The water purifier also called water purification. Water is purified by the use of the depth filter on the water quality, the purification process of water treatment equipment. The water purifier usually talked about generally refers to a small purifier used for home use. The core is the filter membrane in the filter element device. The leading technologies currently come from the ultrafiltration membrane, RO reverse osmosis membrane, and nanofiltration membrane.
The function of the water purifier is to remove floating substances, heavy metals, bacteria, viruses, residual chlorine, sediment, rust, microorganisms, etc. in the water. It has high-precision filtration technology and five-stage filtration technology for household water purifiers.
The Southeast Asia water purifier market projected to grow with a noteworthy rate during the forecast period, 2020-2027. The growth of the market can be attributed to an increase in income levels, surges the purchasing power of customers, and improved standard of living. Additionally, the surge in demand for reverse osmosis water purifiers due to their more efficient purification technology in removing water impurities will propel the growth of the Southeast Asia water purifier market. The growing concern towards waterborne disease due to water pollution, industrial development leading to water pollution, and rising disposable income of Southeast Asian countries are fueling the demand for water purifiers. Further, the rising awareness about the ill effects of contaminated surface water, along with the declining level of potable water amongst consumers propelling the growth of the water purifier market across Southeast Asia.
Moreover, the growth of the population in the region and the rising awareness about the usage of safe drinking water will positively impact the Southeast Asia water purifier market. The upsurge in the population of Southeast Asia and the growing need for suitable water for operations in industries such as food and beverages, construction, chemicals, oil and gas, and petrochemicals have created the demand for water purifiers in the future periods. The increase in concern towards health among Southeast Asia has led to the adoption of hygiene practices. These factors have substantially contributed to the development of the Southeast Asia water purifier market size in future periods. Additionally, scarce potable water resources across southeast Asia is another factor creating awareness of safe drinking water, thus anticipated to drive the demand for water purifiers.
Water is the source of life. However, due to a lack of safety awareness, water pollution has become a serious environmental problem in Southeast Asia. Thousands of water pollution accidents endanger the environment and human health every year. The source of water pollution is mainly from industrial, agricultural, and sanitary wastewater. A large number of lakes, rivers, reservoirs, and groundwater are no longer drinkable due to serious pathogenic microorganisms, metal ions, and chemical pollution. Many pollutants cannot be disposed of by traditional water treatment methods, and secondary pollution is likely to occur during the transportation and storage of drinking water. Even after the contaminants are removed, plain water is still not drinkable because some metal ions and chemicals cannot be eliminated by boiling.
According to the World Bank, by 2030, Southeast Asia’s urban population will grow by another 100 million people, rising from 280 million people today to 373 million people. Singapore leads the region in urbanization and economic development. Malaysia is next in line with an urbanization level of nearly 75%, Indonesia and Thailand are more than 50% urbanized, while the Philippines has an urbanization rate of almost 45%. All three have levels of urbanization that are not far behind that of China.
With the increase of disposable income, Southeast Asia has entered a new round of consumption upgrade. The high consumption power of Chinese consumers, especially the generation after the 90s, is increasingly inclined to choose high-quality, high-performance mid-to-high-end products. Consumers pay more attention to the quality of drinking water and are willing to install water purifiers to improve the quality of life. Also, high-tech water purifiers with smart home life solutions using IoT technology can attract consumers to purchase more.
Based on technology type, the Southeast Asia Water Purifier market segregated into gravity purifiers, RO purifiers, UV purifiers, sediment filters, water softeners, and others. The RO purifiers segment captured the largest water purifier market share in 2019. It is owing to their performance efficiency, low electricity consumption, and regular technological innovation.
The UV purifiers will grow with a significant CAGR during the forecast period on account of the UV purifier used to protect against waterborne viruses, bacteria, molds, and pathogenic disease-causing microorganisms such as giardia and cryptosporidium.
Based on the mode of operation, the Southeast Asia water purifier market classified into pitcher filters, shower filters, under sink filters, faucet mounts, water dispensers, replacement filters, countertops, whole houses, and others. The water dispensers held the largest market share in 2019, and it is projected to grow substantially over the forecast period. It is primarily attributed to the water dispenser provide clean, filtered water from a replaceable bottle, and it can perform functions like filtering water, heating water, or cooling water.
Mist eliminators will grow with a lucrative rate during the forecast period due to it is easy to install, and effective at removing contaminants from the water, and these models do not produce wastewater. They don’t need electricity to work.
By distribution channel, the Southeast Asia water purifier market segmented into retail sales, direct sales, and online. The retail sales segment witnessed the highest market share in 2019. It is attributable to the higher affinity of consumer towards physical stores, as they perceived to be safe and allow customers to try the product before purchase
The online segment will be the fastest-growing segment in the analysis period based on the rising internet penetration rate and surge in the number of smartphone users in the Southeast Asia region along with the growth of the e-commerce industry.
Based on the end-user, the Southeast Asia water purifier market categorized into Industrial (Drinking and Water Treatment), Commercial and Households. The households segment estimated to is estimated to hold the largest market share in 2019 due to the increasing awareness about the ill effects of contaminated surface water, coupled with the declining level of potable water amongst consumers.
The Commercial segment will grow with a significant rate during the forecast period owing to the surge in demand for water purifiers in Hotels, Restaurants, Offices, hospitals, government offices, etc.
Based on the country, the Southeast Asia water purifier market segmented into Indonesia, Malaysia, Philippines, Thailand, Vietnam, Singapore, Myanmar, and the Rest of Southeast Asia. Singapore is expected to generate the maximum revenue by the end of 2027 in the water purifier market. It is owing to the rise in urbanization, surge in income levels, and rise in health awareness among people in this region.
Malaysia will be the fastest-growing country in the Southeast Asia Water Purifier market by 2027. It is due to the demand for domestic water purifiers, increasing population, and rising waterborne diseases, coupled with the advent of emerging players in the region.
Companies such as 3M Purification, AO. Smith Corporation, Brita GmbH, Coway Co, Culligan International Company, Eureka Forbes Limited, Evoqua Water Technologies LLC, GE Appliances, BWT Aktiengesellschaft, Kaz USA, Inc., Koninklijke Philips N.V., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd., Panasonic Corporation, Pentair Plc., Tata Chemicals Ltd., Unilever NV, and Whirlpool Corporation are the key players in the Southeast Asia water purifier Market.
By Technology Type
By Mode of Operation
By Distributor Channel
By End User