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Global Toilet paper Market- By Type (One Layer, Two-layer, Ultra, and Others), By Material (Fresh leaves, Recyclable paper, and Others), By Distribution (Online, Offline), By End-user (Restaurants, Schools, Hospitals, Household Purposes, Others) and By Region (North America, Europe, Asia Pacific, South America, Middle East, & Africa)- Global forecast from 2022-2030
Global Toilet paper Market Overview:
The global toilet paper market is estimated to reach USD 79.1 billion in 2030, with a CAGR of 4.6 % during the forecast period of 2022-2030, and it was valued at USD 51.7 billion in 2022. Toilet paper, also called toilet tissue, is used to clean oneself after defecation. It is a thin strip rolled around the paper board and installed near the toilet seats in a dispenser. Toilet paper comes in various varieties depending on the thickness and quality, and back-to-back plies provide strength and absorbency. In many countries, people use toilet paper to save water, reduce wastage, and minimize the chances of spreading germs, bacteria, and other viruses. Global Toilet paper Market Insights The global toilet paper market anticipated influential demand in the forecast period from 2022-2030. The rise in personal hygiene, environmental concerns, and reduced wastage of water have fueled the need for the global toilet paper market. In addition, tourism, hospitality, increasing disposable income, changing consumer lifestyle, growing population, and no better substitute for the tissue paper available in the market lead to the demand for the global toilet paper market. Moreover, the sudden spread of the coronavirus in the world has pushed the demand for toilet paper in the market, as toilet paper will help avoid viruses on toilet seats. Also, with the rise in quarantine, people have started storing toilet paper and other hygiene kits in bulk to remain safe in their homes. Furthermore, the market share of toilet paper has boomed due to cleanliness and personal hygiene concerns. Toilet papers are used in many countries to avoid spreading germs and promote personal cleansing. There are various applications for toilet paper as it is majorly used in hospitals, hotels, restaurants, and spa centers, which will anticipate the market value of the global toilet paper market.Growth DriverIncreasing personal hygiene awareness
The demand for toilet paper has bolstered in recent years due to increasing awareness among people about personal hygiene and cleanliness, which has enhanced the use of toilet paper in various complexes, offices, and commercial spaces. As toilet tissues are disposable, their eco-friendly, biodegradable, and recycled properties have increased their adoption in many countries.Convenient to use
Toilet paper is very convenient as it can be used for cleaning and drying oneself. Back-to-back plies will help strengthen the water to wipe, and instant drying becomes easy. Moreover, while traveling, people can also carry toilet paper, enhancing the away-from-the-home segment and bolstering the market value of the toilet paper market.Type Segmental Analysis
Based on type, the global toilet paper market is bifurcated into one layer, two Layers, ultra, and others. The ultra-segment will dominate the demand for toilet paper in the forecast market. Owing to the advanced technology used in Ultra, toilet paper allows drying instantly when air blows into the fiber. Thus, the demand for ultra-toilet paper will fuel the market of AFH (away from home) and restaurants, offices, café, and other commercial places.Material Segmental Analysis
Based on material, the global Toilet paper market is classified into Fresh leaves, Recyclable paper, and Others. The recyclable segment is expected to bolster the demand for toilet paper in the forecast period from 2022-2030. Owing to its biodegradable properties, it can be recycled again, which helps reduce pollution and improves maintaining environmental concern and ecological balance. With the increasing pulp price, the toilet paper market has affected the market supply. Therefore, recyclable paper will positively impact the rising demand for toilet paper in the forecast market.Distribution Segmental Analysis
Based on distribution, the global toilet paper market is bifurcated into online and offline markets. The offline segment is anticipating bolstering in the future as well. In the wake of the coronavirus outbreak in various parts of the world, people have started buying in bulk for their quarantine period. The offline segment will remain critical as most people buy toilet paper for commercial and residential purposes. Thus, the offline sector will propel the market value of the global toilet paper market.End-user Segmental Analysis
Based on End-users, the global Toilet paper market size is segmented into Restaurants, Schools, Hospitals, Household Purposes, and Others. The restaurants and hospitality segments have dominated the global toilet paper market. Consumers’ disposable income has given people access to travel around the world. Thus, the hospitality sector contributes the most. In addition, people are considering personal hygiene and safety as their topmost interests, propelling toilet paper growth in the forecasted period from 2022 to 2030.Region Segmental Analysis
Based on geography, the global Toilet paper market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The North American region has dominated the global Toilet paper market. Increasing health awareness, personal hygiene safety, and growing demand for toilet paper have influenced manufacturers to produce toilet paper with advanced technology and innovation to attract consumers with new packaging and new products. Thus, various applications and innovations will increase the market share for toilet paper in the forecast period from 2022 to 2030.Competitor Analysis
Companies such as Procter & Gamble, and Kimberley Clark Corporation. Other players include Angel Soft, Caprice Green Toilet Paper, Charmin Ultra Soft, Coronet, Kirkland Signature, Kleenex, Lotus Toilet Tissue, Green Forest Unscented Bathroom, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Scott Rapid-Dissolving Bathroom, Seventh Generation, Soft ‘N Gentle, Tesco Value Toilet Paper, Traidcraft Toilet Tissue, Velvet Toilet Tissue, Essity, Georgia-Pacific, White Cloud, and Windsoft and others are the prominent players in global Toilet paper market.Key Stakeholders
- Market research and consulting firms
- Industry associations
- Global Toilet Papers manufacturing companies
- Research organizations and consulting companies
- Organizations, associations, and alliances related to Anti-fatigue Mats
- Regulatory bodies
Recent Development
- In May 2022, Razer is financing The Nurturing Co., the maker of Bambooloo, one of the world’s foremost single-use and plastic-free bamboo toilet paper and home care trademarks.
- In May 2022, By the Kimberly-Clark Australia, supply chain disturbances worldwide are growing demand for toilet paper and tissue products formed in Australia. According to Kimberly-Clark Australia, demand has expanded by about 10% from pre-pandemic levels.
- In April 2019, Georgia Pacific announced it invested around USD 120 million in its Naheola Mill, the U.S., which delivers bath tissues. This investment is anticipated to grow the company’s bath tissue business.
- In July 2019, Cascades obtained Orchid Paper Products Company, which is expected to support the former in strengthening its footprint in the market.
- In December 2020, SCA announced that it is raising the price of bleached softwood sulfate pulp in Europe to $960 per tonne, with the demand for pulp being high in various markets, which is expected to apply from January 2021.
Scope of the Report
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 15.2 billion |
| The revenue forecast in 2028 | USD 39.5 billion |
| Growth Rate | CAGR of 8.6 % from 2022 to 2028. |
| Historical data | 2017 – 2020 |
| Base Year | 2021 |
| Forecast period | 2022 – 2028 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | Companies such as Procter & Gamble, Essity, Georgia-Pacific, and Kimberley Clark Corporation. Other players include Angel Soft, Caprice Green Toilet Paper, Charmin Ultra Soft, Coronet, Green Forest Unscented Bathroom, Kirkland Signature, Kleenex, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Scott Rapid-Dissolving Bathroom, Seventh Generation, Soft ‘N Gentle, Tesco Value Toilet Paper, Traidcraft Toilet Tissue, Velvet Toilet Tissue, White Cloud, and Windsoft and others are the key players in the global toilet paper market. |
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assess potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.
Market Modelling
By Type- One Layer
- Two Layer
- Ultra
- Others
- Fresh leaves
- Recyclable paper
- Others
- Online
- Offline
- Restaurants
- Schools
- Hospitals
- Household Purpose
- Others
- Europe
- North America
- Asia Pacific
- South America
- Middle East & Africa
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Report Content
- Research Strategic Development
1.1. Market Modelling
1.2. Product Analysis
1.3. Market Trend and Economic Factors Analysis
1.4. Market Segmental Analysis
1.5. Geographical Mapping
1.6. Country Wise Segregation
- Research Methodology
2.1. Identification of Target Market
2.2. Data Acquisition
2.3. Refining of Data/ Data Transformations
2.4. Data Validation through Primary Techniques
2.5. Exploratory Data Analysis
2.6. Graphical Techniques/Analysis
2.7. Quantitative Techniques/Analysis
2.8. Visual Result/Presentation
- Executive Summary
- Market Insights
4.1. Supply Chain Analysis
4.2. Economic Factor Analysis
4.2.1. Drivers
4.2.2. Trends
4.2.3. Opportunities
4.2.4. Challenges
4.3. Technological Landscape
4.4. Competitors & Product Analysis
4.5. Regulatory Framework
4.6. Company market share analysis, 2022
4.7. Porter’s Five forces analysis
4.8. Price point analysis
4.9. New Investment Analysis
4.10.PESTEL Analysis
- Global Toilet Paper Market, 2017-2030
5.1. Market size & Forecast, 2017-2030
5.1.1. Demand
5.1.1.1. By Value (USD Billion)
5.2. Market Share & Forecast, 2017-2030
5.2.1. By Type
5.2.1.1. One Layer
5.2.1.2. Two Layer
5.2.1.3. Ultra
5.2.1.4. Others
5.2.2. By Material
5.2.2.1. Fresh leaves
5.2.2.2. Recyclable paper
5.2.2.3. Others
5.2.3. By Distribution Channel
5.2.3.1. Online Store
5.2.3.2. Offline Store
5.2.4. By End-Use
5.2.4.1. Restaurants
5.2.4.2. Schools
5.2.4.3. Hospitals
5.2.4.4. Household Purpose
5.2.4.5. Others
5.2.5. By Region
5.2.5.1. North America
5.2.5.2. Europe
5.2.5.3. Asia Pacific
5.2.5.4. The Middle East & Africa
5.2.5.5. South America
- North America Toilet Paper Market, 2017-2030
6.1. North America Toilet Paper Market size & Forecast, 2017-2030
6.1.1. Demand
6.1.1.1. By Value (USD Billion)
6.2. North America Toilet Paper Market Share & Forecast, 2017-2030
6.2.1. By Type
6.2.1.1. One Layer
6.2.1.2. Two Layer
6.2.1.3. Ultra
6.2.1.4. Others
6.2.2. By Material
6.2.2.1. Fresh leaves
6.2.2.2. Recyclable paper
6.2.2.3. Others
6.2.3. By Distribution Channel
6.2.3.1. Online Store
6.2.3.2. Offline Store
6.2.4. By End-Use
6.2.4.1. Restaurants
6.2.4.2. Schools
6.2.4.3. Hospitals
6.2.4.4. Household Purpose
6.2.4.5. Others
6.2.5. By Country
6.2.5.1. US
6.2.5.2. Canada
6.2.5.3. Mexico
6.2.6. Price-Point Analysis, By Sensor
6.2.7. Manufacturer & Distribution List (Top 5)
6.2.8. Company Market Share (Top 3-5)
6.2.9. Economic Impact Study on North America Toilet Paper Market
- Europe Toilet Paper Market, 2017-2030
7.1. Europe Toilet Paper Market size & Forecast, 2017-2030
7.1.1. Demand
7.1.1.1. By Value (USD Billion)
7.2. Europe Toilet Paper Market Share & Forecast, 2017-2030
7.2.1. By Type
7.2.1.1. One Layer
7.2.1.2. Two Layer
7.2.1.3. Ultra
7.2.1.4. Others
7.2.2. By Material
7.2.2.1. Fresh leaves
7.2.2.2. Recyclable paper
7.2.2.3. Others
7.2.3. By Distribution Channel
7.2.3.1. Online Store
7.2.3.2. Offline Store
7.2.4. By End-Use
7.2.4.1. Restaurants
7.2.4.2. Schools
7.2.4.3. Hospitals
7.2.4.4. Household Purpose
7.2.4.5. Others
7.2.5. By Country
7.2.5.1. Germany
7.2.5.2. UK
7.2.5.3. France
7.2.5.4. Italy
7.2.5.5. Rest of Europe
7.2.6. Price-Point Analysis, By Sensor
7.2.7. Manufacturer & Distribution List (Top 5)
7.2.8. Company Market Share (Top 3-5)
7.2.9. Economic Impact Study on Europe Toilet Paper Market
- Asia Pacific Toilet Paper Market, 2017-2030
8.1. Asia Pacific Toilet Paper Market size & Forecast, 2017-2030
8.1.1. Demand
8.1.1.1. By Value (USD Billion)
8.2. Asia Pacific Toilet Paper Market Share & Forecast, 2017-2030
8.2.1. By Type
8.2.1.1. One Layer
8.2.1.2. Two Layer
8.2.1.3. Ultra
8.2.1.4. Others
8.2.2. By Material
8.2.2.1. Fresh leaves
8.2.2.2. Recyclable paper
8.2.2.3. Others
8.2.3. By Distribution Channel
8.2.3.1. Online Store
8.2.3.2. Offline Store
8.2.4. By End-Use
8.2.4.1. Restaurants
8.2.4.2. Schools
8.2.4.3. Hospitals
8.2.4.4. Household Purpose
8.2.4.5. Others
8.2.5. By Country
8.2.5.1. China
8.2.5.2. India
8.2.5.3. Japan
8.2.5.4. Australia
8.2.5.5. Rest of Asia pacific
8.2.6. Price-Point Analysis, By Sensor
8.2.7. Manufacturer & Distribution List (Top 5)
8.2.8. Company Market Share (Top 3-5)
8.2.9. Economic Impact Study on Asia-Pacific Toilet Paper Market
- The Middle East & Africa Toilet Paper Market, 2017-2030
9.1. The Middle East & Africa Toilet Paper Market size & Forecast, 2017-2030
9.1.1. Demand
9.1.1.1. By Value (USD Billion)
9.2. The Middle East & Africa Toilet Paper Market Share & Forecast, 2017-2030
9.2.1. By Type
9.2.1.1. One Layer
9.2.1.2. Two Layer
9.2.1.3. Ultra
9.2.1.4. Others
9.2.2. By Material
9.2.2.1. Fresh leaves
9.2.2.2. Recyclable paper
9.2.2.3. Others
9.2.3. By Distribution Channel
9.2.3.1. Online Store
9.2.3.2. Offline Store
9.2.4. By End-Use
9.2.4.1. Restaurants
9.2.4.2. Schools
9.2.4.3. Hospitals
9.2.4.4. Household Purpose
9.2.4.5. Others
9.2.5. By Country
9.2.5.1. Saudi Arabia
9.2.5.2. UAE
9.2.5.3. South Africa
9.2.5.4. Rest of The Middle East & Africa
9.2.6. Price-Point Analysis, By Sensor
9.2.7. Manufacturer & Distribution List (Top 5)
9.2.8. Company Market Share (Top 3-5)
9.2.9. Economic Impact Study on The Middle East & Africa Toilet Paper Market
- South America Toilet Paper Market, 2017-2030
10.1. South America Toilet Paper Market size & Forecast, 2017-2030
10.1.1. Demand
10.1.1.1. By Value (USD Billion)
10.2. South America Toilet Paper Market Share & Forecast, 2017-2030
10.2.1. By Type
10.2.1.1. One Layer
10.2.1.2. Two Layer
10.2.1.3. Ultra
10.2.1.4. Others
10.2.2. By Material
10.2.2.1. Fresh leaves
10.2.2.2. Recyclable paper
10.2.2.3. Others
10.2.3. By Distribution Channel
10.2.3.1. Online Store
10.2.3.2. Offline Store
10.2.4. By End-Use
10.2.4.1. Restaurants
10.2.4.2. Schools
10.2.4.3. Hospitals
10.2.4.4. Household Purpose
10.2.4.5. Others
10.2.5. By Country
10.2.5.1. Brazil
10.2.5.2. Argentina
10.2.5.3. Rest of South America
10.2.6. Price-Point Analysis, By Sensor
10.2.7. Manufacturer & Distribution List (Top 5)
10.2.8. Company Market Share (Top 3-5)
10.2.9. Economic Impact Study on South America Toilet Paper Market
- Competitor Analysis
11.1. Company Description
11.2. Financial Analysis
11.3. Key Products
11.4. Key Management Personnel
11.5. Contact Address
11.6. SWOT Analysis
11.7. Company profile
11.7.1. Procter & Gamble
11.7.2. Essity
11.7.3. Georgia-Pacific
11.7.4. Kimberley Clark Corporation
11.7.5. Angel Soft
11.7.6. Caprice Green Toilet Paper
11.7.7. Charmin Ultra Soft
11.7.8. Coronet, Green Forest Unscented Bathroom
11.7.9. Kirkland Signature, Kleenex
11.7.10. Lotus Toilet Tissue
11.7.11. Naturelle Toilet Tissue
11.7.12. Nouvelle Toilet Tissue
11.7.13. Quilted Northern Ultra Plush
11.7.14. Scott Extra Soft
11.7.15. Scott Rapid-Dissolving Bathroom
11.7.16. Seventh Generation, Soft ‘N Gentle
11.7.17. Tesco Value Toilet Paper
11.7.18. Traidcraft Toilet Tissue
11.7.19. Velvet Toilet Tissue
11.7.20. White Cloud and Wind soft
11.7.21. The Himalaya Drug Company
11.7.22. Other Prominent Players
Frequently Asked Questions (FAQ):
The toilet paper also called toilet tissues to clean oneself after defecation. It is a thin strip rolled around the paper board and installed near the toilet seats in a dispenser.
Companies such as Procter & Gamble, Essity, Georgia-Pacific, and Kimberley Clark Corporation. Other players include Angel Soft, Caprice Green Toilet Paper, Charmin Ultra Soft, Coronet, Green Forest Unscented Bathroom, Kirkland Signature, Kleenex, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Scott Rapid-Dissolving Bathroom, Seventh Generation, Soft ‘N Gentle, Tesco Value Toilet Paper, Traidcraft Toilet Tissue, Velvet Toilet Tissue, White Cloud, and Windsoft and others are the key players in the global toilet paper market.
The only aim of toilet papers is to spread the awareness of personal hygiene and also it is very easy to use. Toilet papers helps to reduce the wastage of water used in toilets by using toilet papers.
The main hypothesis of our systematic review was that a substantial proportion of the general population would hoard toilet paper amid the COVID-19 pandemic. As a secondary aim of the systematic review, we also wanted to study whether toilet paper use is associated with negative mental health outcomes.
North America is expected to have the largest share in the global toilet paper market.
The global toilet paper market was valued at USD 51.7 billion in 2022, and it is expected to reach USD 79.1 billion in 2030, with a CAGR of 4.6 % during the forecast period of 2022-2030.
