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Global Precision Viticulture Market, By Product (Hardware (Automation & Control System, and Sensing & monitoring devices), Software (Local/Web-Based, Cloud-Based), Services (System Integration & Consulting, Managed Services, Connectivity Services)), By Application Yield Monitoring (On-farm and Off-farm), Field Mapping (Boundary mapping and Drainage Mapping), Crop Scouting, Irrigation Management, Farm Labor Management, Financial Management, Inventory Management and Weather Tracking & Forecasting), By Technology (Remote Sensing, Variable Rate Technology and Guidance System), and By Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa)-Global Forecast to 2030.
What is Precision Viticulture?
Precision Viticulture is the execution of software techniques to aid in monitoring the harvesting and cultivation of grapes, and the technique is usages for producing grapes with enhanced efficacy and better quality across a vineyard. The technique integrates the technical advances with the Global Positioning System and provides the details related to the vineyard’s growth, nutrients, and water level. It helps improve the productivity and quality of the grapes by introducing new methods. It extensively finds its application in yield monitoring, weather tracking and forecasting, vineyard management, inventory management, etc.Growth Driver
Technology penetration and growth in overall productivity are the growth of Precision Viticulture.
Progress in technology and improved information of the advantages provided via farmers drive the global adoption of viticulture technologies. Effective field tracking allows farmers to take suitable measures to decrease waste and crop failure. The grape quality is important to the winemakers, and consequently, they generally tend to use advanced technology for the thorough monitoring of grapes grown/produced. Furthermore, using advanced technology in vineyards allows in optimizing using variable-rate fertilizers. It allows farmers to monitor, fertilize, irrigate, and seed farming based on soil or plant requirements. Variable-rate fertilizers allow in agricultural producers. Reducing production and advanced product quality are the advantages to the growth of precision viticulture technology.Opportunities
Advancements in technology
The technological advancements are likely to generate several opportunities in the growing global precision viticulture at a considerable rate. In recent years, the huge demand for high-quality grapes and the introduction of new technologies to increase grape production and profitability will beautify the growth of the precision viticulture industry. Furthermore, the government’s help to increase the viticulture methods will influence the growth of the precision viticulture industries. A prominent bulge in the use of drones in precision farming activities will generate lucrative growth avenues for the precision viticulture industry over the forthcoming years. Large-scale use of precision viticulture in Field Mapping, Yield Monitoring, and Weather Tracking & Forecasting is likely to drive the market.Restraints
Lack of technological awareness
Precision viticulture is an intelligent technique that requires technical knowledge—limited knowledge and advanced techniques imbalance understanding and implementing concepts in accurate viticulture. Several governments and market players worldwide are taking the initiative to train and advise farmers on applying precision viticulture, but many are not involved. Similarly, limited technical know-how is hampering the growth of the precision viticulture industry in developing countries.Pre-Covid-19 impact on the global Precision Viticulture Market
In pre covid 19 period, enhancing the Precision Viticulture market’s growth was the growing use of software and services for monitoring the grape, growing used of unmanned aerial vehicles, provided in real-time field information and providing alternative management by combining and manipulating data layers to make effective decisions, which help to enhance the productivity. Growing demands from yield monitoring, field mapping, Crop Scouting, and growing awareness for sustainable growth among the people increase the demand for Precision Viticulture Market.Covid-19 impact on the global Precision Viticulture Market
The COVID-19 pandemic has significantly impacted Precision Viticulture Market, Lockdowns across the globe, and continuing restrictions disrupted the supply chain affectation challenges for manufactures in the Precision Viticulture market. During the COVID-19 period Penetrating competition, pricing issues, and shifting consumer preferences continued the downward pressure on retailers’ profit margins. Therefore, the global market for Precision Viticulture is heavily influenced by COVID-19.Post-Covid-19 impact on the global Precision Viticulture Market
The rapid recovery of developing countries, leading to higher disposable income, will support the demand for precision viticulture during the forecast period. Increasing application of new technologies in farming for maximum production & profitability and government support for the adoption of advanced viticulture techniques, enlarged understanding of the benefits provided by growers drive the global adoption of viticulture technologies are growth the profits share is projected to support the precision viticulture market.Product Segmental Analysis
Based on the product, The global Precision Viticulture Market is segmented into Hardware (Automation & Control Systems and Sensing & monitoring devices), Software (Local/Web-Based, Cloud-Based), and Services (System Integration & Consulting, Managed Services, Connectivity Services. The Hardware segment captured the largest market share in 2021 and is expected to rise critically during the forecast period, 2022-2030. This growth is due to the growing usage of variable rate technology (VRT) and drone traction among grape growers. The growers use the hardware devices for constant monitoring and control of the vineyard.Application Segmental Analysis
Based on the Application, the global Precision Viticulture Market is categorized into Yield Monitoring (On-farm and Off-farm), Field Mapping (Boundary mapping and Drainage Mapping), Crop Scouting, Irrigation Management, Farm Labor Management, Financial Management, Inventory Management and Weather Tracking & Forecasting. The yield monitoring segment holds the largest market share in 2021 and is expected to grow significantly during the forecast period, 2022-2030. The yield monitoring benefits are offered to find the effects of internal and external forces such as soil properties, pesticides, weather, and fertilizers on the yield. It also allows the grape farmers to create yield maps for identifying areas of different crop yields. This monitoring was used to improve farm management decisions and, finally, crop productivity.Technology Segmental Analysis
Based on the Technology, the global Precision Viticulture Market is categorized into Remote Sensing, Variable Rate Technology and Guidance System. The Guidance System segment accounted for the largest market in 2021 is likely to generate a sizeable revenue during the forecast period, 2022-2030. Guidance systems include geographic information systems (GIS) and global positioning systems (GPS). Global positioning system (GPS) is crucial for site-specific practices wherein a specific action is recorded and positioned to use the information for future treatments, and This information is provided real-time monitoring of fields allows growers to undertake necessary steps for reducing waste and crop failure.Region Segmental Analysis
The global Precision Viticulture market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific Precision Viticulture market is estimated to have the highest share of the global enteric disease testing market in 2021 and is expected to continue this trend during the forecast period, 2022-2030. the segmental growth is primarily due to innovative precision viticulture technologies and growing awareness of precision viticulture practices. The widespread acceptance and availability of control systems, especially in Australia, New Zealand, China and India, and their growth potential is a major driver of market penetration in precision viticulture in the Asia-Pacific region.Competitor Analysis
Companies include John Deere, AHA Viticulture, TeeJet Technologies, Groupe, TracMap, Terranis, Ateknea Solutions, AG Leader Technology, Crop Metrics LLC, Trimble Agriculture, Cropx, Valmont Industries, Monsanto Company, AG Junction, Others Prominent Players are in the global Precision Viticulture Market. Key Stakeholders- Market research and consulting firms
- Industry associations
- Regulatory bodies
- Suppliers
- Retailers
Recent Developments
- In July 2023, the 2023 Sustainable Ag Expo unveiled its initial roster of speakers, showcasing a lineup of viticulture specialists from prominent academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis.
- In February 2023, Kubota Corporation announced its new investment in Chouette, a French startup. This arising AgTech firm specializes in leveraging artificial intelligence (AI) to analyze images acquired through cameras. Its AI technology is designed to identify diseases and assess tree vigor. Data insights: Chouette’s distinctive algorithms determine the ideal quantity of chemicals required for spraying.
Scope of the Report
| Report Attribute | Details |
|---|---|
| Market Size Value in 2020 | USD 1.283 Billion |
| The revenue forecast in 2027 | USD 2.199 Billion |
| Growth Rate | CAGR of 8.0% from 2020 to 2027. |
| Historical data | 2017-2019 |
| Forecast period | 2021 – 2027 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | John Deere, AHA Viticulture, TeeJet Technologies, Groupe, TracMap, Terranis, Ateknea Solutions, AG Leader Technology, Crop Metrics LLC, Trimble Agriculture, Cropx, Valmont Industries, Monsanto Company, AG Junction, Others Prominent Players |
Market Modelling
By Product- Hardware
- Automation & Control System
- Sensing & monitoring device
- Software
- Local/Web-Based
- Cloud-Based System
- Services
- System Integration & Consulting
- Managed Services
- Connectivity Services
- Yield Monitoring
- On-farm
- Off-farm
- Field Mapping
- Boundary mapping
- Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- Remote Sensing
- Variable Rate Technology
- Guidance system
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
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Report Content
- Research Strategic Development
1.1. Market Modelling
1.2. Product Analysis
1.3. Market Trend and Economic Factors Analysis
1.4. Market Segmental Analysis
1.5. Geographical Mapping
1.6. Country Wise Segregation
- Research Methodology
2.1. Identification of Target Market
2.2. Data Acquisition
2.3. Refining of Data/ Data Transformations
2.4. Data Validation through Primary Techniques
2.5. Exploratory Data Analysis
2.6. Graphical Techniques/Analysis
2.7. Quantitative Techniques/Analysis
2.8. Visual Result/Presentation
- Executive Summary
- Market Insights
4.1. Supply Chain Analysis
4.2. Economic Factor Analysis
4.2.1. Drivers
4.2.2. Trends
4.2.3. Opportunities
4.2.4. Challenges
4.3. Technological Landscape
4.4. Competitors & Product Analysis
4.5. Regulatory Framework
4.6. Company market share analysis, 2022
4.7. Porter’s Five forces analysis
4.8. Price point analysis
4.9. New Investment Analysis
4.10.PESTEL Analysis
4.11.Pre Covid-19 Impact
4.12.Covid-19 Impact
4.13.Post Covid-19 Impact
- Global Precision Viticulture Market, 2017-2030
5.1. Market size & Forecast, 2017-2030
5.1.1. Demand
5.1.1.1. By Value (USD Billion)
5.2. Market Share & Forecast, 2017-2030
5.2.1. By Product
5.2.1.1. Hardware
5.2.1.2. Automation & Control System
5.2.1.3. Sensing & Monitoring Device
5.2.1.4. Software
5.2.1.5. Local/Web-Based
5.2.1.6. Cloud-Based System
5.2.1.7. Services
5.2.1.8. System Integration & Consulting
5.2.1.9. Managed Services
5.2.1.10. Connectivity Services
5.2.2. By Application
5.2.2.1. Yield Monitoring
5.2.2.2. On-farm
5.2.2.3. Off-farm
5.2.2.4. Field Mapping
5.2.2.5. Boundary Mapping
5.2.2.6. Drainage Mapping
5.2.2.7. Crop Scouting
5.2.2.8. Irrigation Management
5.2.2.9. Farm Labor Management
5.2.2.10. Financial Management
5.2.2.11. Inventory management
5.2.2.12. Weather Tracking & Forecasting
5.2.3. By Technology
5.2.3.1. Remote Sensing
5.2.3.2. Variable Rate Technology
5.2.3.3. Guidance System
5.2.4. By Region
5.2.4.1. North America
5.2.4.2. Europe
5.2.4.3. Asia Pacific
5.2.4.4. The Middle East & Africa
5.2.4.5. South America
- North America Precision Viticulture Market, 2017-2030
6.1. North America Precision Viticulture Market size & Forecast, 2017-2030
6.1.1. Demand
6.1.1.1. By Value (USD Billion)
6.2. North America Precision Viticulture Market Share & Forecast, 2017-2030
6.2.1. By Product
6.2.1.1. Hardware
6.2.1.2. Automation & Control System
6.2.1.3. Sensing & Monitoring Device
6.2.1.4. Software
6.2.1.5. Local/Web-Based
6.2.1.6. Cloud-Based System
6.2.1.7. Services
6.2.1.8. System Integration & Consulting
6.2.1.9. Managed Services
6.2.1.10. Connectivity Services
6.2.2. By Application
6.2.2.1. Yield Monitoring
6.2.2.2. On-farm
6.2.2.3. Off-farm
6.2.2.4. Field Mapping
6.2.2.5. Boundary Mapping
6.2.2.6. Drainage Mapping
6.2.2.7. Crop Scouting
6.2.2.8. Irrigation Management
6.2.2.9. Farm Labor Management
6.2.2.10. Financial Management
6.2.2.11. Inventory management
6.2.2.12. Weather Tracking & Forecasting
6.2.3. By Technology
6.2.3.1. Remote Sensing
6.2.3.2. Variable Rate Technology
6.2.3.3. Guidance System
6.2.4. By Country
6.2.4.1. US
6.2.4.2. Canada
6.2.4.3. Mexico
- Europe Precision Viticulture Market, 2017-2030
7.1. Europe Precision Viticulture Market size & Forecast, 2017-2030
7.1.1. Demand
7.1.1.1. By Value (USD Billion)
7.2. Europe Precision Viticulture Market Share & Forecast, 2017-2030
7.2.1. By Product
7.2.1.1. Hardware
7.2.1.2. Automation & Control System
7.2.1.3. Sensing & Monitoring Device
7.2.1.4. Software
7.2.1.5. Local/Web-Based
7.2.1.6. Cloud-Based System
7.2.1.7. Services
7.2.1.8. System Integration & Consulting
7.2.1.9. Managed Services
7.2.1.10. Connectivity Services
7.2.2. By Application
7.2.2.1. Yield Monitoring
7.2.2.2. On-farm
7.2.2.3. Off-farm
7.2.2.4. Field Mapping
7.2.2.5. Boundary Mapping
7.2.2.6. Drainage Mapping
7.2.2.7. Crop Scouting
7.2.2.8. Irrigation Management
7.2.2.9. Farm Labor Management
7.2.2.10. Financial Management
7.2.2.11. Inventory management
7.2.2.12. Weather Tracking & Forecasting
7.2.3. By Technology
7.2.3.1. Remote Sensing
7.2.3.2. Variable Rate Technology
7.2.3.3. Guidance System
7.2.4. By Country
7.2.4.1. Germany
7.2.4.2. UK
7.2.4.3. France
7.2.4.4. Italy
7.2.4.5. Rest of Europe
- Asia Pacific Precision Viticulture Market, 2017-2030
8.1. Asia Pacific Precision Viticulture Market size & Forecast, 2017-2030
8.1.1. Demand
8.1.1.1. By Value (USD Billion)
8.2. Asia Pacific Precision Viticulture Market Share & Forecast, 2017-2030
8.2.1. By Product
8.2.1.1. Hardware
8.2.1.2. Automation & Control System
8.2.1.3. Sensing & Monitoring Device
8.2.1.4. Software
8.2.1.5. Local/Web-Based
8.2.1.6. Cloud-Based System
8.2.1.7. Services
8.2.1.8. System Integration & Consulting
8.2.1.9. Managed Services
8.2.1.10. Connectivity Services
8.2.2. By Application
8.2.2.1. Yield Monitoring
8.2.2.2. On-farm
8.2.2.3. Off-farm
8.2.2.4. Field Mapping
8.2.2.5. Boundary Mapping
8.2.2.6. Drainage Mapping
8.2.2.7. Crop Scouting
8.2.2.8. Irrigation Management
8.2.2.9. Farm Labor Management
8.2.2.10. Financial Management
8.2.2.11. Inventory management
8.2.2.12. Weather Tracking & Forecasting
8.2.3. By Technology
8.2.3.1. Remote Sensing
8.2.3.2. Variable Rate Technology
8.2.3.3. Guidance System
8.2.4. By Country
8.2.4.1. China
8.2.4.2. India
8.2.4.3. Japan
8.2.4.4. Australia
8.2.4.5. Rest of Asia pacific
- The Middle East & Africa Precision Viticulture Market, 2017-2030
9.1. The Middle East & Africa Precision Viticulture Market size & Forecast, 2017-2030
9.1.1. Demand
9.1.1.1. By Value (USD Billion)
9.2. The Middle East & Africa Precision Viticulture Market Share & Forecast, 2017-2030
9.2.1. By Product
9.2.1.1. Hardware
9.2.1.2. Automation & Control System
9.2.1.3. Sensing & Monitoring Device
9.2.1.4. Software
9.2.1.5. Local/Web-Based
9.2.1.6. Cloud-Based System
9.2.1.7. Services
9.2.1.8. System Integration & Consulting
9.2.1.9. Managed Services
9.2.1.10. Connectivity Services
9.2.2. By Application
9.2.2.1. Yield Monitoring
9.2.2.2. On-farm
9.2.2.3. Off-farm
9.2.2.4. Field Mapping
9.2.2.5. Boundary Mapping
9.2.2.6. Drainage Mapping
9.2.2.7. Crop Scouting
9.2.2.8. Irrigation Management
9.2.2.9. Farm Labor Management
9.2.2.10. Financial Management
9.2.2.11. Inventory management
9.2.2.12. Weather Tracking & Forecasting
9.2.3. By Technology
9.2.3.1. Remote Sensing
9.2.3.2. Variable Rate Technology
9.2.3.3. Guidance System
9.2.4. By Country
9.2.4.1. Saudi Arabia
9.2.4.2. UAE
9.2.4.3. South Africa
9.2.4.4. Rest of The Middle East & Africa
- South America Precision Viticulture Market, 2017-2030
10.1. South America Precision Viticulture Market size & Forecast, 2017-2030
10.1.1. Demand
10.1.1.1. By Value (USD Billion)
10.2. South America Precision Viticulture Market Share & Forecast, 2017-2030
10.2.1. By Product
10.2.1.1. Hardware
10.2.1.2. Automation & Control System
10.2.1.3. Sensing & Monitoring Device
10.2.1.4. Software
10.2.1.5. Local/Web-Based
10.2.1.6. Cloud-Based System
10.2.1.7. Services
10.2.1.8. System Integration & Consulting
10.2.1.9. Managed Services
10.2.1.10. Connectivity Services
10.2.2. By Application
10.2.2.1. Yield Monitoring
10.2.2.2. On-farm
10.2.2.3. Off-farm
10.2.2.4. Field Mapping
10.2.2.5. Boundary Mapping
10.2.2.6. Drainage Mapping
10.2.2.7. Crop Scouting
10.2.2.8. Irrigation Management
10.2.2.9. Farm Labor Management
10.2.2.10. Financial Management
10.2.2.11. Inventory management
10.2.2.12. Weather Tracking & Forecasting
10.2.3. By Technology
10.2.3.1. Remote Sensing
10.2.3.2. Variable Rate Technology
10.2.3.3. Guidance System
10.2.4. By Country
10.2.4.1. Brazil
10.2.4.2. Argentina
10.2.4.3. Rest of South America
- Competitor Analysis
11.1. Company Description
11.2. Financial Analysis
11.3. Key Products
11.4. Key Management Personnel
11.5. Contact Address
11.6. SWOT Analysis
11.7. Company profile
11.7.1. Aer
11.7.2. John Deere
11.7.3. AHA viticulture
11.7.4. TeeJet Technologies
11.7.5. Groupe
11.7.6. TracMap
11.7.7. Terranis
11.7.8. Ateknea Solutions
11.7.9. AG Leader Technology
11.7.10. Crop Metrics LLC
11.7.11. Trimble Agriculture
11.7.12. Crop
11.7.13. Valmont Industries
11.7.14. Monsanto Company
11.7.15. AG Junction
11.7.16. Other Prominent Players.
Frequently Asked Questions (FAQ):
Precision Viticulture is the execution of software techniques to aid in monitoring the harvesting and cultivation of grapes, and the technique is usages for producing grapes with enhanced efficacy and better quality across a vineyard.
The global Precision Viticulture Market is estimated to reach USD 3.499 billion by 2030 with a CAGR of 11.0% during the forecast period, 2022-2030 and it was valued at USD 1.283 billion in 2022.
Progress in technology and improved information of the advantages provided via farmers drive the global adoption of viticulture technologies. Effective field tracking allows farmers to take suitable measures to decrease waste and crop failure.
Asia-Pacific captured the largest market share in 2020 and is estimated to grow significantly during the forecast period, 2021-2027.
Companies John Deere, AHA Viticulture, TeeJet Technologies, Groupe, TracMap, Terranis, Ateknea Solutions, AG Leader Technology, Crop Metrics LLC, Trimble Agriculture, Cropx, Valmont Industries, Monsanto Company, AG Junction, Others Prominent Players are the key players in the Precision Viticulture Market.
