The automation testing market was valued at USD 19.8 Billion in 2020 and projected to reach USD 58.2 Billion by 2027, growing at a CAGR of 16.65% during the forecast period, 2020-2027.
Automation testing produces higher-quality software by allowing many tests to be completed in less time and with fewer resources. Other benefits of automation testing, such as time savings, transparency, and speed and effectiveness, propel the Global Automation Testing Market forward. The Global Automation Testing Market study offers a comprehensive analysis of the industry. The research includes a detailed analysis of key segments, trends, drivers, constraints, the competitive landscape, and other important market variables.
Agile and DevOps methodologies also provide quick bug eradication, post-deployment debugging, and software integration of unexpected changes. These advantages are projected to boost demand for agile and DevOps-based automation testing in various industries, including financial services, automotive, telecommunications, and government and the public sector. To stay competitive, various market participants focus on developing test automation platforms based on Agile and DevOps approaches.
What is Automation Testing?
Automation testing involves comparing the actual result to the intended one. For automation testing, can employ test scripts or automation testing technologies. Automating repeated processes and other testing duties that are not easy to complete manually is what test automation is for. Automation testing strategies and tools can supplement or replace the need for manual or human intervention in unskilled, repetitive, or duplicated operations. It carries out additional tests that would be difficult to accomplish manually.
Growth Drivers
The report also includes a detailed qualitative analysis of the Automation testing market, which includes Market Drivers, which explains the market’s driving factors and demand, Market Challenges, which explains the market’s restraints and growth; and Market Opportunities, which explains the market’s upcoming trends and opportunities, as well as where existing companies can focus on gaining a competitive advantage. The Automation testing report also includes a full Porter’s Five Forces, Micro and Macro Economic analysis to assist readers and users in comprehending and making smart business decisions.
Fast adoption of advanced technology
The automated testing sector has a great potential to evaluate these advanced technical applications as modern technologies such as IoT, AI, and machine learning continue to expand. The majority of corporate operations are currently managed digitally and through rule-based software. When it moves to deal with serious situations, this strategy is limited. The processes are time-consuming and require employees to perform very repetitive tasks, lowering employee productivity and overall performance.
Restraint
Rigid Government rules and regulation
Governments impose data regulation standards from distinct economies to secure data from unauthorized access. Many regional laws, including the Health Insurance Portability and Accountability Act (HIPAA) in the United States and the Data Protection Directive in the European Union, must be observed regarding data storage security and privacy. Businesses have complete control over data held on-premises, whereas data hosted in the cloud is subject to security concerns.
Pre Covid-19 impact on the global Automation Testing market
The Automation testing market was growing significantly before the Covid-19 pandemic as there was a need for Automation testing throughout the world. Although several factors other than covid were affecting the business, the demand for the industry never stopped. As factors affecting growth were normal, at that time, funds in the research were the constant source.
Covid-19 impact on the global Automation Testing market
Retail, banking, transportation and logistics, education, manufacturing, and healthcare have all been hit hard by the COVID-19 pandemic. Automation testing solutions and services are becoming increasingly popular in these industries. As a result, the factor’s influence is rated as high. Market Research predicts a short-term impact on the technology sector, with raw materials supply disrupted, the electronics value chain disrupted, and an inflationary product risk was arising.
Market research forecasts a postponement of planned new projects and a reduction in discretionary spending by businesses.
Post Covid-19 impact on the global Automation Testing market
The COVID-19 epidemic has pushed the use of automation testing services in the BFSI, healthcare, and telecommunications sectors to improve customer experience and shorten software development lifecycles. Lockdowns imposed by various governments and regulatory organizations around the world in early 2020 pushed IT companies to use digital and online platforms to guarantee business continuity during the pandemic crisis. This has driven the work-from-home scenario across the IT service sector during the pandemic. During the pandemic, the increasing scope for automation testing in remote software applications and the maintenance of distant IT infrastructure would boost the automation testing market value.
The automation testing market research study provides an in-depth analysis of the industry, with revenue estimates and forecasts in USD for the following segments from 2017 to 2027.
- By type
- By Service
- By industry vertical
- By Region
By Type Segmental Analysis
All important product categories, as well as application parameters, are referenced in detail in the report. Key player development qualities, sales overview, volume-based returns, and other factors are used to describe the product segment.
- Functional Testing
- Non-Functional Testing
- Performance Testing
- Security Testing
- Compatibility Testing
- Others
By Service Segmental Analysis
- Advisory & Consulting Services
- Planning & Development Services
- Support & Maintenance Services
- Documentation & Training Services
- Implementation Services
- Managed Services
- Others
Automation can be easily integrated into an existing software testing infrastructure with the help of implementation services. When installing platforms with automation testing solutions, interoperability is a key challenge. As a result, integrating the solutions with various hardware components and verifying the overall system’s functionality is critical for the successful implementation of automated testing solutions. To construct automation testing solutions for enterprises, these services combine numerous communication standards, various services, and device and data management capabilities. In addition, these services begin with gathering customer needs before creating, integrating, testing, and deploying solutions.
Region Segmental Analysis
In 2020, the North American automation testing market accounted for over 45 percent of revenue and was expected to grow at a 17 percent CAGR by 2027. The growing popularity of smart consumer items such as smart TVs, smart home appliances, gaming consoles, and laptops in the United States fuels market demand. Software, web applications, and operating systems (OS) are tightly intertwined in smart consumer devices, necessitating considerable software test automation. The region’s demand for test automation services will rise as these smart consumer gadgets become more widely adopted.
Competitor Analysis
Companies Include Microsoft, Applitools, Astegic, CA Technologies, Capgemini, Asfour Technologies, Cigniti Technologies, Codoid, IBM, Infostretch, Cygnet Infotech, Invensis Technologies, Micro Focus, Mobisoft, Infotech, Parasoft, Qa Mentor, Qasource; other Prominent Players are the key players in the global Automation testing market.
Key Stakeholders
- Market research and consulting firms
- Local governments
- Regulatory bodies
- Suppliers
- Individuals
Recent developments
- Sauce Labs purchased Backtrace, a well-known provider of error monitoring tools, in July 2021.
- SmartBear and QBS Software began a strategic alliance in May 2021. The major goal of this collaboration is to improve the efficiency with which corporate software solutions are delivered to more than 240,000 enterprises across the EMEA area.
- Tricentis bought Neotys, a performance testing firm, in March 2021. Customers will have access to an enterprise-grade performance testing solution thanks to the addition of NeoLoad to the Tricentis portfolio.
- Tricentis Tosca, powered by Vision AI, was released in October 2021, and it is an advanced AI-based test design and automation tool that enables enterprises to meet the demands of the growing popularity of cloud-native and corporate application platforms.
Scope of the Report
| Report Attribute |
Details |
| Market Size Value in 2020 |
USD 19.8 Billion |
| The revenue forecast in 2027 |
USD 58.2 Billion |
| Growth Rate |
CAGR of 16.65% from 2020 to 2027. |
| Historical data |
2017-2019 |
| Forecast period |
2021 – 2027 |
| Region covered |
America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled |
Microsoft, Applitools, Astegic, CA Technologies, Capgemini, Asfour
Technologies, Cigniti Technologies, Codoid, IBM, Infostretch, Cygnet
Infotech, Invensis Technologies, Micro Focus, Mobisoft, Infotech, Parasoft,
Qa Mentor, Qasource, Other Prominent Players |
Market Modelling
- By Type
- Functional Testing
- Non-Functional Testing
- Performance Testing
- Security Testing
- Compatibility Testing
- Others
- By Service
- Advisory & Consulting Services
- Planning & Development Services
- Support & Maintenance Services
- Documentation & Training Services
- Implementation Services
- Managed Services
- Others
- By industry vertical
- Automotive
- Defense & Aerospace
- Healthcare & Life Sciences
- Retail
- Telecom & IT
- Manufacturing
- Logistics & Transportation
- Energy & Utilities
- Others
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
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