Air purifier, also known as air cleaner, or air freshener purifier and it refers to the decoration pollution that can absorb, decompose or transform various air pollutants, bacteria, allergens, etc. products. It effectively improves air cleanliness and is mainly divided into household, commercial, industrial, and building.
There are different technologies and media in the air purifier so that it can provide clean and safe air to users. Commonly used air purification technologies include: adsorption technology, negative (positive) ion technology, catalytic technology, photocatalyst technology, superstructure photo mineralization technology, HEPA high-efficiency filtration technology, electrostatic dust collection technology, etc.
The Southeast Asia air purifier market estimated to grow with a significant rate during the forecast period, 2020-2027. The growth of the market can be attributed to the rise in air pollution, increasing urban population, rapid industrialization, and laws & regulations. Further, the growing prevalence of airborne diseases along with increasing pollution levels in urban areas is positively impacting the demand for air purifiers in the future periods. The surge in demand for air purifiers equipped with HEPA filtration technology that helps to remove smoke and pollutants from home will spur the Southeast Asia air purifier market size in the upcoming periods. Also, the swelling of airborne diseases and growing health consciousness among consumers expected to drive the sales of Southeast Asia air purifiers.
Moreover, the improved standard of living, increasing disposable income, and growing health consciousness across the Southeast Asia region would propel the growth of the air purifier market. The use of air purifiers is related to people’s income levels. When people’s income levels increase, people will pay more attention to the improvement of quality of life, and the requirements for the living environment will also increase accordingly, thereby increasing the demand for air purifiers. Furthermore, the degrading air quality and rising concerns towards health issues are driving the market growth of the Southeast Asia air purifier market. The various technological developments in air purifiers, along with the upsurge in demand for air purifiers in both underdeveloped and emerging economies, particularly in the commercial and residential segments, are projected to foster the growth of the market. Additionally, stringent environmental protection laws in Southeast Asian countries, coupled with growing industrialization and awareness for controlling pollution is fueling the demand for air purifiers. The growing income in Southeast Asian countries and the spending capacity of people in these countries and increasing demand for air purifier in various end-use sectors such as automotive, building & construction, healthcare & medical, manufacturing, and energy & utilities will spur the growth of Southeast Asia air purifier market share.
Air pollution in cities in Asia is the worst in the world. Asia accounts for 12 of the world’s top 15 cities with the most particulate pollutants. The most densely populated cities in the world have the highest degree of air pollution, which leads to serious impacts on human health and affects aquatic and terrestrial ecosystems. Transportation is an important and major source of urban air pollution.
According to WHO, nine out of ten people in the world breathe polluted air, and the number of deaths caused by air pollution reaches 7 million people every year. In Southeast Asia, two-thirds of people will be living in urban areas by 2020, concentrated around just five metropolitan areas: Jakarta, Manila, Singapore, Bangkok, and Kuala Lumpur. WHO predicted that ambient air pollution is expected to rise from 3 million a year in 2012 to more than 6.5 million a year by 2050, with the majority of these lives cut short in Southeast Asia and the Western Pacific region.
According to the World Health Organization (WHO), about 90 percent of related deaths take place in low- and middle-income countries, most of them in Southeast Asia and the Pacific. Singapore proposed that the Environmental Protection and Management Act (EPMA) is the primary legislation with the issue of environmental pollution control in the areas of air, water, and noise pollution. It also established a licensing scheme for the importation, manufacture, and sale of hazardous substances, and the requirement for impact analysis at sites where hazardous substances are stored, handled or used.
<h3Increasing Urbanization and Industrialization
According to the United Nations, currently, over half of the world’s population lives in urban areas and predicts that by 2050 over two-thirds of people will live in cities. United Nations stated that 90 percent of the increase in urban populations through 2050 is expected to come from Asia and Africa.
Southeast Asian economies usually grew along with urbanization, the amount of the increase varied significantly across the region. Singapore, for example, is the fourth most advanced city on the planet and Indonesia’s capital Jakarta which is still larger than in the rest of the country.
Based on the product, the Southeast Asia air purifier market classified into dust collectors, Fume & smoke collectors, Vehicle exhaust, Mist eliminators, Fire/Emergency exhaust, and others. The dust collectors held the largest market share in 2019, and it is projected to grow substantially over the forecast period. It is primarily attributed to the dust collector improve the quality of air discharged from commercial and industrial processes through collecting dust, impurities, and other allergen particles from air or gas.
Mist eliminators will grow with a lucrative rate during the forecast period as it is used for within outdoor air ducts, side access housings, and built-up filter banks.
Based on technology, the Southeast Asia air purifier market segregated into High-Efficiency Particulate Air (HEPA), Activated Carbon filters, Electrostatic Precipitators, ionic filters, UV light technology, and others. The High-Efficiency Particulate Air (HEPA) segment held a lucrative share in 2019 and projected to dominate the Southeast Asia air purifier market by 2027. It is owing to high-efficiency particulate air efficient in trapping airborne particles such as dust, pollen, smoke, and bio-contaminants, and it offers the highest quality of air cleanliness and safeguards the health of facility workers.
The activated carbon filters will witness significant growth in the forecast period, on account of the larger surface area of the carbon granules that make them very effective in trapping gases, fumes, and odors.
Based on the application, the Southeast Asia air purifier market categorized into Commercial, Residential, and Industrial. The commercial segment estimated to is estimated to hold the largest market share in 2019 due to the surge in demand for air purifiers in offices, hospitals, educational centers, hotels, conference centers, movie theaters, shopping malls, educational institutions, and other recreational facilities.
The residential segment will grow with a significant rate during the forecast period owing to the growing pollution levels, and rapid urbanization in Southeast Asia led to the demand for air purifiers in small- and large-scale homes and residential properties.
By distribution channel, the Southeast Asia air purifier market bifurcates into Online and Offline. The offline segment held for a significant market share in 2019 and will witness to gain maximum market revenue by 2027. It is attributable to the rapid pace of urbanization, and industrialization led to the growth of the development of malls, exclusive stores, and departmental stores, which provide varieties of air purifier products at discounted prices.
The online segment will be the fastest-growing segment in the analysis period owing to the rising internet users in the Southeast Asia region, along with the fastest growing e-commerce industry in these regions.
Based on the country, the Southeast Asia air purifier market segmented into Indonesia, Malaysia, Philippines, Thailand, Vietnam, Singapore, Myanmar, and the Rest of Southeast Asia. Singapore estimated to occupy the lion’s share in the electric vehicle market by 2027. It is owing to rapid urbanization and rising industrialization, coupled with a growing population with increased disposable income.
Malaysia will be the fastest-growing country in the Southeast Asia air purifier market by 2027. It is due to high growth in developing economies in Malaysia coupled with huge demand for air purifiers in industrial and commercial sectors.
Companies such as Sharp Corporation, Panasonic Corporation, Amway Group, Honeywell International Inc., Toshiba Corp., Tecomen Group, Philips, LG, Samsung Corp, LG Corp, Haier Group, and Midea Group Co Ltd, are the key players in the Southeast Asia Air Purifier Market.
By Distribution Channel