The global Packaged Salad market is estimated to reach USD 11.78 Billion by 2030, with a CAGR of 7.35% from 2022 to 2030. It was valued at USD billion in 2022. Salads’ growing popularity and packaged food’s ease of consumption contribute to the Packaged salad market’s expansion. The market’s development has been fuelled by the availability of pre-packaged salads, including a range of vegetables and fruits, dressed with sauces and dressings and supplemented by choice of meats and seafood. In comparison to any processed or processed meal, these salads are more readily digested and improve the digestive system. The rising trend of organic food and drinks is projected to provide various possibilities for the packaged salad market in the future years. This tendency can be ascribed to rising consumer knowledge of the dangers of pesticides, chemicals, and additives, as well as consumers’ high per-capita wealth. Furthermore, the advent of social media has sparked widespread interest in becoming in better shape. Healthy eating habits are viewed as a key contributor to physical wellness by the majority of consumers. Salads are the ideal meal for reaching their objective of a fiber-rich diet with low-fat and protein-enriched content, and so demand for packaged salad market is projected to increase steadily in the forecast period.

What is Packaged Salad?

The packaged salad combines raw and fresh vegetables, fruits, and salad, topping oils and sauces in convenient carrier containers. To boost the nutritional value of these salads, they are served with meat and fish. Salad preparation involves gathering various materials, cutting, washing, and dressing, all of which take time. Packaged salad eliminates the need for all of the preparation time, and as a result, it has grown in popularity among customers all over the world. Salads are high in protein and fiber and low in fat and filling, making them popular as sides and appetizers. Consumers have extensively accepted eating nutrient-dense salads daily because of their growing health consciousness and desire to improve their fitness. Furthermore, the availability of numerous packaged salads to promote physical functioning, such as caesar salad, green salad, fruit salad, and pasta salads, has aided market expansion.

Growth Driver

Increasing focus on weight management

In recent years, consumers have to prefer fresh veggies and other raw components in place of fast meals and processed foods. A growing focus on weight control fuels consumer demand for packaged salads due to rising obesity rates worldwide. Packaged salads are great for weight loss due to their minimal calorie content. Additionally, Consumers are becoming more conscious of food sources and sustainability, and as a result, they are becoming pickier about the protein sources they eat, increasing demand for plant-based foods and drinks. Animal protein consumption, linked to high cholesterol, fat, and calorie levels, raises the risk of cardiovascular disease, diabetes, and obesity. As a result, individuals are gravitating toward salads. Furthermore, due to the allergies produced by animal-based goods, the number of people seeking alternatives has grown. This has provided a perfect foundation for the development of plant-based packaged salad.

Increasing hectic lifestyles

Working people actively seek quick meal choices to save time and money as their lifestyles become increasingly disordered. Rapid urbanization increases the number of nuclear households, enhancing packaged food consumption throughout the projected period. The advantages of packed salad include ease of handling, cooking, consumption, and the lack of external meddling. These benefits are beneficial to urban consumers looking for easy, ready-to-eat meals to fit their fast-paced lifestyles. Additionally, the primary drivers driving the expansion of the packaged salad market are the convenience of consumption and greater health awareness. The materials used in food packaging should be easy to handle, display, open, and close.

Pre-Covid-19 impact on Packaged Salad Market

The major driver propelling the Packaged Salad industry during the Pre-Covid-19 period was the growing desire for natural components in food items. Growing demand for salad among the working class was driving the packaged salad market throughout the world. The packaged salad market’s development had been fuelled by the availability of pre-packaged salads, including a range of vegetables and fruits, dressed with sauces and dressings and supplemented by choice of meats and seafood. Furthermore, the availability of a wide selection of goods for various dietary preferences and tastes had fueled demand for convenience products, such as bagged salad, in the pre-covid-19 period.

Covid-19 impact on Packaged Salad Market

The COVID-19 epidemic has provided some relief to the packed salad market, as individuals all across the world have developed a newfound interest in cooking at home. Consumers have been cooking their meals in most areas of the world, which has fueled demand for different basic food items and ingredients, including packaged salads. This situation is likely to keep market expectations high. The covid-19 epidemic has resulted in long-term changes in consumer behavior, including increased household adoption of packed salad, which has a beneficial influence on the packaged salad industry.

Post-Covid-19 impact on Packaged Salad Market

In the post-covid-19 period, the packaged salad market is propelled forward by constant market innovation, bolstered by rising consumer demand. Additionally, when additional competitors enter the packaged salad market, it will accelerate the industry’s expansion. Special consumer demands, such as plant-based food, vegan food, dairy-free goods, and others, are also driving market expansion since it allows businesses to extend their product range to meet all of these specific needs. Furthermore, considerations such as on-the-go healthy snacking are compelling players to develop a diverse variety of meat salads, cereals, and granola salad. As a result, the packaged salad market will expand at a rapid pace in the post-covid-19 period. Another factor driving development is increased consumer knowledge of health issues throughout the world.

Product Type Segmental Analysis

By Product, the packaged salad market is segmented into Vegetarian, Non-Vegetarian. The vegetarian category had the biggest market share and is projected to continue throughout the forecast period. Vegetarian products are in high demand due to a growing number of health-conscious customers throughout the world. In this sense, those shopping for organic produce/products continue to demand vegetarian packed salads. At a macro level, the growing popularity of vegetarian and vegan cuisine, particularly in Europe and North America, has boosted the demand for vegetarian salads. Because of the expanding vegan population worldwide, there is a substantial increase in demand for vegetarian products. Growing public knowledge of the meat industry’s large carbon impact and animal health and cruelty is causing increasing consumers to choose vegetarian goods instead.

Processing Type Segmental Analysis

By processing, the Packaged Salad market has been divided into organic and conventional. The conventional sector had a maximum market share during the forecast period. Conventionally processed packaged salads are grown using conventional agricultural practices rather than organic ways. Because conventional farming is often less expensive than organic farming, conventionally processed, bagged salads are frequently less expensive than their organic equivalents. Whereas, Organically processed salads are said to have more nutrients and antioxidants than their conventionally processed equivalents. Organically processed items are preferred over conventionally processed equivalents by health-conscious consumers who want to limit their exposure to artificial chemicals and antibiotic-resistant microorganisms.

Distribution channel Type Segmental Analysis

By Distribution channel type, the Packaged Salad market has been divided into offline and online. The offline distribution channel had the biggest share in the Supermarkets’ market, and hypermarkets are the most common distribution channels globally. Orders at supermarkets are bigger than in grocery stores. While grocery shops assist businesses in being client-centric, supermarkets enable brands to grow sales by providing them with access to a much larger consumer base. In addition, given the rising customer demand for pre-packaged meals, convenience stores, supermarkets, and hypermarkets have begun stocking a broad selection of them. Working professionals’ hectic schedules are likely to boost demand for pre-packaged meals throughout the world. Growing e-commerce penetration in the food sector is likely to be a major growth driver for packaged salad market.

Region Segmental Analysis

By Region, the Packaged Salad market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Due to growing awareness of organic and fortified healthy food items for consumers for packaged salad among home and commercial hotels, restaurants, and others, the North American Region is anticipated to acquire a large market share in the global Packaged Salad market by 2021. More than 55 percent of individuals in the United States have embraced a healthier lifestyle by using a more comprehensive approach to their health and eating nutritious salad meals, resulted in a significant increase in demand for the packaged salad in the Region.

Competitor Analysis

BrightFarms, Eat Smart, Fresh Express Incorporated, Dole Food Company Inc, Earthbound Farm, Misionero, Gotham Greens, Mann Packing Co., Inc., Bonduelle, Organicgirl and other prominent players are the key players of the Packaged Salad market.

Key Stakeholders

• Market research and consulting firms
• Industry associations
• Global Packaged Salad market product manufacturing firm
• Research organizations and consulting companies
• Organizations, associations, and alliances related to Packaged Salad market.
• Regulatory bodies
• Suppliers
• Retailers

Recent Developments

• In August 2021, BrightFarms had acquired by Cox Enterprises to have a solid, secure platform on which to accelerate development with partner merchants.
• In April 2021, Fresh Express announced three new salad kit flavors in Canada: Twisted Caesar Classic Caesar and Twisted Caesar Asian Caesar Chopped Salad Kits and an Italian Balsamic Salad Kit.
• In March 2021, Dole Food Company teamed up with Beanstalk to expand its famous brand into food categories that would further empower customers to live a healthier lifestyle by associating with the DOLE brand.