Cosmetics are products or materials designed to be used on the exterior areas of the human body to improve its surface appearance or to change its smell and texture. With various end uses, beauty items are diversified into many groups. Head, skin, and hair makeup are some of the leading beauty products. Manufacturers have lifted the unassuming makeup applicator to the levels of a ‘beauty machine.’ One of the other most substantial and notable changes in makeup applicator devices arrive in the form of the Beauty blender, which is already a common type of foundation application. Fit for use or mixing of product types; foam applicator provides simple layering from sheer to full coating. Whether carry-alone or assimilated in packaging, cosmetic applicators are an essential component of the skincare and makeup market.
The global cosmetic applicator foam market size was valued at USD 780 million in 2019 and projected to reach USD 1696 million by 2027 at a CAGR of 10.2%. The rise in the cosmetic industry is estimated to fuel the demand for cosmetic applicator foam market across the globe at a significant growth rate. In addition, the changing global patterns, air emissions, and increasing and falling temperatures worldwide in different industrialized and developing countries are projected to fuel the demand for the beauty products market, such as cosmetic applicators. The growing geriatric demographic and the increasing need to retain a youthful look have played a significant role in widening the cosmetics applicator foam industry.
However, the rising numbers of cosmetic brushes in the cosmetic industry across the globe are anticipated to hinder the growth of the global market at a considerable rate.
Improvement in the consumers’ existing behaviors primarily impacts the cosmetics industry, which is estimated to boost the global applicator foam market at a significant rate. Cosmetics play a substantial part in maximizing one’s natural appearance and exterior features. Consumers have also become more aware of cosmetics’ use in their everyday life in an attempt to step up their beauty threshold and personality traits. In 2020, non-luxury products would be 68% of revenue in the Cosmetics market. People do use makeup frequently in their everyday routines, such as various forms of deodorants and fragrances. Thus, the rapid change in consumers’ lifestyles is projected to propel the market across the globe.
In parallel with an increasing rise in demand for natural ingredients, market understanding of the use of harmful chemicals in traditional cosmetics, and eventual discovery of goods deemed ‘safer’ has increased. Among different producers, there is a growing increase in the use of natural cosmetic products. Natural, hair care, and skincare products tend to drive development tactics, while marketers remain centered on capitalizing on cosmetics and fragrances for color. This trend addresses the growing demand from consumers for natural or organic goods, which is anticipated to fuel the applicator foam market. Using natural beauty ingredients minimizes the risk of any potential drug adverse effects. In the end, this improves makeup usage by individuals.
COVID-19’s economic influence is undoubtedly catastrophic. No sector has prevented this impact. The takeoff of COVID-19 has led the makeup applicator foam industries to the supply chain difficulties. Newmarket vendors face harsh competition from well-established international vendors as they find it difficult with technological developments, quality, and reliability issues. This is because they consider technical advances, price, and reliability problems challenging. As a result of labor constraints, beauty factories had to close down their manufacturing facilities owing to the lockout situation going on around the globe.
Furthermore, as a part of the COVID-19 pandemic, several beauty shops were shut down. COVID-19 can be found worldwide in all regions, namely North America, Europe, Asia Pacific, and also the Rest of the World. Numerous businesses either needed to slash the staff or had to send their staff to work from home, contributing to a downturn in the pace of productivity. The multinational cosmetics sector produces $500 billion in revenue a year, which accounts for millions of workers. Global cosmetic revenues in 2020 are falling 20% to 30%, which is estimated to hinder the global market for cosmetic applicator foams. Italy is regarded as a fashion city worldwide and experienced the most impact of the pandemic since most fashion shows were canceled due to the COVID-19 outbreak. Now, the epidemic has expanded across regions of the world, including Spain, Germany, France, Vietnam and the UK, and is also expected to decline the market for cosmetic applicator foam in the region.
Based on the material type, the global cosmetic applicator foam market is bifurcated into PU and Other. The Polyurethane material type segment is estimated to dominate the market over the forecasted period of 2020-2027 across the globe as PU has advantages over other materials like latex, PVA, and silicone. Polyurethane foam materials with low-density quasi-closed cells are suitable for skincare product applications since they enable the spread of ingredients easily and evenly to the face. Polyurethane (PUR and PU) is a filament made of synthetic units that are connected by carbamate (urethane) links. Although most polyurethanes are insulating polymers which do not break when warm, there are often thermoplastic polyurethanes.
Based on the shape, the global cosmetic applicator foam market is segmented into Egg-shaped Sponges, Cosmetic Wedges, Silicone Sponges, and Round Disc Sponges. The egg-shaped sponge’s segment is expected to hold the largest share by 2027 in the global cosmetic applicator foam market owing to various advantages of egg-shaped sponges over the other sponge’s shape segment, including texture and durability. Egg-shaped sponges are fluid with edgeless sphere-shaped, elastic cosmetic applicators. For a flawless, poreless finish, they were built to add and combine any cream or liquid makeup substance onto the face.
By geography, the global cosmetic applicator foam market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is estimated to dominate the market due to the high living standards across the region and developed beauty consciousness.
However, Europe, followed by the Asia Pacific, is estimated to have a significant growth rate over the forecast period owing to high expenditure in personal hygiene goods in the region and a larger developed customer base.
Companies such as L’Oréal SA, Estée Lauder Companies Inc., UFP Technologies Inc., Coty Inc, Oriflame Cosmetics Global SA, Shenzhen Karina Makeup Tools Ltd, New Avon Company, Qual Cosmetics, PUSPONGE, TaikiUSA Inc., KTT Enterprises, Kryolan, Huntsman Corporation, FXI Holdings Inc., FoamPartner Group, The Woodbridge Group, Yumark Enterprises Corp., Shiseido, Kao Corp, and Porex Corporation are the key players in the global cosmetic applicator foam market.
By Material Type