Global Wheat Flour Market

Wheat Flour Market Overview

The global wheat flour market size was USD 240.66 billion in 2022, estimated at USD 310.77 billion by 2030 with growth at a CAGR of 4.95% during the forecast period of 2022-2030. Wheat flour now represents one of the most popular food components used worldwide. It offers health advantages such as lowering cholesterol levels, enhancing metabolism, preventing obesity and regulating blood sugar levels. Wheat flour is used considerably due to gluten, a protein that provides stability and elasticity to the dough and adds to the texture of baked products. Elements such as population increase, rising disposable incomes, growing consumption of bakery products and changing lifestyles have also added to the global demand for wheat flour.

What is Wheat Flour?

Wheat flour is a powder produced from grinding wheat, making it available for human consumption. Various types of wheat flour are determined by the amount of gluten they contain, their color, the elements of the grain used, and the type of wheat. Wheat flour is important in bread, cakes, cookies, and most baked goods; you can find wheat flour in the baking aisle of any grocery store. It usually arrives in sealed, thick paper-based containers.

Growth Drivers

Growing Movement of Clean-Label and Consuming Whole Grain Foods to Increase Growth

Consumer purchasing behavior has moved significantly to select healthful product types that enhance overall health and wellness. Consumers’ trend of clean-label and whole-grain products has posed different possibilities for food manufacturers to create innovative grain-based products. Wheat-based flour is used globally to manufacture various processed food products. The growing demand for clean-label such as non-GMO and organic bakery products among consumers has considerably fueled the demand for clean-label flour across the food industry. Furthermore, the increasing popularity of whole wheat food items such as bread, cookies, cakes, noodles, and pasta is anticipated to drive the wheat-based flour market growth in the coming years. Semolina flour is becoming widely popular among consumers to manufacture high-quality pasta.

Opportunities

Increasing Demand for Baked Goods among Consumers to Increase the Market Growth

The global market is effectively boosted by the rising demand for various baked goods among consumers across the globe. The rising discretionary income levels among customers in developing regions such as the Asia Pacific and the Middle East have significantly boosted the demand for innovative, indulgent bakery snacks. The rising movement of eating out has also raised the demand for these baked goods across cafes, restaurants, and hotels, which has caused the growth of the global wheat-based flour market. Furthermore, the top manufacturers of wheat-based flour and bakery products are actively investing in research & development, new product innovation, and technological improvements expected to drive the wheat-based flour market growth in the coming years.

Restraints

Growing Popularity of Gluten-free Foods to Hamper Market Growth

The increasing popularity of gluten-free food products is restricting market growth. The dietary patterns of modern consumers are continuously evolving and have greatly increased the demand for gluten-free products. Gluten is a vital protein found in wheat, giving the dough a great texture and shape. Extreme consumption of gluten is not viable as it can develop health-associated issues. The leading snacks and bakery manufacturers emphasize investing in growing gluten-free products that don’t include wheat. Wheat-based flour replacements are gaining traction due to the growing market for gluten-free flour. The growing cases of celiac disorder caused by gluten consumption have negatively influenced the market growth of flour-based products.

Pre Covid-19 Impact on Global Wheat Flour Market

Before the COVID-19 period, due to health consciousness, the industry’s growth was pushed by the rising demand from the food industry. The gluten content of wheat flour is very low; thus, it is widely required among consumers who are allergic to it. Gluten induces celiac disease, an autoimmune genetic disorder that causes the body to perceive the protein as harmful and leads to body immune damage. It can be an important factor leading to the growth of the demand for wheat flour. In addition, wheat flour is powerfully nutritious and abundantly rich in vitamins B and E, minerals, and catalysts. These elements help grow the wheat flour industry before the pandemic.

Covid-19 Impact on Global Wheat Flour Market

During COVID-19, Wheat flour has experienced negligible direct effects due to pandemic outbreaks. Among all other grains, wheat is an essential food alongside its staple by-products, flour and bread. Any change in prices does not affect demand for wheat. Originally, there was panic buying around the world at the start of the COVID-19 outbreak as consumer concerns rose that supply chains would struggle to operate during a pandemic. However, wheat production and demand for its by-products, such as wheat-based flour, stayed steady throughout the pandemic.

Post Covid-19 Impact on Global Wheat Flour Market

After the COVID-19 period, the demand for whole wheat flour has expanded dramatically after the pandemic due to customer demand for fiber-rich diets & healthy diets. Consumer awareness of the fitness benefits of fiber-rich meals has resulted in substantial growth in the use of whole flour across various segments of the food business. Several weight-loss regimens suggest eating whole-grain products to minimize the risk of lifestyle-related conditions like obesity, diabetes, and cardiovascular disease. The market is anticipated to rise in the coming years due to the growing favor of fiber-rich baked goods and snacks.

By Type Segmental Analysis

The global wheat flour market is segmented into Whole and Refined based on type. The value for refined or all-purpose flour is the largest globally, owing to its global popularity and reach. Refined flour is applied in several processed foodstuffs such as bakery products, noodles, and pasta, and its demand has significantly increased among several food manufacturers. Furthermore, the increasing consumption of refined flour can be attributed to its increasing utilization in various flour recipes such as pancakes, premixes, and ready-to-cook products.

By Application Segmental Analysis

Based on application, the global wheat flour market is segmented into Bread, Bakery Products, Noodles & Pasta and others. The flour market is fueled by the strong demand for bread across almost all major regions worldwide. Different forms of bread are the staple food of several countries, positively affecting the global wheat-based flour market growth. The high gluten content in wheat-based flour makes it a perfect ingredient for bread production. The emerging trend of creative bread types such as organic, clean-label, and multigrain bread is projected further to push the market’s growth in the coming years.

By Regional Segmental Analysis

Based on region, the global wheat flour market is segmented into North America, Europe, Asia-Pacific, South America and the Middle East & Africa. The wheat-based flour market in the Middle East & Africa is especially fueled by the escalating market for cakes, cookies, and biscuits among customers. Urbanization and exposure to Western food culture push the dynamic food consumption patterns. The rising movement of authentic and exotic food products is projected to push the growth of the wheat-based flour market during the forecasted period.

Competitors Analysis

The companies include Ardent Mills, Wudeli Flour Mill Group, ADM Company, General Mills, Allied Pinnacle Pty Ltd., Manildra Milling Pvt. Ltd., Acarson Flour, Korfez Flour Mill, George Weston Foods Ltd., Hodgson Mills, Inc. and other prominent players in the global wheat flour market. Key Stakeholders

• Market research and consulting firms
• Industry associations
• Wheat Flour Firms
• Local Governments
• Regulatory bodies
• Suppliers
• Retailers

Recent Developments

• In May 2022, Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) which sells products under the Amul brand launched organic whole wheat flour. Amul organic wheat flour will be available in two pack sizes and the product will be launched at Amul Parlors and leading retail stores across Gujarat, India.
• In 2015, Ardent Mills, the premier flour milling and ingredients company, collaborated with the Colorado Rapids of Major League Soccer for a season-long giving program to support Food Bank of the Rock.
• September 2019 – GoodMills Innovations GmbH established an ultra-finely ground novel wheat ingredient named High-MAC wheat flour. This product can be metabolized efficiently by the bacteria present in the intestine.
• September 2020: Panhandle Milling, a flour producer founded in the United States, has declared the acquisition of the Arrowhead Mills building in Hereford, Texas. Panhandle Milling hopes to extend its capabilities, products, and specialized packaging solutions by obtaining Arrowhead Mills’ assets.
• June 2021- Parle, a leading processed food company in India, announced the launch of branded Parle G wheat flour in the country.

Scope of the Report

Report Attribute	Details
Revenue in 2021	USD 160.66 Billion
The revenue forecast in 2028	USD 210.77 Billion
Growth Rate	CAGR of 3.95 % from 2022 to 2028.
Historical data	2017 – 2020
Base Year	2021
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The companies include Ardent Mills, Wudeli Flour Mill Group, ADM Company, General Mills, Allied Pinnacle Pty Ltd., Manildra Milling Pvt. Ltd., Acarson Flour, Korfez Flour Mill, George Westson Foods Ltd., Hodgson Mills, Inc. are key players.

Market Modelling

By Type

• Whole
• Refined

By Application

• Bread
• Bakery products
• Noodles & Pasta
• Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• The Middle East & Africa

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