. By Application
7.2.2.1. Bathroom
7.2.2.2. Kitchen
7.2.2.3. Others
7.2.3. By Distribution
7.2.3.1. Supermarkets & Hypermarkets
7.2.3.2. Convenience Store
7.2.3.3. Online
7.2.4. By Country
7.2.4.1. Germany
7.2.4.2. UK
7.2.4.3. France
7.2.4.4. Italy
7.2.4.5. Rest of Europe
7.2.5. By Price Point Analysis
7.2.6. Company Market Share (Top 3-5)
7.2.7. Manufacturer & Distributor List (Top 5)
7.2.8. Economic Impact Study on Europe Household Cleaners Market
- Asia Pacific Household Cleaners Market, 2017-2030
8.1. Asia Pacific Household Cleaners Market size & Forecast, 2017-2030
8.1.1. Demand
8.1.1.1. By Value (USD Billion)
8.2. Asia Pacific Household Cleaners Market Share & Forecast, 2017-2030
8.2.1. By Product
8.2.1.1. Surface Cleaner
8.2.1.2. Glass Cleaner
8.2.1.3. Toilet Bowl Cleaner
8.2.1.4. Other Product types
8.2.2. By Application
8.2.2.1. Bathroom
8.2.2.2. Kitchen
8.2.2.3. Others
8.2.3. By Distribution
8.2.3.1. Supermarkets & Hypermarkets
8.2.3.2. Convenience Store
8.2.3.3. Online
8.2.4. By Country
8.2.4.1. China
8.2.4.2. India
8.2.4.3. Japan
8.2.4.4. Australia
8.2.4.5. Rest of Asia pacific
8.2.5. By Price Point Analysis
8.2.6. Company Market Share (Top 3-5)
8.2.7. Manufacturer & Distributor List (Top 5)
8.2.8. Economic Impact Study on Asia-Pacific Household Cleaners Market
- The Middle East & Africa Household Cleaners Market, 2017-2030
9.1. The Middle East & Africa Household Cleaners Market size & Forecast, 2017-2030
9.1.1. Demand
9.1.1.1. By Value (USD Billion)
9.2. The Middle East & Africa Household Cleaners Market Share & Forecast, 2017-2030
9.2.1. By Product
9.2.1.1. Surface Cleaner
9.2.1.2. Glass Cleaner
9.2.1.3. Toilet Bowl Cleaner
9.2.1.4. Other Product types
9.2.2. By Application
9.2.2.1. Bathroom
9.2.2.2. Kitchen
9.2.2.3. Others
9.2.3. By Distribution
9.2.3.1. Supermarkets & Hypermarkets
9.2.3.2. Convenience Store
9.2.3.3. Online
9.2.4. By Country
9.2.4.1. Saudi Arabia
9.2.4.2. UAE
9.2.4.3. South Africa
9.2.4.4. Rest of The Middle East & Africa
9.2.5. By Price Point Analysis
9.2.6. Company Market Share (Top 3-5)
9.2.7. Manufacturer & Distributor List (Top 5)
9.2.8. Economic Impact Study on The Middle East & Africa Household Cleaners Market
- South America Household Cleaners Market, 2017-2030
10.1. South America Household Cleaners Market size & Forecast, 2017-2030
10.1.1. Demand
10.1.1.1. By Value (USD Billion)
10.2. South America Household Cleaners Market Share & Forecast, 2017-2030
10.2.1. By Product
10.2.1.1. Surface Cleaner
10.2.1.2. Glass Cleaner
10.2.1.3. Toilet Bowl Cleaner
10.2.1.4. Other Product types
10.2.2. By Application
10.2.2.1. Bathroom
10.2.2.2. Kitchen
10.2.2.3. Others
10.2.3. By Distribution
10.2.3.1. Supermarkets & Hypermarkets
10.2.3.2. Convenience Store
10.2.3.3. Online
10.2.4. By Country
10.2.4.1. Brazil
10.2.4.2. Argentina
10.2.4.3. Rest of South America
10.2.5. By Price Point Analysis
10.2.6. Company Market Share (Top 3-5)
10.2.7. Manufacturer & Distributor List (Top 5)
10.2.8. Economic Impact Study on South America Household Cleaners Market
- Competitor Analysis
11.1. Company Description
11.2. Financial Analysis
11.3. Key Products
11.4. Key Management Personnel
11.5. Contact Address
11.6. SWOT Analysis
11.7. Company profile
11.7.1. Reckitt Benckiser Group Plc
11.7.2. Henkel Ag & Co. Kgaa
11.7.3. The Procter & Gamble Company
11.7.4. Unilever
11.7.5. lEn
11.7.6. Netsurf Network
11.7.7. Saje Natural
11.7.8. Other players
Frequently Asked Questions (FAQ):
The household cleaners are mainly made from ordinary ingredients such as water, detergent, ammonia solution, powdered bleach, citric acid, sodium hypochlorite (liquid bleach), sodium hydroxide (lye), acetic acid, and other products. These cleaners are wetting agents and have an oil-soluble property that helps in absorbing any kind of oil, dust, or stain present on the floor.
Companies such Reckitt Benckiser Group Plc, Henkel Ag & Co. Kgaa, The Procter & Gamble Company, Unilever, lEn, Netsurf Network, Saje Natural and others are the key players in global household cleaners’ market.
Household cleaners are made with a purpose of hygiene and health awareness of people. It comes with in a range of kitchen, bathroom and personal hygiene’s as well. The main drivers of the household cleaners are to remove germs in the living spaces and for healthcare terms.
Amidst the difficulties of the COVID-19 pandemic, household cleaning products have seen a drastic surge in demand, globally, primarily due to increased consumer concern about health and hygiene. Consumers have been cleaning more to keep them safe from the deadly virus and due to being at home more.
North America is expected to have the largest share in the global household cleaners’ market.
The global household cleaners’ market is expected to reach USD 235.75 billion in 2021, and expected to reach USD 320.84 billion in 2028, with a CAGR of 4.6 %during the forecast period of 2022-2028.
